Work from the CommTech WG

Members of our working group regularly produce content such as white papers, impulse papers,
blog articles
. These are used, for example, as part of our webinars and other events. To ensure that the results of the
are available to as many PR practitioners as possible (in the long term) and can be used for digital transformation, you can find all the contributions for download here.

CommTech Report 2023

    Brand Value


        Crisis sensors

          Media analysis service provider

            Reputation measurement

              Decision Support Center

                Data Lake

                  Impulse paper sustainability communication

                    With AI to the ultimate employer branding video

                    Video experiment by Cornelia Schruff, Senior Marketing Manager at cofenster.

                    How can communication and marketing work better together?
                    Handout: GDPR in employee admissions
                    Artifical Intelligence in Public Relations and Communications

                    Thomas Mickeleit & Christina Rettig: There is no shortcut to AI. Or is there? How German communications professionals are navigating the AI revolution: Insights from a focus group discussion of the members of AG CommTech.

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