Die digitale Transformation der Unternehmenskommunikation.
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USC Annenberg: Global Communication Report 2024
- 6. May 2024
- Posted by: bandup media UG
- Category: READING TIPS
No CommentsThe annual Global Communication Report aims to provide insights into the development of the global communication industry by analyzing emerging trends.
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Academic Society: Communications Trend Radar 2024
- 4. March 2024
- Posted by: bandup media UG
- Category: READING TIPS
The Communications Trend Radar has been published annually by the Academic Society for Management & Communication since 2020 and is carried out by teams from the universities of Leipzig and Potsdam. The overarching goal is to prepare communications professionals for trends that will shape their work.
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Providing sound evidence of success in communication
- 7. February 2024
- Posted by: bandup media UG
- Category: BEST PRACTICES
Providing sound evidence of communication success is a great wish of all professionals. The CommTech working group has therefore launched an initiative to address the question of how communication successes can be presented in impact levels in a dashboard.
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Interview with Jan Lukas Kleinschmidt: Prompting is king – How GenAI influences corporate communications
- 30. October 2023
- Posted by: bandup media UG
- Category: BEST PRACTICES
Jan Lukas Kleinschmidt heard about “GPT” for the first time in 2020 – without suspecting the significance this technology would have three years later. As a business information scientist and communicator, he connects tools, content and channels. He is currently responsible for global online communications at BASF Agricultural Solutions.
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Edelman: The Future of Corporate Communications
- 30. October 2023
- Posted by: bandup media UG
- Category: READING TIPS
Edelman’s Future of Corporate Communications study examines the current state, evolution and future orientation of corporate communications in today’s multi-stakeholder world. For this, a survey of 218 C-level or senior communications executives at Fortune 500 and Forbes Global 1000 companies was conducted, along with 20 qualitative interviews.
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Interview with Maike Molling: Measuring success in IC
- 4. October 2023
- Posted by: bandup media UG
- Category: BEST PRACTICES
Maike Molling has been Vice President Strategy & Employee Communications at E.ON Energie Deutschland, the sales subsidiary of E.ON SE, since November 2022. The communication scientist joined the company in 2019, previously working on the agency side as a consultant at LoeschHundLiepold Kommunikation. Maike Molling is massively building up the data competence of the IC at E.ON.
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Interview with André Völker: Why does communication need a data lake?
- 1. September 2023
- Posted by: bandup media UG
- Category: BEST PRACTICES
Learn how Siemens optimized their PR strategy by using data in our best practice interview. We highlight the importance of a data lake, the strategic benefits of a data hub, and the practical application of data visualization. Siemens shows how they bring together data from multiple sources to create effective communication tools. We also discuss the importance of sound data governance for the future of data-driven enterprise communications. This information is relevant to anyone who wants to understand the value of data in corporate communications.
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Quantum Black: The state of AI in 2023
- 1. September 2023
- Posted by: bandup media UG
- Category: READING TIPS
This year’s annual McKinsey Global Survey on the Current State of AI is based on responses from 1,684 respondents across a range of industries, regions, company sizes, as well as areas of expertise, and was conducted from April 11-21, 2023. The results confirm explosive growth of generative AI tools.
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Edelman: The Collapse of the Purchase Funnel
- 1. September 2023
- Posted by: bandup media UG
- Category: READING TIPS
The Special Report “The Collapse of the Purchase Funnel” is based on data from 13,802 respondents surveyed from 01. were collected by May 12, 2023. Among other things, the results show that today’s buying relationships are too dynamic for a linear marketing funnel.
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Corporate Excellence: Approaching the Future 2023
- 31. July 2023
- Posted by: bandup media UG
- Category: READING TIPS
The 8th report, Approaching the Future 2023, was produced by Corporate Excellence – Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies & the Global Alliance for Public Relations and Communication Management. It is based on responses from more than 1,200 professionals from 53 countries and looks at the top ten trends in reputation and intangibles management that are currently shaping the corporate agenda.