Reading tips from the CommTech WG

There are countless studies and reports from science and practice on the topics of CommTech and digitization in the communications industry. However, the valuable insights from the work often do not reach PR practitioners and thus cannot be applied to their own organizations. To change this, in our newsletter every month. The trends, changes and recommendations for action contained therein help to question one’s own development status and to successfully master the digitization path. You can find all previous reading tips here:

Purposeful Relations: Global CommTech Report 2024

Published at the ICOO Global Summit in Istanbul, the Global CommTech Report 2024 provides important insights into how AI is developing in the PR sector – and what still needs to be done.

FUTURE PROOF Communication by FGS Globas: How to use AI to future-proof communication?

At a time when artificial intelligence is becoming the next big revolution in corporate communications, the white paper offers in-depth insights and practical strategies to prepare communications departments for the future.

Convince with data, inspire with stories

The study, published by RYZE Digital and SCM in March 2024, is based on a survey of communication experts on the status of digitalization and the use of AI in internal communication.

Trendmonitor Hybrid IC Artificial intelligence in internal communication

The study, published by RYZE Digital and SCM in March 2024, is based on a survey of communication experts on the status of digitalization and the use of AI in internal communication.

University of Hohenheim: Basic skills in transition – shifts in relevance due to AI

How is artificial intelligence (AI) changing the requirements for basic skills?
Researchers from the University of Hohenheim, the Research Institute for Information Management and the Fraunhofer Institute for Applied Information Technology addressed this exciting question in their latest study “Basic skills in transition: shifts in relevance due to AI”.

zahw: Communication in the digital transformation – Trend study Switzerland 2024

At a time when the digital transformation is progressing inexorably, the question arises as to how corporate communication can be effectively adapted to these changes.
The new study “Communication in the digital transformation 2024” provides exciting insights.

Students at Leipzig University: Communication management 2.0

The ongoing digital transformation is permanently changing the world of work, and the use of artificial intelligence in corporate communications in particular is becoming increasingly important.

PER Agency: Social media use in Germany declines slightly

For the first time since the start of the coronavirus pandemic, social media use in Germany is declining. According to the “Social Media Atlas 2024” study, 80% of German internet users aged 16 and over are currently active on platforms such as Facebook, YouTube and WhatsApp – a decrease of 4% compared to the previous year.

ARD Research Service: Artificial intelligence in journalism

The study on the use of artificial intelligence in journalism shows how digitalization is changing the way news is created and consumed.

Reuters Institute: Digital News Report 2024

An absolute must for anyone interested in digitalization and media use! The Digital News Report 2024 from the Reuters Institute once again offers exciting insights into global news usage.

HIRSCHTEC & Haiilo: The hoodie check

At a time when labor shortages and demographic change are presenting companies with immense challenges, attractiveness as an employer is becoming increasingly important. Generation Z in particular, which will play a key role in shaping the success of companies in the coming years and decades, plays a central role here.

Page: Beyond Communication

Technological transformations, social changes and rising stakeholder expectations mean that the role of the Chief Communication Officer is expanding and transforming. The report examines the dynamics that shape today’s corporate communications.

Future Today Institute: 2024 Tech Trends Report

Published continuously since 2007, the Future Today Institute’s annual report covers maturing and emerging trends grouped into two categories: Industry and Technology. Industry trends reflect how technology is shaping the future of an entire industry.

Mircosoft & LinkedIn: 2024 Work Trend Index Annual Report

The Work Trend Index was conducted among 31,000 full-time or self-employed knowledge workers in 31 markets between February 15 and March 28, 2024. This shows that the use of generative AI has almost doubled in the last six months, with 75% of respondents using it.

HAI: Artificial Intelligence Index Report 2024

The annual AI Index is recognized worldwide as one of the most credible and authoritative sources of data and insights on artificial intelligence. This year’s seventh edition focuses on key trends such as technical advances in AI, public perception of the technology and the geopolitical dynamics surrounding its development.

USC Annenberg: Global Communication Report 2024

The annual Global Communication Report aims to provide insights into the development of the global communication industry by analyzing emerging trends.

RYZE: AI in internal communication

Digitalization is having a significant impact on internal communication, particularly as a result of the pandemic. Now artificial intelligence is moving into focus, with tools such as ChatGPT or Midjourney dominating discussions about opportunities and risks.

Mynewsdesk: PR & communication in Germany 2024

The PR and communications industry is undergoing rapid change, driven by social upheaval and the ongoing development of artificial intelligence.

PR Week & Cision: 2024 Global Comms Report

The seventh Global Comms Report looks at the biggest challenges and opportunities currently facing communications professionals. He emphasizes the increasing relevance of reliable data, improved data access and analysis.

Microsoft: New Future of Work Report 2023

Microsoft’s New Future of Work Report series has been running since 2021 and aims to synthesize new and relevant research on the world of work. This year’s edition focuses on research related to the integration of LLMs.

