Communications managers have to master a wide variety of challenges every day – this is particularly true of the process of digital transformation. This creates a wealth of knowledge that we should use together to drive digitization forward in the best possible way. In our
you will therefore find an interview with a PR professional every month on current topics such as reputation management, KPIs, data storytelling, AI and much more.
These best practices are intended to help learn from the experiences of other organizations and thus improve their own operations. Positive insights provide orientation in one’s own transformation process and sometimes help to avoid mistakes. They also provide valuable tips and food for thought.
Since the founding of the WG, a number of discussions have already been held with communications managers from various industries – both with members and with external practitioners. You can find the interviews here:
30. October 2023
Jan Lukas Kleinschmidt heard about “GPT” for the first time in 2020 – without suspecting the significance this technology would have three years later. As a business information scientist and communicator, he connects tools, content and channels. He is currently responsible for global online communications at BASF Agricultural Solutions.
4. October 2023
Maike Molling has been Vice President Strategy & Employee Communications at E.ON Energie Deutschland, the sales subsidiary of E.ON SE, since November 2022. The communication scientist joined the company in 2019, previously working on the agency side as a consultant at LoeschHundLiepold Kommunikation. Maike Molling is massively building up the data competence of the IC at E.ON.
1. September 2023
Learn how Siemens optimized their PR strategy by using data in our best practice interview. We highlight the importance of a data lake, the strategic benefits of a data hub, and the practical application of data visualization. Siemens shows how they bring together data from multiple sources to create effective communication tools. We also discuss the importance of sound data governance for the future of data-driven enterprise communications. This information is relevant to anyone who wants to understand the value of data in corporate communications.
5. July 2023
Eckhard Klockhaus is founder and CEO of Imory. In an interview with Thomas Mickeleit, he introduces NewsroomGPT, Imory’s first Lighthouse project, and discusses the differences with ChatGPT.
7. June 2023
OKRs at Microsoft: Benjamin Lampe (EMEA Head of Communications) shares practical insights on how strategic communication with OKRs leads teams to success and makes goals measurable. He also explains CommTech’s role in OKR adoption.
3. May 2023
Stephan Zipperlen is Manager Audiovisual Communications & Formats at Covestro and has been an active member of the CommTech WG in the Technology cluster since 2022. Christof Schmid spoke with him about the current tools and trends around AI in video.
5. April 2023
Monica Campestrini has been Data Insights & Analytics Manager Digital Communications at Henkel since April 2022. In an interview with Thomas Mickeleit, she talks about the importance of data analytics for reputation management.
1. March 2023
Lea Waskowiak joined o2 Telefónica in December 2022 as Specialist Communication Strategy & Analytics. In her role, she is responsible for data analysis and communications controlling on the one hand, and data storytelling on the other.
1. February 2023
Nikola Gardeweg has been with Swiss Life for three and a half years and has been co-head of the Swiss Life newsroom since November 2022. Furthermore, in addition to the newsroom, she takes care of all communication topics concerning culture, HR and change projects and the CEO’s social media communication. Maren Lübbecke has been with Swiss Life for four and a half years. She has been co-chief of staff since last April. In addition to the CvD role, she has technical leadership in the social media team, which is also part of the core newsroom team.
7. December 2022
Johanna Bohlmann is the Senior Communications Manager responsible for (indicator-based) impact controlling of internal and executive communications at Vodafone Germany. Communications consulting for management and specialist departments, as well as the development of new formats, is thus increasingly controlled on the basis of data.
2. November 2022
Data-based communication is critically dependent on the skills of people who use digital data and tools in communication. The book project “Success Factor Commtech: The Digital Transformation of Communications” devotes a section to the question of which roles and skills are needed for this digital transformation – and how this will change or has already changed the reality of communications departments.
5. October 2022
Christina Rettig is head of Corporate Communications at SCHOTT in Mainz. In an interview with AG CommTech, she describes how her team approaches data-driven communications. She sees a key to this in the integration of communication and marketing. The questions were asked by Klaus Treichel, co-leader of WG1 in the CommTech WG.
7. September 2022
Annette Siragusano is Digital Mind and loves agile working. She has demonstrated this in a wide variety of positions. She started working according to Kanban with her communications team at comdirect bank AG back in 2014. In recent years, she served as Global Head of Content Strategy & Cross Channel Campaign Management at Engel & Völkers headquarters.
3. August 2022
The European Communication Monitor (ECM) 2022 has recently been presented and CommTech occupies a separate chapter in it. Ansgar Zerfaß, Professor of Strategic Communication at the University of Leipzig and head of the international ECM research group, takes a closer look at the topic in an interview with Thomas Mickeleit.
6. July 2022
The PR job market is a good seismograph for transformation trends in our professional fields. At the end of June, AG CommTech hosted two renowned headhunters for communicators in a live interview. Gabriele Kaminski and Christian Loecker are managing partners of GK Unternehmens-und Personalberatung from Mainz. CommTech members were able to tune in and participate in the discussion. Richard Tigges from Audi has summarized the most important questions and answers.
1. June 2022
Matthias Harenburg is Communication Performance Manager at Siemens Healthineers. Over the past two years, he – together with other colleagues – has developed a cross-channel, interdisciplinary and interactive key performance indicator system for the communications activities of the DAX40-listed medical technology group.
4. May 2022
Christina Rettig is head of communications at Schott and co-leader of CommTech Working Group 3 ‘Reporting& KPIs’. As a PhD student at Antwerp Business School / Universiteit Antwerpen, she is currently researching cyber-physical systems and the impact of CommTech on communication departments.
6. April 2022
Lea Waskowiak is a communications scientist and has been responsible for data analytics in the Media Relations & Corporate Channels department at Covestro since May 2021. She is also an external doctoral candidate at the Chair of Communication Management at the University of Leipzig.
2. March 2022
Christoph Hardt, head of communications at the German Insurance Association (GDV) until February 2021 and in the same role at the Archdiocese of Cologne until the end of January. Christoph Hardt is one of the pioneers of the newsroom par excellence.
2. February 2022
Michael Schmidtke is in charge of content flow management and the digital channels of Bosch’s corporate communications. In an interview with AG CommTech, he explains the role data plays in modern communications management and reveals why creativity and fun remain important success factors. The questions were asked by Klaus Treichel of AG CommTech.