CommTech Summit 2024

Review – The CommTech Summit 2024

The CommTech Summit 2024 once again set standards as the leading event for the digitalization of corporate communications. On November 27, 2024, AG CommTech and the German Public Relations Association (DPRG) invited over 180 communication managers from business, science and agencies to the impressive premises of Hapag-Lloyd to discuss the future of data-driven communication. Under the motto communication meets technology, this year’s summit was all about practical relevance and interactive exchange. In addition to inspiring keynotes from renowned industry experts, breakout sessions in various formats offered the opportunity to share knowledge and gain new impetus.

As every year, one highlight was the presentation of the latest CommTech Index Report 2024, which highlights key trends and benchmarks in the industry. The program was complemented by insights into the best practices of leading companies and the presentation of innovative technologies.

The CommTech Summit 2024 proved that digitalization not only brings challenges, but also opens up enormous opportunities for the communications industry – if approached courageously and responsibly.

Our 2024 program

Materials from the CommTech Summit 2024

The CommTech Summit 2024 was characterized by inspiring presentations and workshops on the digitalization of the communications industry. We are pleased to be able to provide you with individual presentations by our speakers. Whether you were there or unfortunately couldn’t make it, these materials will give you an insight into the topics covered at the CommTech Summit.

Core competence AI

Thomas Lüdeke



    Strategy in action

    Maximilian Miguletz



      Communication departments of the future

      Markus Kleine-Beck, Liesa Weisse



        Data is the fuel for effective campaigns

        Klaus Treichel



          Measuring success with AI

          Jörg Forthmann



            Performance Communications

            Jens Christmann



              Why do many AI projects
              in companies fail

              Bernhard Hersberger



                When will AI turn communication on its head

                Benjamin Lampe



                  Practical application of communication controlling

                  Reimer Stobbe



                    Become part of the AG CommTech