Academic Society: Communications Trend Radar 2024

The Communications Trend Radar has been published annually by the Academic Society for Management & Communication since 2020 and is carried out by teams from the universities of Leipzig and Potsdam. The overarching goal is to prepare communications professionals for trends that will shape their work.

Edelman: Edelman Trust Barometer 2024

The Edelman report “Trust Barometer 2024” analyzes global trust in institutions such as NGOs, business, government and the media. This year’s report is based on a survey of 32,000 people from 28 countries and reveals a gap between innovation and society that has become a new factor for further polarization.

PRovoke Media & Opinium: World PR Report

Produced annually, the World PR Report is an authoritative survey of senior PR executives and directors, providing insights into growth, investment, technology, ethics, mental health, diversity, measurement and social media, with a breakdown by seven geographic regions.

Reuters: State of Marketing 2023 Report

Economic uncertainty is increasing, marketing talent is hard to find, media consumption continues to shift and customer expectations are evolving with the hyper-digitalization of the world.

Astrum: Technology Reshaping Communicators?

Astrum, India’s first science-based specialist reputation consultancy, has released a study combining secondary research and views from a diverse panel of Indian and global opinion leaders.

Cision: 2023 AI Media Landscape Report

The 2023 AI Media Landscape Report aims to provide an understanding of how traditional media treat the topic of AI, how social media users think and talk about AI and what this says about public perception.

ARD/ZDF: Online study 2023

In the online study by ARD and ZDF, 2,000 people were surveyed between March 5 and April 9, 2023. The methodology comprised a random sample according to ADM principles, consisting of a telephone sample (60%) and an online sample (40%).

USC Annenberg: The Relevance Report 2024

The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year. The 2024 report contains almost 40 contributions from leading representatives of the PR industry as well as academics and students at USC.

Edelman: The Future of Corporate Communications

Edelman’s Future of Corporate Communications study examines the current state, evolution and future orientation of corporate communications in today’s multi-stakeholder world. For this, a survey of 218 C-level or senior communications executives at Fortune 500 and Forbes Global 1000 companies was conducted, along with 20 qualitative interviews.

Pfeffermann & Schaller: New Leadership Communication

The world has changed dramatically through digital technologies and sustainability efforts, and with it the way we lead, communicate, and design in an interactive and connected way. The international anthology “New Leadership Communication,” edited by Nicole Pfeffermann and Monika Schaller, is for leaders who want to learn more about effective leadership communication, changes in communication, and rethinking the digital age.

Zerfaß et al: European Communication Monitor 2023

The European Communication Monitor 2023 is the 15th and final edition of the annual survey. No new survey was conducted this year; instead, a summary of the most important strategic issues for communications management over the past 15 years is provided.

Ana Adi: AI in Public Relations & Communications

The question of what impact AI will have on communication as a profession is the subject of much debate in the industry. The eBook by Ana Adi, Professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin, now paints a holistic picture of the subject.

news aktuell & PER: Impact Map 2023

The study “Impact Map 2023: The biggest challenges currently facing communications” by news aktuell and PER Agency explores the following question: What must corporate communications deal with more intensively and in the long term in order to be successful in the future, and what influences the work of communicators in particular?

Quantum Black: The state of AI in 2023

This year’s annual McKinsey Global Survey on the Current State of AI is based on responses from 1,684 respondents across a range of industries, regions, company sizes, as well as areas of expertise, and was conducted from April 11-21, 2023. The results confirm explosive growth of generative AI tools.

Edelman: The Collapse of the Purchase Funnel

The Special Report “The Collapse of the Purchase Funnel” is based on data from 13,802 respondents surveyed from 01. were collected by May 12, 2023. Among other things, the results show that today’s buying relationships are too dynamic for a linear marketing funnel.

Adobe: Digital Trends 2023

The 13th edition of Adobe’s annual global Digital Trends survey is based on a poll of 9,247 business leaders and professionals worldwide. These are client-side marketing professionals for 58% of respondents, with the remainder being executives from consultancies, agencies, or marketing technology/service providers.

Corporate Excellence: Approaching the Future 2023

The 8th report, Approaching the Future 2023, was produced by Corporate Excellence – Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies & the Global Alliance for Public Relations and Communication Management. It is based on responses from more than 1,200 professionals from 53 countries and looks at the top ten trends in reputation and intangibles management that are currently shaping the corporate agenda.

Reuters Institute: Digital News Report 2023

The 12th edition of the Digital News Report is based on data from six continents and 46 markets. For this purpose, an online survey was conducted at the end of January/beginning of February 2023 with approximately 2,000 respondents per market. The report consists of an overall overview, followed by chapters with additional analysis (e.g., attitudes toward algorithms and their impact on news) and contributions on individual countries and markets.

