Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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Bridging the gap: leading corporate communications and IT to success together
- 4. November 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
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Two areas, one common goal. What actually sounds simple is often much more complex in reality. But are there solutions for successfully bringing the two worlds together?
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Purposeful Relations: Global CommTech Report 2024
- 4. November 2024
- Posted by: Die Redaktion
- Category: READING TIPS
Published at the ICOO Global Summit in Istanbul, the Global CommTech Report 2024 provides important insights into how AI is developing in the PR sector – and what still needs to be done.
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FUTURE PROOF Communication by FGS Globas: How to use AI to future-proof communication?
- 4. November 2024
- Posted by: Die Redaktion
- Category: READING TIPS
At a time when artificial intelligence is becoming the next big revolution in corporate communications, the white paper offers in-depth insights and practical strategies to prepare communications departments for the future.
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Working with influencers is like a blind date
- 27. September 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
It is becoming increasingly difficult for companies to get their messages across to their target groups.
According to the Reuters Digital Institute, almost 40% now actively avoid consuming news. -
Convince with data, inspire with stories
- 27. September 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The study, published by RYZE Digital and SCM in March 2024, is based on a survey of communication experts on the status of digitalization and the use of AI in internal communication.
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Trendmonitor Hybrid IC Artificial intelligence in internal communication
- 27. September 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The study, published by RYZE Digital and SCM in March 2024, is based on a survey of communication experts on the status of digitalization and the use of AI in internal communication.
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“AI liberates creativity in the mind, even in people who have no artistic talent”
- 2. September 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
How do you reach an agreement with the legal department on a low-risk, officially permitted use of generative AI in image and film production?
And where does the use of AI avatars make sense? -
University of Hohenheim: Basic skills in transition – shifts in relevance due to AI
- 2. September 2024
- Posted by: Die Redaktion
- Category: READING TIPS
How is artificial intelligence (AI) changing the requirements for basic skills?
Researchers from the University of Hohenheim, the Research Institute for Information Management and the Fraunhofer Institute for Applied Information Technology addressed this exciting question in their latest study “Basic skills in transition: shifts in relevance due to AI”. -
zahw: Communication in the digital transformation – Trend study Switzerland 2024
- 2. September 2024
- Posted by: Die Redaktion
- Category: READING TIPS
At a time when the digital transformation is progressing inexorably, the question arises as to how corporate communication can be effectively adapted to these changes.
The new study “Communication in the digital transformation 2024” provides exciting insights. -
Students at Leipzig University: Communication management 2.0
- 5. August 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The ongoing digital transformation is permanently changing the world of work, and the use of artificial intelligence in corporate communications in particular is becoming increasingly important.
