Our reference books

How do you digitize corporate communication – and why is there no way around it? In this anthology, over 30 experts from practice and academia bring together what is important in the digital transformation of communication: from data-driven approaches, KPI reporting and data storytelling to AI and the technologies of tomorrow. A standard work for anyone who wants to think communication for the future.

Why is the digitalization of corporate communications an obligation and not an optional extra? More than 30 renowned industry experts and scientists provide fundamental insights, create market transparency and show concrete implementation strategies – from KPI reporting and data visualization to data storytelling, artificial intelligence, the most important tools and trends as well as data protection and media law. A sound introduction for anyone who wants to make communication fit for the future.

With Generative AI, the communications industry is facing one of its biggest transformations. Richard Tigges, Director Global Strategic Communications at Audi, shows how the introduction of GenAI in PR and marketing departments can really succeed – technologically, creatively and strategically. The focus is not on complete automation, but on the targeted interaction between man and machine: from the message library to prompt and format libraries to hyper-personalization. His answer is clear: the future of communication is hybrid.

In times of multiple crises, companies need to redefine their value – away from pure sales growth and towards sustainability, resilience and long-term value creation. This is precisely where Predictive Sustainability Intelligence (PSI) comes in: a forward-looking data analysis that uses AI and big data to identify environmental, social and economic developments at an early stage. Uwe Seebacher and Jörg Forthmann show how sustainability can be established in such a way that it demonstrably increases corporate value – a concrete playbook for practice in 2026.

In the course of the digital transformation, corporate communication is moving from a purely communicative function to a data-driven, AI- and predictive intelligence-supported management discipline. The first volume of this practical handbook describes precisely this change: leading experts from science and practice analyze the structural, technological and strategic foundations of modern communication – and show how communication is developing into a management function relevant to decision-making. For all those who want to make communication measurable, effective and sustainable.

How can corporate communication be transformed into a data-driven, AI- and predictive intelligence-based practice? The second volume of the practical handbook focuses on operational implementation: leading experts from science and practice describe implementation strategies, analyze stakeholder dynamics and share experiences from completed transformation projects. Use cases, methods and experimental approaches make it possible to derive effective next best actions – for anyone who wants to bring data, AI and systems to bear in a targeted manner.