PRovokeMedia & Purposeful Relations: Global CommTech Report 2023

The Global CommTech Report explores how PR & communications professionals around the world think about and use communications technology. For this, an online survey was conducted between December 2022 and March 2023 with 329 PR & communications professionals from Africa, Asia Pacific, Europe, the Middle East, North America and Latin America.

HubSpot & Mynewsdesk: PR & Communication in Germany

PR report from HubSpot and Mynewsdesk analyzes trends and opportunities for 2023. More togetherness and quality instead of quantity characterize efficient and trustworthy PR and communication.

RYZE Digital, VRM & SCM: Trend Monitor Hybrid IC 2023

Internal communication in the new-work transition: opportunities, challenges and practicality. The Hybrid IC 2023 trend monitor provides exciting insights.

Capgemini: Data-driven organizations

Capgemini’s study “Data-Driven Organizations” focuses on data-driven change management and the resulting added value for organizations. It will look at the current state of organizations in terms of data-driven action, its application in change management, and its impact on change success.

Deloitte: Tech Trends 2023

Deloitte’s 14th Annual Tech Trends Report examines the impact of emerging technology opportunities across sectors and geographies. It also highlights new approaches and technologies that could become the norm in the next 18 to 24 months and forecasts where trends could go in the next few decades.

BCI: Emergency & Crisis Communications Report

The Business Continuity Institute has released the seventh edition of its “Emergency and Crisis Communications Report.” This is intended to help companies compare their tools, plans and processes, but also to stimulate discussion. It also provides best practices for designing and implementing crisis management plans.

Rosenberger et al.: Trend Study Switzerland 2022

Since 2018, the research project “Communication in the Digital Transformation”, designed as a trend study, has been conducted every two years by a ZHAW research team at the IAM Institute of Applied Media Sciences.

Faktenkontor & Toluna: Social Media Atlas 2022

Do communicators really know their target group on the Internet? This is the holy grail of online communication. The Social Media Atlas 2022 by communications consultancy Faktenkontor and market researcher Toluna provides answers to questions such as who uses social media for what purposes, what information is sought on which channels, and what activities users pursue.

Reuters Institute & University of Oxford: Journalism, Media, and Technology Trends and Predictions 2023

Based on a survey of 303 executives in 53 countries, the Digital News Project provides insight into trends and forecasts for journalism, media and technology in 2023. Here, it appears that 2023 will be the breakthrough year for AI and its application in journalism.

CIPR: Artificial Intelligence (AI) tools and the impact on public relations (PR) practices.

CIPR’s report provides the most comprehensive overview to date of the use of AI in the PR industry. It shows that there are now 5,800 technological tools with potential applications in PR – whether in the areas of planning, measurement, reporting or management.

Edelmann: Trust in Technology

Based on data from 15,000 respondents across 15 markets in September 2022, the “Trust in Technology” Special Report analyzes how trust in the technology sector has changed. As a result, while product innovation and competence have ensured a high level of trust in recent years, this is now being jeopardized by various forces.

mynewdesk: State of Nordic PR & Communication

In an increasingly complex and unpredictable world, the importance of trusted PR and communications has never been more important. Therefore, mynewdesk’s annual report “State of Nordic PR & Communication” deals with the most important and critical topics for communication managers.

USC: The Relevance Report 2023

“When a story is relevant, people listen. When content is relevant, people share. When an issue is relevant, people act. When a brand’s relevant, people buy.” – Fred Cook The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year.

Deutsche Telekom AG: Next Communication

Deutsche Telekom has carried out an interdisciplinary study on the subject of communication that highlights important trends from society, media and technology. What trends are shaping tomorrow’s communication? Which principles become success factors?

Woerner, Weill & Sebastian: Future ready – The four pathways to capturing digital value

MIT researchers Stephanie Woerner, Peter Weill, and Ina Sebastian have found in their years of work with executives around the world that while they knew they needed to transform their organizations, they lacked a coherent framework and common language.

NORA: The Nordic Communications Report 2022

In cooperation with the Nordic Alliance for Communication and Management (NORA), national communication associations in Denmark, Sweden, Finland and Norway, and the European Communication Monitor series, the second Nordic Communication Reporter has been published.

Kienbaum & ada: Leadership in the Age of Technologically Assisted Decision-Making

Who actually bears the responsibility when AI makes the decision? Kienbaum and ada answer these and other questions in their study on leadership and artificial intelligence. To do this, they surveyed both executives and professionals who have to deal with technology-assisted decision making – more than 500 people in all.

Cision: State of the Media Report 2022

As part of the 13th State of the Media Report, Cision surveyed more than 3,800 journalists from over 2,000 newsrooms worldwide. Here, 600 of the respondents were from Germany. The study provides valuable information about the current challenges, wishes and needs of journalists and the impact of these on the cooperation with PR professionals.

