Astrum: Technology Reshaping Communicators?

Astrum: Technology Reshaping Communicators?

Astrum, India’s first science-based specialist reputation consultancy, has released a study combining secondary research and views from a diverse panel of Indian and global opinion leaders. The latter represent consulting firms, technology companies, law firms, media editorial offices, international academics, private equity investors, global executives, senior corporate communication executives and numerous industry experts. The study examines a new, enhanced framework for effective reputation management, reputation risk management in the “new age” and skills required to successfully leverage emerging technologies to protect the license to operate and maintain corporate reputation.

One result: the impact of technology on the communications industry is threefold. Firstly, the revolution in data assimilation is influencing deeper insights into audience behavior, and secondly, a transformation of content creation, distribution and consumption is taking place. And finally, it also influences investments in crisis preparation/risk mitigation to safeguard the company’s or brand’s reputation. Each area requires a holistic approach with the support of top management. The Executive Summary is available free of charge.