- 30. October 2023
- Posted by: Die Redaktion
- Category: READING TIPS
Pfeffermann & Schaller: New Leadership Communication
Communication is the most important skill any leader can possess. – Richard Branson
The world has changed dramatically through digital technologies and sustainability efforts, and with it the way we lead, communicate and design interactively and networked. The international anthology “New Leadership Communication,” edited by Nicole Pfeffermann and Monika Schaller, is for leaders who want to learn more about effective leadership communication, changes in communication, and rethinking the digital age.
In the classic view, leadership communication is part of management communication, which means that managers primarily use tools that focus on teams, presentations, and negotiations. In the modern view, however, the new leadership communication also includes social media and innovation communication. The anthology therefore delves into the basic rules for effective leadership communication and key topics such as virtual communication, innovation and leadership, and communication model innovation. In addition, new topics, insights and new perspectives from the perspective of communication and innovation are described and interesting insights into practice are given. Those interested in learning more can purchase the volume here.