CIPR: The AI and Big Data Readiness Report

AI and Big Data are increasingly integrated into our modern working lives. But how aware are PR practitioners of this development, how much knowledge do they already have and how are they facing the change? These are the questions answered by CIPR’s AI and Big Data Readiness Report. This clearly shows that PR is not as well prepared as it should be for the age of AI and Big Data, in order to take advantage of the resulting opportunities and protect itself from potential threats.

Althaller communication: B2B Social Media Study 2022

The 12th edition of the study ‘Social Media in B2B Communication’ provides answers to how last year’s social media trends have developed and what future developments are on the horizon.

Reuters Institute: Digital News Report 2022

The Reuters Institute’s 11th Digital News Report includes new insights on digital news consumption from more than 93,000 online news consumers in 46 markets on 6 continents. It documents how the relationship between journalism and the public is changing.

SCM & MPM:Trendmonitor digital IK 2022

The School for Communication and Management (SCM) and MPM Corporate Commucation Solutions are investigating the progress of digitalization in IC, the resulting opportunities and risks, and the effects on everyday work as part of the digital internal communication (IC) trend monitor.

Hubspot & Talkwalker: Social Media Trends 2022

The Social Media Trends Study by Hubspot and Talkwalker defines ten trends for the year 2022. One key insight: customers (still) call the shots. To survive as a brand, it is therefore essential to listen carefully and respond to the respective needs.

European Communication Monitor 2022

This year’s European Communication Monitor deals, among other things, with strategic issues, characteristics of excellent communication departments and, once again, the topic of CommTech. For this, 1,672 communications professionals from a wide variety of types of organizations in 43 countries were surveyed.

Artificial intelligence as a driver of change in corporate communications 4.0?

Already published in 2020 and just under 50 pages long, the paper is a good resource and inspiration for the advancement of the profession for many reasons. Thus, it insightfully traces the changing demands on communication that go far beyond the application of AI in corporate communications.

Brent Dykes: Data Storytelling

Brent Dykes is considered the “king” of data storytelling. With his book “Effective Data-Storytelling, published in English by Wiley in 2020, he confirms the reputation. Data storytelling only works if the ingredients: Data, narrative and visualization work neatly together.

Deloitte: Chief Transformation Officer Study 2022

eading companies see social, economic and technological upheavals as an opportunity to change themselves. Be it by driving innovation, simplifying processes or accelerating growth. Transformation is no longer seen as a discrete reaction to individual events.

IMWF: Excellence in Corporate Communications

Collecting clippings and monitoring social media have long been part of the everyday work of communications experts. But to communicate successfully in the future, this is no longer enough – a solid database is necessary. Modern technologies in the field of media analysis make it possible to compile and evaluate company and brand data across the board.

Statista: Content Marketing Trend Study 2022

What is the status quo? Which trends and technologies are currently playing an important role? What are the goals of companies and what are the success factors to consider? These questions about content marketing are answered by the Trend Study 2022, which Statista conducted together with the Content Marketing Forum e.V. and the Content Marketing Conference.

Future Today Institute: Tech and Science Trends Report 2022

The Tech and Science Trends Report by futurist Amy Webb is eagerly awaited each year. Based on scientific methods, it informs about possible scenarios of technological developments and explains the societal implications. This year’s report is dedicated to the topic of ‘Re-Perception’ – the ability to filter something new out of existing information.

Marie-Christine Schindler: Insight into the role-based organization of a newsroom

The newsroom concept plays an important role in many companies when it comes to organizing communication in the best possible and most efficient way. But how should the way of working within the newsroom be organized? Marie-Christine Schindler provides a possible answer to this in her latest blog post. Based on her exchange with Alice Chalupny from the Swiss Mobiliar insurance company, she describes why hierarchical structures in newsrooms reach their limits and how the change towards a role-based organization can look like.

Digital 2022 Report

The Digital Report is something like the bible of the digital world and provides a precise look at the development of Internet, social, e-commerce usage. The 2022 edition has just been published. For communications managers, it is an almost indispensable tool for determining the relevance of digital channels and identifying trends. The 2022 Report is a comprehensive set of numbers.

Communications Trend Radar Report 2022

The Corona pandemic has accelerated or amplified changes in many sectors of society. This creates new opportunities, but also dangers for corporate communications. But which topics are really important?

Edelman Research: The Future of Corporate Communications

Although the study was published as early as September 2021, it has so far attracted little attention in Germany. First, 10 drivers of comms change are identified and backed up with a “playbook” of what communicators* can do to respond. This makes the study valuable because it also helps translate the findings into practice.

Seven Content Tools for the Newsroom – Marie-Christine Schindler’s Blog

Those faced with the task of procuring a newsroom planning tool easily get lost. This is due to the large number of different tools, their different focal points in the value chain and thus a broad feature set. You can only be really sure once the tool has been put through its paces in an intensive test in an operational system (not a test environment). Usability as well as performance factors play a major role. For time reasons alone, a good pre-selection is important.

