Our reference books

Predictive intelligence, autonomous AI agents, and sustainable business models are fundamental to modern corporate success. Our curated selection of specialized books provides strategic and operational knowledge specifically tailored for today’sdecision-makers, managers, and executives: How do forward-thinking companies use their data strategically and in a truly proactive way? How do autonomous AI systems function in the practical reality of modern businesses? How can sustainability become a genuine success factor rather than just a burden? Each book combines solid foundational knowledge with proven, field-tested implementation strategies—ready to be applied directly in your company.

Key metrics lose their business significance, and shadow Excel systems emerge—communications teams are all too familiar with the problem of context erosion. This Essential shows how semantic models and knowledge graphs make data strategically actionable. With their “Semantic Control Architecture,” Patrik Götz and Dr. Reimer Stobbe combine traditional communications controlling with modern graph technology. The result: KPIs are assigned definitive meaning profiles and become governance-ready—the prerequisite for genuine AI implementation in communications management.

How do you digitize corporate communication – and why is there no way around it? In this anthology, over 30 experts from practice and academia bring together what is important in the digital transformation of communication: from data-driven approaches, KPI reporting and data storytelling to AI and the technologies of tomorrow. A standard work for anyone who wants to think communication for the future.

Why is the digitalization of corporate communications an obligation and not an optional extra? More than 30 renowned industry experts and scientists provide fundamental insights, create market transparency and show concrete implementation strategies – from KPI reporting and data visualization to data storytelling, artificial intelligence, the most important tools and trends as well as data protection and media law. A sound introduction for anyone who wants to make communication fit for the future.

With Generative AI, the communications industry is facing one of its biggest transformations. Richard Tigges, Director Global Strategic Communications at Audi, shows how the introduction of GenAI in PR and marketing departments can really succeed – technologically, creatively and strategically. The focus is not on complete automation, but on the targeted interaction between man and machine: from the message library to prompt and format libraries to hyper-personalization. His answer is clear: the future of communication is hybrid.

In the course of the digital transformation, corporate communication is moving from a purely communicative function to a data-driven, AI- and predictive intelligence-supported management discipline. The first volume of this practical handbook describes precisely this change: leading experts from science and practice analyze the structural, technological and strategic foundations of modern communication – and show how communication is developing into a management function relevant to decision-making. For all those who want to make communication measurable, effective and sustainable.

How can corporate communication be transformed into a data-driven, AI- and predictive intelligence-based practice? The second volume of the practical handbook focuses on operational implementation: leading experts from science and practice describe implementation strategies, analyze stakeholder dynamics and share experiences from completed transformation projects. Use cases, methods and experimental approaches make it possible to derive effective next best actions – for anyone who wants to bring data, AI and systems to bear in a targeted manner.