Where does your communications department really stand?
Many communications teams are feeling the pressure to transform—but without a clear assessment of their current situation, it remains unclear where to begin.
This is where the CommTech Maturity Check comes in: It pinpoints each organization’s specific starting point and, based on that, provides recommendations for the next logical steps in the transformation process.
What to Expect: 4 dimensions, 5 maturity levels, 36 questions
In about 15 minutes, you’ll answer 36 questions about
- Strategy & Impact Measurement – To what extent is communication aligned with corporate goals, and how comprehensively is impact measured? To what extent is data incorporated into planning and decision-making?
- Organization & Processes – How clearly is the communications function structured—strategically, organizationally, and procedurally, from planning through continuous improvement?
- Technology – What digital tools are in use: AI, automation, data platforms, GEO – and how well thought out are governance and integration?
- People & Culture – How well-developed are the team’s skills, willingness to learn, and digital mindset?
Your results will place you in one of five maturity levels and provide recommendations on how to take your communication to the next level.
What Sets the CommTech Maturity Check Apart
Unlike comparable offerings, the CommTech Maturity Check does not provide blanket classifications. Its recommendations for action are based on the broad knowledge base of the CommTech Working Group, developed by communications professionals for communications professionals in the DACH region. Furthermore, the Check views the communications function as a comprehensive system comprising strategy, organization, technology deployment, and competencies, and takes into account the interactions and interdependencies within it. After all, those who want to make lasting progress must develop all these dimensions in tandem—even if the starting point varies from one area to another.
Who is this check intended for?
Executives and managers in communications departments who want to know where they stand in comparison to a defined ideal model—and what the next logical step is.
A product of AG CommTech | Developed in collaboration with rlvnt
