The members of our working group regularly produce content such as white papers and impulse papers, blog articles and interviews. These are used, for example, as part of our webinars and other events. To ensure that the results of the initiatives are available to as many PR practitioners as possible (in the long term) and can be used for digital transformation, you can download all the contributions here.
Whitepaper:
Surfing on topic trends: Recognizing and using emerging topics early on with AI
Publication: April 2026
Whitepaper
How communication departments build a database for their AI applications
Publication: February 2026
Impulse paper
AI agents in communication: what is feasible? Where are the limits?
Publication: February 2026
Impulse paper
What communication can learn from the US Marine Corps when introducing AI
Publication: December 2025
Audio summary:
Future roles and skills in the communications profession in the face of digitalization
Publication: November 2025
Whitepaper
From SEO to GAIO – How reputation becomes a critical success factor
Publication: August 2025
Study
Future roles and competencies in the communications profession in the face of digitalization
Publication: July 2025
Impulse paper
Proving communication successes
Publication: June 2025
Whitepaper
Check today with AI,
how communication will work tomorrow
Publication: March 2025
Making data speak
How communicators draw insights from their data analysis
Publication: March 2025
Whitepaper
How artificial intelligence is changing topic and reputation management
Publication: March 2024
Whitepaper
Targeted communication management
with the help of the stakeholder journey
Publication: March 2024
Artifical Intelligence in Public Relations and Communications
Thomas Mickeleit & Christina Rettig: There is no shortcut to AI. Or is there? How German communications professionals are navigating the AI revolution: Insights from a focus group discussion of the members of AG CommTech.
How can communication and marketing work better together?
