Die digitale Transformation der Unternehmenskommunikation.
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Workshop report Interview with Claudia Gabler CCO at the AQPS Institute
- 28. March 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
No CommentsThe Academic Institute for Qualified Methods and Professional Structures (AQPS) is one of the leading international institutes in the field of methodological and structural sciences. Its clients include companies such as Allianz, BASF, Bayer Leverkusen, Commerzbank, Deloitte, Hilton International, Lufthansa Cargo and TBI Industries, as well as political institutions such as the Austrian Federal Economic Chamber and the European Union.
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FTSG: 2025 TECH TRENDS REPORT
- 28. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
FTSG’s latest Tech Trends Report analyzes the development of technological trends and describes an increasing convergence in which AI, sensor technology and biotechnology are merging to form so-called Living Intelligence systems. These systems are able to perceive their environment, learn, adapt and develop independently.
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D21- Digital Index 2024/25
- 28. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The D21 Digital Index 2024/25 provides a differentiated picture of AI usage in Germany and key findings for communication managers. 25% of the population already use applications such as ChatGPT, while the figure for Generation Z is 68%.
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ICCO: World PR Report 2024-2025
- 28. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The ICCO World PR Report 2024/25 provides an international overview of developments in the communications industry. Agency heads, communications managers and executives from over 60 countries were surveyed. The results show that communication continues to gain strategic importance under the influence of geopolitical crises, technological changes and social polarization.
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VAUNET media usage analysis: Media usage in Germany in 2024
- 3. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The VAUNET Media Usage Analysis 2024 shows how media usage is changing, especially in Germany, and which technological developments are particularly relevant for companies and communication managers. Audio and audiovisual content accounts for almost 90 percent of total media time, but usage is increasingly distributed across digital channels.
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Digital 2025: Global Overview Report
- 3. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The digital transformation is changing how people consume information, discover brands and interact with companies on a global scale. The Digital 2025: Global Overview Report, published by We Are Social together with Meltwater, provides over 630 pages of comprehensive insights into global developments in media use, social media, e-commerce and, for the first time, the influence of artificial intelligence on communication and marketing.
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The digitalization of communication – a modern imperative for communication departments
- 3. March 2025
- Posted by: Die Redaktion
- Category: NEWS
igitalization continues to gain momentum – and we would do well to help shape it in the communications industry. From process automation to content creation and impact measurement, digitalization offers valuable tools. But it doesn’t stop at the operational level: digital technologies also help us to develop data-based communication strategies.
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Workshop report Interview: Maria von Wirth (Sonepar) on data-based reputation management
- 4. February 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
On January 28, Maria von Wirth was a speaker in the AG CommTech webinar on “Making data speak – How communicators draw insights from their data analysis.” She reported on her experiences with the introduction of structured reputation measurement using the “Value4/9 Methodology” developed by an initiative of AG CommTech.
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Edelman Trust Barometer 2025: Trust and the Crisis of Grievance
- 4. February 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The Academic Society for Management & Communication has created a new format that combines research and practice in an inspiring way. The “Collection No. 1” offers you a comprehensive insight into the most important developments in corporate communication.
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FGS Global Radar 2025: The year of consequences
- 4. February 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The Academic Society for Management & Communication has created a new format that combines research and practice in an inspiring way. The “Collection No. 1” offers you a comprehensive insight into the most important developments in corporate communication.
