Work from the CommTech WG

The members of our working group regularly produce content such as white papers and impulse papers, blog articles and interviews. These are used, for example, as part of our webinars and other events. To ensure that the results of the initiatives are available to as many PR practitioners as possible (in the long term) and can be used for digital transformation, you can download all the contributions here.

Whitepaper

The Impact Architecture Playbook for Corporate Communications

Publication Date: October 2026

Work from the CommTech WG

The Impact Architecture Playbook for Corporate Communications

With GEO, you don’t just create effects—you make a real impact

Playbook for Communications Departments: Feeding AI Agents with Smart Data

Why Communicators Need Predictive Communication Intelligence

The Big Mistake—Why Many Communications Departments Measure the Wrong Kind of Success

Here’s How Communications Departments Demonstrate Their Success to Top Management

How can we continue to make an impact and demonstrate it in the future?

Surfing Topic Trends: Using AI to Identify and Capitalize on Emerging Topics Early On

Early detection of communication crises with AI

Agentic AI in corporate communications

Connect AI data sources

How communication departments build a database for their AI applications

AI agents in communication: what is feasible? Where are the limits?

Challenges in performance measurement 2026

Expectation gap vs. reputation gap

What communications can learn from the US Marine Corps when introducing AI

CommTech Index Report 2025/2026

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Survey data: CommTech Index Survey 25/26

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The future of AI-based media analysis

Audio summary: Future roles and skills in the communications profession in the face of digitalization

Introducing predictive communication intelligence

Making stupid AI agents smart

From SEO to GAIO – How reputation becomes a critical success factor

Strategic paradigm shift in internal communication

Recognizing communication crises with AI

Future roles and competencies in the communications profession in the face of digitalization

Proving communication successes

Increase impact with AI-based media analyses

How AI is democratizing media analysis

Predictive intelligence topic management

Predictive intelligence topic management

Check today with AI, how communication will work tomorrow

Making data talk: How communicators draw insights from their data analysis

CommTech Index Report 2024/2025

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AI-based reputation management

Between enlightenment and upskilling

Provide sound evidence of communication success

How artificial intelligence is changing topic and reputation management

Targeted communication management with the help of the stakeholder journey

AI impulse paper in the newsroom

Internal Comms Controlling

CommTech Report 2023 (German/English)

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AI in media analysis

BENCHMARKING

Brand Value

Useful AI tools for communication departments

Sustainability communication

Dashboard

Crisis sensors

Reputation measurement

Data Lake

Artifical Intelligence in Public Relations and Communications

How can communication and marketing work better together?

Survey data:
CommTech Index Survey 25/26

Audio summary:
Future roles and skills in the communications profession in the face of digitalization

Check today with AI,
how communication will work tomorrow

Targeted communication management
with the help of the stakeholder journey

CommTech Report 2023
(German/English)