Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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Intranet – curse or blessing? Between orientation, excessive demands and the longing for relevance
- 6. May 2026
- Posted by: Die Redaktion
- Category: MACHINE ROOM
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Internal communication without an intranet is almost unimaginable today. But hardly any other channel polarizes so strongly. For some, it is the indispensable single source of truth, for others a digital black hole full of unread content. At the most recent meeting of the AG CommTech IC interest group, communication managers openly discussed where intranets really stand today – beyond tool promises, buzzwords and wishful thinking. The result: no patent remedy, but clear areas of tension, recurring patterns and uncomfortable truths.
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Summary: From fan feedback to data-driven decisions in the sports business
- 6. May 2026
- Posted by: Die Redaktion
- Category: MACHINE ROOM
Marius Johnen gave exclusive insights into the data transformation at Eintracht Frankfurt. The case impressively shows the path from a pure “gut feeling culture” to a systematic, centrally controlled insights structure. The focus is not on the sheer volume of data, but on the ability to translate feedback in real time (e.g. immediately after the final whistle) into operational and strategic decisions for merchandising, ticketing and content planning.
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BUILDING A COMMUNICATIONS TEAM THAT IS NOT HUMAN
- 6. May 2026
- Posted by: Die Redaktion
- Category: READING TIPS
The white paper “Building a Communications Team That Is Not Human” by Nanne H.C. Bos, published by the Scriptorium Initiative, documents an experiment on the question of whether the internal dynamics of a communications team can be replicated with agentic AI. The focus is on reconstructing the decision-making processes that shape communication before visible results emerge.
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Communication Management Radar 2026
- 6. May 2026
- Posted by: Die Redaktion
- Category: READING TIPS
The “Communication Management Radar 2026” by Dr. Michelle Wloka and Prof. Dr. Ansgar Zerfass from the University of Leipzig, published by the Academic Society for Management & Communication, condenses five developments that structure practice on the basis of literature analyses and focus groups with communication managers. The report closely links these observations with concrete approaches to action, which are to be understood more as a shift in work logic than as operational instructions.
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From data points to decisions: What communications teams really need
- 15. April 2026
- Posted by: Die Redaktion
- Category: NEWS
Communications teams have never had as much data as they do today and at the same time rarely have the feeling that they are really making decisions based on it. LinkedIn Insights, media monitoring, web analytics and newsletter reports have long been established. The problem rarely lies in access.
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“The best way to talk about AI is in person”
- 1. April 2026
- Posted by: Die Redaktion
- Category: MACHINE ROOM
The “South” regional meeting of AG CommTech on March 12 at E.ON in Munich once again offered a diverse and inspiring look at the digital transformation of communication this year. Experts from companies and organizations took the opportunity to network intensively, share experiences and discuss the current challenges surrounding AI, strategy and organizational development.
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Stakeholder Intelligence Report 2026
- 31. March 2026
- Posted by: Die Redaktion
- Category: READING TIPS
The Stakeholder Intelligence Report 2026 positions stakeholder intelligence as a data-based foundation for strategic decisions in reputation management. The changed context is central: perception arises in an environment of multiple crises (“polycrisis”).
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Employee Communucations Report 2026
- 31. March 2026
- Posted by: Die Redaktion
- Category: READING TIPS
The Employee Communications Report 2026 by Ben Reynolds and the communications team at consultancy Gallagher is based on surveys of more than 1,300 communications and HR managers from around 40 countries. The report is published as part of the “Workforce Trends Report Series” and examines how internal communication is changing under conditions of constant change, technological acceleration and rising expectations of the workforce.
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Strategic impact vs. pure output. Insights from the Scompler session
- 31. March 2026
- Posted by: Die Redaktion
- Category: MACHINE ROOM
In our latest Data & Insights Experts interest group session, we delved into the mechanics of modern communication. Under the title “Beyond Output – Rethinking Communication and AI”, Maximilian Miguletz (Director Strategic Communication at Scompler) showed us why the industry is in danger of winning the “wrong game”.
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Data sovereignty in marketing: How Schaeffler relies on internal data management
- 16. March 2026
- Posted by: Die Redaktion
- Category: MACHINE ROOM
Schaeffler relies on internal data management in Microsoft Azure – for more data control, scalable analytics and AI applications in marketing.