Purposeful Relations: Global CommTech Report 2024

Published at the ICOO Global Summit in Istanbul, the Global CommTech Report 2024 provides important insights into how AI is developing in the PR sector – and what still needs to be done.

FUTURE PROOF Communication by FGS Globas: How to use AI to future-proof communication?

At a time when artificial intelligence is becoming the next big revolution in corporate communications, the white paper offers in-depth insights and practical strategies to prepare communications departments for the future.

Convince with data, inspire with stories

The study, published by RYZE Digital and SCM in March 2024, is based on a survey of communication experts on the status of digitalization and the use of AI in internal communication.

Trendmonitor Hybrid IC Artificial intelligence in internal communication

The study, published by RYZE Digital and SCM in March 2024, is based on a survey of communication experts on the status of digitalization and the use of AI in internal communication.

University of Hohenheim: Basic skills in transition – shifts in relevance due to AI

How is artificial intelligence (AI) changing the requirements for basic skills?
Researchers from the University of Hohenheim, the Research Institute for Information Management and the Fraunhofer Institute for Applied Information Technology addressed this exciting question in their latest study “Basic skills in transition: shifts in relevance due to AI”.

zahw: Communication in the digital transformation – Trend study Switzerland 2024

At a time when the digital transformation is progressing inexorably, the question arises as to how corporate communication can be effectively adapted to these changes.
The new study “Communication in the digital transformation 2024” provides exciting insights.

Students at Leipzig University: Communication management 2.0

The ongoing digital transformation is permanently changing the world of work, and the use of artificial intelligence in corporate communications in particular is becoming increasingly important.

PER Agency: Social media use in Germany declines slightly

For the first time since the start of the coronavirus pandemic, social media use in Germany is declining. According to the “Social Media Atlas 2024” study, 80% of German internet users aged 16 and over are currently active on platforms such as Facebook, YouTube and WhatsApp – a decrease of 4% compared to the previous year.

ARD Research Service: Artificial intelligence in journalism

The study on the use of artificial intelligence in journalism shows how digitalization is changing the way news is created and consumed.

Reuters Institute: Digital News Report 2024

An absolute must for anyone interested in digitalization and media use! The Digital News Report 2024 from the Reuters Institute once again offers exciting insights into global news usage.

HIRSCHTEC & Haiilo: The hoodie check

At a time when labor shortages and demographic change are presenting companies with immense challenges, attractiveness as an employer is becoming increasingly important. Generation Z in particular, which will play a key role in shaping the success of companies in the coming years and decades, plays a central role here.

Page: Beyond Communication

Technological transformations, social changes and rising stakeholder expectations mean that the role of the Chief Communication Officer is expanding and transforming. The report examines the dynamics that shape today’s corporate communications.

Future Today Institute: 2024 Tech Trends Report

Published continuously since 2007, the Future Today Institute’s annual report covers maturing and emerging trends grouped into two categories: Industry and Technology. Industry trends reflect how technology is shaping the future of an entire industry.

Mircosoft & LinkedIn: 2024 Work Trend Index Annual Report

The Work Trend Index was conducted among 31,000 full-time or self-employed knowledge workers in 31 markets between February 15 and March 28, 2024. This shows that the use of generative AI has almost doubled in the last six months, with 75% of respondents using it.

HAI: Artificial Intelligence Index Report 2024

The annual AI Index is recognized worldwide as one of the most credible and authoritative sources of data and insights on artificial intelligence. This year’s seventh edition focuses on key trends such as technical advances in AI, public perception of the technology and the geopolitical dynamics surrounding its development.

USC Annenberg: Global Communication Report 2024

The annual Global Communication Report aims to provide insights into the development of the global communication industry by analyzing emerging trends.

RYZE: AI in internal communication

Digitalization is having a significant impact on internal communication, particularly as a result of the pandemic. Now artificial intelligence is moving into focus, with tools such as ChatGPT or Midjourney dominating discussions about opportunities and risks.

Mynewsdesk: PR & communication in Germany 2024

The PR and communications industry is undergoing rapid change, driven by social upheaval and the ongoing development of artificial intelligence.

PR Week & Cision: 2024 Global Comms Report

The seventh Global Comms Report looks at the biggest challenges and opportunities currently facing communications professionals. He emphasizes the increasing relevance of reliable data, improved data access and analysis.

Microsoft: New Future of Work Report 2023

Microsoft’s New Future of Work Report series has been running since 2021 and aims to synthesize new and relevant research on the world of work. This year’s edition focuses on research related to the integration of LLMs.

