Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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HAI: Artificial Intelligence Index Report 2024
- 6. May 2024
- Posted by: Die Redaktion
- Category: READING TIPS
No CommentsThe annual AI Index is recognized worldwide as one of the most credible and authoritative sources of data and insights on artificial intelligence. This year’s seventh edition focuses on key trends such as technical advances in AI, public perception of the technology and the geopolitical dynamics surrounding its development.
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Dr. Reimer Stobbe: Measuring the success of corporate communications
- 6. May 2024
- Posted by: Die Redaktion
- Category: NEWS
Proving the success and impact of corporate communications is a challenge that requires expertise. The prerequisite is timely planning with targets and measuring where it makes sense – with suitable metrics.
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Interview with Dr. Michael Schmidtke: AI allows us to understand dialog better and conduct it more intensively
- 6. May 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
An insight into Bosch’s pioneering work in the field of artificial intelligence. The following interview was conducted independently by the YessPress ComTool with its new ChatGPT interface.
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RYZE: AI in internal communication
- 28. March 2024
- Posted by: Die Redaktion
- Category: READING TIPS
Digitalization is having a significant impact on internal communication, particularly as a result of the pandemic. Now artificial intelligence is moving into focus, with tools such as ChatGPT or Midjourney dominating discussions about opportunities and risks.
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Mynewsdesk: PR & communication in Germany 2024
- 28. March 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The PR and communications industry is undergoing rapid change, driven by social upheaval and the ongoing development of artificial intelligence.
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PR Week & Cision: 2024 Global Comms Report
- 28. March 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The seventh Global Comms Report looks at the biggest challenges and opportunities currently facing communications professionals. He emphasizes the increasing relevance of reliable data, improved data access and analysis.
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Interview with Martin Reimund:Workshop report – How AI is changing topic and reputation management
- 28. March 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Martin Reimund is Head of Strategic Theme Management at Union Investment. In an interview with AG CommTech, he talks about how AI is changing topic and reputation management and how the two areas are connected.
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Microsoft: New Future of Work Report 2023
- 4. March 2024
- Posted by: Die Redaktion
- Category: READING TIPS
Microsoft’s New Future of Work Report series has been running since 2021 and aims to synthesize new and relevant research on the world of work. This year’s edition focuses on research related to the integration of LLMs.
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Workshop report AI in the Otto Newsroom
- 1. March 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Martin Frommhold, Head of Corporate Communications & Press Spokesman Otto (GmbH & Co KG) talks about the use of artificial intelligence in the newsroom in today’s interview.
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Edelman: Edelman Trust Barometer 2024
- 5. February 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The Edelman report “Trust Barometer 2024” analyzes global trust in institutions such as NGOs, business, government and the media. This year’s report is based on a survey of 32,000 people from 28 countries and reveals a gap between innovation and society that has become a new factor for further polarization.