Die Redaktion

The whitepaper “Predictive Communications: From [AlphaGo] to Narrative [Intelligence]” was written by Nanne H.C. Bos for the Scriptorium Initiative. It uses AlphaGo, Google’s AI specialized in the board game Go, as a starting point to ask what predictive AI means for communication, reputation and narrative strategy. The text draws the line early on: AI is not ascribed clairvoyant abilities. Instead, it functions as a tool for early warning, scenarios, narrative detection and dealing with disinformation.

In this article in the Corporate Communication Review, Christof Ehrhart, honorary professor at the University of Leipzig, discusses the role of corporate communication under conditions of radical uncertainty. The article asks how communication can provide orientation when companies have to deal with fragmented publics, politicized stakeholder expectations and technologically changed communication spaces.

The white paper “Building a Communications Team That Is Not Human” by Nanne H.C. Bos, published by the Scriptorium Initiative, documents an experiment on the question of whether the internal dynamics of a communications team can be replicated with agentic AI. The focus is on reconstructing the decision-making processes that shape communication before visible results emerge.

The “Communication Management Radar 2026” by Dr. Michelle Wloka and Prof. Dr. Ansgar Zerfass from the University of Leipzig, published by the Academic Society for Management & Communication, condenses five developments that structure practice on the basis of literature analyses and focus groups with communication managers. The report closely links these observations with concrete approaches to action, which are to be understood more as a shift in work logic than as operational instructions.

The Stakeholder Intelligence Report 2026 positions stakeholder intelligence as a data-based foundation for strategic decisions in reputation management. The changed context is central: perception arises in an environment of multiple crises (“polycrisis”).

The Employee Communications Report 2026 by Ben Reynolds and the communications team at consultancy Gallagher is based on surveys of more than 1,300 communications and HR managers from around 40 countries. The report is published as part of the “Workforce Trends Report Series” and examines how internal communication is changing under conditions of constant change, technological acceleration and rising expectations of the workforce.