Academic Society: Communications Trend Radar 2024

The Communications Trend Radar has been published annually by the Academic Society for Management & Communication since 2020 and is carried out by teams from the universities of Leipzig and Potsdam. The overarching goal is to prepare communications professionals for trends that will shape their work.

Edelman: Edelman Trust Barometer 2024

The Edelman report “Trust Barometer 2024” analyzes global trust in institutions such as NGOs, business, government and the media. This year’s report is based on a survey of 32,000 people from 28 countries and reveals a gap between innovation and society that has become a new factor for further polarization.

PRovoke Media & Opinium: World PR Report

Produced annually, the World PR Report is an authoritative survey of senior PR executives and directors, providing insights into growth, investment, technology, ethics, mental health, diversity, measurement and social media, with a breakdown by seven geographic regions.

Reuters: State of Marketing 2023 Report

Economic uncertainty is increasing, marketing talent is hard to find, media consumption continues to shift and customer expectations are evolving with the hyper-digitalization of the world.

Astrum: Technology Reshaping Communicators?

Astrum, India’s first science-based specialist reputation consultancy, has released a study combining secondary research and views from a diverse panel of Indian and global opinion leaders.

Cision: 2023 AI Media Landscape Report

The 2023 AI Media Landscape Report aims to provide an understanding of how traditional media treat the topic of AI, how social media users think and talk about AI and what this says about public perception.

ARD/ZDF: Online study 2023

In the online study by ARD and ZDF, 2,000 people were surveyed between March 5 and April 9, 2023. The methodology comprised a random sample according to ADM principles, consisting of a telephone sample (60%) and an online sample (40%).

USC Annenberg: The Relevance Report 2024

The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year. The 2024 report contains almost 40 contributions from leading representatives of the PR industry as well as academics and students at USC.

Edelman: The Future of Corporate Communications

Edelman’s Future of Corporate Communications study examines the current state, evolution and future orientation of corporate communications in today’s multi-stakeholder world. For this, a survey of 218 C-level or senior communications executives at Fortune 500 and Forbes Global 1000 companies was conducted, along with 20 qualitative interviews.

Pfeffermann & Schaller: New Leadership Communication

The world has changed dramatically through digital technologies and sustainability efforts, and with it the way we lead, communicate, and design in an interactive and connected way. The international anthology “New Leadership Communication,” edited by Nicole Pfeffermann and Monika Schaller, is for leaders who want to learn more about effective leadership communication, changes in communication, and rethinking the digital age.

Zerfaß et al: European Communication Monitor 2023

The European Communication Monitor 2023 is the 15th and final edition of the annual survey. No new survey was conducted this year; instead, a summary of the most important strategic issues for communications management over the past 15 years is provided.

Ana Adi: AI in Public Relations & Communications

The question of what impact AI will have on communication as a profession is the subject of much debate in the industry. The eBook by Ana Adi, Professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin, now paints a holistic picture of the subject.

news aktuell & PER: Impact Map 2023

The study “Impact Map 2023: The biggest challenges currently facing communications” by news aktuell and PER Agency explores the following question: What must corporate communications deal with more intensively and in the long term in order to be successful in the future, and what influences the work of communicators in particular?

Quantum Black: The state of AI in 2023

This year’s annual McKinsey Global Survey on the Current State of AI is based on responses from 1,684 respondents across a range of industries, regions, company sizes, as well as areas of expertise, and was conducted from April 11-21, 2023. The results confirm explosive growth of generative AI tools.

Edelman: The Collapse of the Purchase Funnel

The Special Report “The Collapse of the Purchase Funnel” is based on data from 13,802 respondents surveyed from 01. were collected by May 12, 2023. Among other things, the results show that today’s buying relationships are too dynamic for a linear marketing funnel.

Adobe: Digital Trends 2023

The 13th edition of Adobe’s annual global Digital Trends survey is based on a poll of 9,247 business leaders and professionals worldwide. These are client-side marketing professionals for 58% of respondents, with the remainder being executives from consultancies, agencies, or marketing technology/service providers.

Corporate Excellence: Approaching the Future 2023

The 8th report, Approaching the Future 2023, was produced by Corporate Excellence – Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies & the Global Alliance for Public Relations and Communication Management. It is based on responses from more than 1,200 professionals from 53 countries and looks at the top ten trends in reputation and intangibles management that are currently shaping the corporate agenda.

Reuters Institute: Digital News Report 2023

The 12th edition of the Digital News Report is based on data from six continents and 46 markets. For this purpose, an online survey was conducted at the end of January/beginning of February 2023 with approximately 2,000 respondents per market. The report consists of an overall overview, followed by chapters with additional analysis (e.g., attitudes toward algorithms and their impact on news) and contributions on individual countries and markets.

PRovokeMedia & Purposeful Relations: Global CommTech Report 2023

The Global CommTech Report explores how PR & communications professionals around the world think about and use communications technology. For this, an online survey was conducted between December 2022 and March 2023 with 329 PR & communications professionals from Africa, Asia Pacific, Europe, the Middle East, North America and Latin America.

