Work from the CommTech WG

The members of our working group regularly produce content such as white papers and impulse papers, blog articles and interviews. These are used, for example, as part of our webinars and other events. To ensure that the results of the initiatives are available to as many PR practitioners as possible (in the long term) and can be used for digital transformation, you can download all the contributions here.

Impulse paper:
How AI is democratizing media analysis





    Whitepaper:
    Predictive intelligence topic management





      Impulse paper:
      Predictive intelligence topic management





        Check today with AI,
        how communication will work tomorrow





          Making data talk:
          How communicators draw insights from their data analysis





            CommTech Index Report 2024/2025





              AI-based reputation management





                Data culture:
                Between enlightenment and upskilling





                  Survey results
                  Process automation





                    Provide sound evidence of communication success





                      Process automation in corporate communications





                        How artificial intelligence is changing topic and reputation management





                          Targeted communication management
                          with the help of the stakeholder journey





                            AI impulse paper in the newsroom





                              Internal Comms Controlling





                                CommTech Report 2023
                                (German/English)





                                  Impulse paper AI in media analysis





                                    Learning from comparisons: BENCHMARKING





                                      Brand Value





                                        Useful AI tools for communication departments





                                          Impulse paper sustainability communication





                                            Dashboard





                                              Crisis sensors





                                                Media analysis service provider





                                                  Reputation measurement





                                                    Decision Support Center





                                                      Data Lake





                                                        How do I efficiently create effective content
                                                        and distribute it successfully?





                                                          With AI to the ultimate employer branding video

                                                          Video experiment by Cornelia Schruff, Senior Marketing Manager at cofenster.

                                                          How can communication and marketing work better together?
                                                          Handout: GDPR in employee admissions
                                                          Artifical Intelligence in Public Relations and Communications

                                                          Thomas Mickeleit & Christina Rettig: There is no shortcut to AI. Or is there? How German communications professionals are navigating the AI revolution: Insights from a focus group discussion of the members of AG CommTech.

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