Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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A conference system for the entire communications department
- 5. October 2026
- Posted by: Die Redaktion
- Category: MACHINE ROOM
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Annual, quarterly, and monthly meetings, stand-ups, and a centralized planning tool: Jonathan Pflanzer shows how a tiered meeting system guides the communications department.
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Data and AI Impact Report 2026: Why Trust Is Key to the Success of AI
- 2. October 2026
- Posted by: Die Redaktion
- Category: READING TIPS
89 percent of organizations involve AI agents in decision-making, but only 17.5 percent have an optimized data foundation. The report by SAS and IDC explains why trust is becoming a key factor for success.
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Communications Heatmap 2026: How Communication in a State of Constant Change Builds Trust
- 2. October 2026
- Posted by: Die Redaktion
- Category: READING TIPS
For 80 percent of communications professionals, transformation is a constant reality. The Communications Heatmap 2026 shows why trust is now becoming a central priority.
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When AI Provides Information: Who Offers Guidance?
- 2. October 2026
- Posted by: Die Redaktion
- Category: MACHINE ROOM
The more information AI provides, the more important internal communication becomes—in terms of context, guidance, and determining who takes responsibility.
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What is reputation worth? How the IMWF translates intangible assets into euros and cents
- 31. August 2026
- Posted by: Die Redaktion
- Category: MACHINE ROOM
“Reputation is priceless”—a nice phrase, but in the reality of corporate management, it’s measurable values that count. In our July session, Andreas Quest, Managing Director at IMWF, explored precisely this tension: Can intangible assets be expressed in euros and cents? His answer is a resounding yes—using a methodology that transforms communication from a presumed cost driver into a demonstrable value driver.
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AI Automates Production—But What Comes Next? A ZHAW Study Highlights the Gap
- 31. August 2026
- Posted by: Die Redaktion
- Category: READING TIPS
ZHAW Study 2026: Generative AI has been adopted by 99% of Swiss communications departments. However, many structural and strategic issues remain unresolved—and pressure on resources is mounting.
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Generative AI in Communication: Creativity Beyond the Median
- 31. August 2026
- Posted by: Die Redaktion
- Category: READING TIPS
The Scriptorium white paper shows that generative AI effortlessly reproduces emotional cues—but true creativity requires responsibility. A strategy for communications professionals.
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SAP Study 2026: AI-Driven Value Creation Is on the Rise—But Data Quality Remains the Core Problem
- 4. August 2026
- Posted by: Die Redaktion
- Category: READING TIPS
SAP-Oxford Economics Study 2026: AI-supported tasks rise from 30 to 48 percent, and ROI increases to 21 percent. German companies lead the way at 24 percent—but data quality and governance are lagging behind.
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Oxford-GlobeScan Survey 2026: Geopolitics and AI Shape the Corporate Affairs Agenda
- 4. August 2026
- Posted by: Die Redaktion
- Category: READING TIPS
The new 2026 Oxford-GlobeScan Survey analyzes top risks for corporate affairs: Geopolitics and AI jump from 17 to 44 percent. Insights from 294 experts in 51 countries.
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Digital News Report 2026
- 29. June 2026
- Posted by: Die Redaktion
- Category: READING TIPS
The Reuters Institute Digital News Report is being published for the fifteenth time this year and is considered the most comprehensive international study on news consumption. Media users in 48 countries were surveyed about their trust in the news, their preferred channels, and their use of new technologies such as AI chatbots.