HubSpot & Mynewsdesk: PR & Communication in Germany

PR report from HubSpot and Mynewsdesk analyzes trends and opportunities for 2023. More togetherness and quality instead of quantity characterize efficient and trustworthy PR and communication.

RYZE Digital, VRM & SCM: Trend Monitor Hybrid IC 2023

Internal communication in the new-work transition: opportunities, challenges and practicality. The Hybrid IC 2023 trend monitor provides exciting insights.

Capgemini: Data-driven organizations

Capgemini’s study “Data-Driven Organizations” focuses on data-driven change management and the resulting added value for organizations. It will look at the current state of organizations in terms of data-driven action, its application in change management, and its impact on change success.

Deloitte: Tech Trends 2023

Deloitte’s 14th Annual Tech Trends Report examines the impact of emerging technology opportunities across sectors and geographies. It also highlights new approaches and technologies that could become the norm in the next 18 to 24 months and forecasts where trends could go in the next few decades.

BCI: Emergency & Crisis Communications Report

The Business Continuity Institute has released the seventh edition of its “Emergency and Crisis Communications Report.” This is intended to help companies compare their tools, plans and processes, but also to stimulate discussion. It also provides best practices for designing and implementing crisis management plans.

Rosenberger et al.: Trend Study Switzerland 2022

Since 2018, the research project “Communication in the Digital Transformation”, designed as a trend study, has been conducted every two years by a ZHAW research team at the IAM Institute of Applied Media Sciences.

Faktenkontor & Toluna: Social Media Atlas 2022

Do communicators really know their target group on the Internet? This is the holy grail of online communication. The Social Media Atlas 2022 by communications consultancy Faktenkontor and market researcher Toluna provides answers to questions such as who uses social media for what purposes, what information is sought on which channels, and what activities users pursue.

Reuters Institute & University of Oxford: Journalism, Media, and Technology Trends and Predictions 2023

Based on a survey of 303 executives in 53 countries, the Digital News Project provides insight into trends and forecasts for journalism, media and technology in 2023. Here, it appears that 2023 will be the breakthrough year for AI and its application in journalism.

CIPR: Artificial Intelligence (AI) tools and the impact on public relations (PR) practices.

CIPR’s report provides the most comprehensive overview to date of the use of AI in the PR industry. It shows that there are now 5,800 technological tools with potential applications in PR – whether in the areas of planning, measurement, reporting or management.

Edelmann: Trust in Technology

Based on data from 15,000 respondents across 15 markets in September 2022, the “Trust in Technology” Special Report analyzes how trust in the technology sector has changed. As a result, while product innovation and competence have ensured a high level of trust in recent years, this is now being jeopardized by various forces.

mynewdesk: State of Nordic PR & Communication

In an increasingly complex and unpredictable world, the importance of trusted PR and communications has never been more important. Therefore, mynewdesk’s annual report “State of Nordic PR & Communication” deals with the most important and critical topics for communication managers.

USC: The Relevance Report 2023

“When a story is relevant, people listen. When content is relevant, people share. When an issue is relevant, people act. When a brand’s relevant, people buy.” – Fred Cook The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year.

Deutsche Telekom AG: Next Communication

Deutsche Telekom has carried out an interdisciplinary study on the subject of communication that highlights important trends from society, media and technology. What trends are shaping tomorrow’s communication? Which principles become success factors?

Woerner, Weill & Sebastian: Future ready – The four pathways to capturing digital value

MIT researchers Stephanie Woerner, Peter Weill, and Ina Sebastian have found in their years of work with executives around the world that while they knew they needed to transform their organizations, they lacked a coherent framework and common language.

NORA: The Nordic Communications Report 2022

In cooperation with the Nordic Alliance for Communication and Management (NORA), national communication associations in Denmark, Sweden, Finland and Norway, and the European Communication Monitor series, the second Nordic Communication Reporter has been published.

Kienbaum & ada: Leadership in the Age of Technologically Assisted Decision-Making

Who actually bears the responsibility when AI makes the decision? Kienbaum and ada answer these and other questions in their study on leadership and artificial intelligence. To do this, they surveyed both executives and professionals who have to deal with technology-assisted decision making – more than 500 people in all.

Cision: State of the Media Report 2022

As part of the 13th State of the Media Report, Cision surveyed more than 3,800 journalists from over 2,000 newsrooms worldwide. Here, 600 of the respondents were from Germany. The study provides valuable information about the current challenges, wishes and needs of journalists and the impact of these on the cooperation with PR professionals.

