- 2. February 2022
- Posted by: Die Redaktion
- Category: READING TIPS
Edelman Research: The Future of Corporate Communications
Although the study was published as early as September 2021, it has so far attracted little attention in Germany. First, 10 drivers of comms change are identified and backed up with a “playbook” of what communicators* can do to respond. This makes the study valuable because it also helps translate the findings into practice.