- 1. February 2023
- Posted by: Die Redaktion
- Category: READING TIPS
USC: The Relevance Report 2023
“When a story is relevant, people listen. When content is relevant, people share. When an issue is relevant, people act. When a brand’s relevant, people buy.” – Fred Cook
The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year. This year’s content focuses on six core themes: The Industry, Mental Health, Workplace, Community, One Planet and Communication. These will be highlighted by leading representatives of the PR industry as well as USC academics and students. The Relevance Report also proposes various solutions to problems that communicators and their companies may face in the coming year. Anyone who wants more detailed information can download the book free of charge.