CIPR: The AI and Big Data Readiness Report

AI and Big Data are increasingly integrated into our modern working lives. But how aware are PR practitioners of this development, how much knowledge do they already have and how are they facing the change? These are the questions answered by CIPR’s AI and Big Data Readiness Report. This clearly shows that PR is not as well prepared as it should be for the age of AI and Big Data, in order to take advantage of the resulting opportunities and protect itself from potential threats.

Althaller communication: B2B Social Media Study 2022

The 12th edition of the study ‘Social Media in B2B Communication’ provides answers to how last year’s social media trends have developed and what future developments are on the horizon.

Reuters Institute: Digital News Report 2022

The Reuters Institute’s 11th Digital News Report includes new insights on digital news consumption from more than 93,000 online news consumers in 46 markets on 6 continents. It documents how the relationship between journalism and the public is changing.

SCM & MPM:Trendmonitor digital IK 2022

The School for Communication and Management (SCM) and MPM Corporate Commucation Solutions are investigating the progress of digitalization in IC, the resulting opportunities and risks, and the effects on everyday work as part of the digital internal communication (IC) trend monitor.

Hubspot & Talkwalker: Social Media Trends 2022

The Social Media Trends Study by Hubspot and Talkwalker defines ten trends for the year 2022. One key insight: customers (still) call the shots. To survive as a brand, it is therefore essential to listen carefully and respond to the respective needs.

European Communication Monitor 2022

This year’s European Communication Monitor deals, among other things, with strategic issues, characteristics of excellent communication departments and, once again, the topic of CommTech. For this, 1,672 communications professionals from a wide variety of types of organizations in 43 countries were surveyed.

Artificial intelligence as a driver of change in corporate communications 4.0?

Already published in 2020 and just under 50 pages long, the paper is a good resource and inspiration for the advancement of the profession for many reasons. Thus, it insightfully traces the changing demands on communication that go far beyond the application of AI in corporate communications.

Brent Dykes: Data Storytelling

Brent Dykes is considered the “king” of data storytelling. With his book “Effective Data-Storytelling, published in English by Wiley in 2020, he confirms the reputation. Data storytelling only works if the ingredients: Data, narrative and visualization work neatly together.

Deloitte: Chief Transformation Officer Study 2022

eading companies see social, economic and technological upheavals as an opportunity to change themselves. Be it by driving innovation, simplifying processes or accelerating growth. Transformation is no longer seen as a discrete reaction to individual events.

IMWF: Excellence in Corporate Communications

Collecting clippings and monitoring social media have long been part of the everyday work of communications experts. But to communicate successfully in the future, this is no longer enough – a solid database is necessary. Modern technologies in the field of media analysis make it possible to compile and evaluate company and brand data across the board.

Statista: Content Marketing Trend Study 2022

What is the status quo? Which trends and technologies are currently playing an important role? What are the goals of companies and what are the success factors to consider? These questions about content marketing are answered by the Trend Study 2022, which Statista conducted together with the Content Marketing Forum e.V. and the Content Marketing Conference.

Future Today Institute: Tech and Science Trends Report 2022

The Tech and Science Trends Report by futurist Amy Webb is eagerly awaited each year. Based on scientific methods, it informs about possible scenarios of technological developments and explains the societal implications. This year’s report is dedicated to the topic of ‘Re-Perception’ – the ability to filter something new out of existing information.

Marie-Christine Schindler: Insight into the role-based organization of a newsroom

The newsroom concept plays an important role in many companies when it comes to organizing communication in the best possible and most efficient way. But how should the way of working within the newsroom be organized? Marie-Christine Schindler provides a possible answer to this in her latest blog post. Based on her exchange with Alice Chalupny from the Swiss Mobiliar insurance company, she describes why hierarchical structures in newsrooms reach their limits and how the change towards a role-based organization can look like.

Digital 2022 Report

The Digital Report is something like the bible of the digital world and provides a precise look at the development of Internet, social, e-commerce usage. The 2022 edition has just been published. For communications managers, it is an almost indispensable tool for determining the relevance of digital channels and identifying trends. The 2022 Report is a comprehensive set of numbers.

Communications Trend Radar Report 2022

The Corona pandemic has accelerated or amplified changes in many sectors of society. This creates new opportunities, but also dangers for corporate communications. But which topics are really important?

Edelman Research: The Future of Corporate Communications

Although the study was published as early as September 2021, it has so far attracted little attention in Germany. First, 10 drivers of comms change are identified and backed up with a “playbook” of what communicators* can do to respond. This makes the study valuable because it also helps translate the findings into practice.

Seven Content Tools for the Newsroom – Marie-Christine Schindler’s Blog

Those faced with the task of procuring a newsroom planning tool easily get lost. This is due to the large number of different tools, their different focal points in the value chain and thus a broad feature set. You can only be really sure once the tool has been put through its paces in an intensive test in an operational system (not a test environment). Usability as well as performance factors play a major role. For time reasons alone, a good pre-selection is important.

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