At the end of the quarter, many communications departments produce a quarterly report that is sent to management to prove its importance. It is not uncommon for people to focus on tuning the report as a success story.
Datadriven comms needs a healthy error culture
At the end of the quarter, many communications departments produce a quarterly report that is sent to management to prove its importance. It is not uncommon for people to focus on tuning the report as a success story.
June 13, 2023
With the publication of our book “Success Factor CommTech: The Digital Transformation of Corporate Communications,” we have reached an important milestone in the work of the CommTech WG. With this book, the editors and authors hope to provide practical advice to help all those involved in the digitization of communication and who want to adapt to the disruptive effect of CommTech in their work along their path. We have only been able to experience how quickly digitization is progressing in the last few months “live and in color” with the introduction of ChatGPT – and this is by no means the end. In the CommTech WG, we have therefore made it our task to accompany these developments for communications practice and are continuously producing materials, further training opportunities and exchange platforms to promote successful change. We hope that this book will help to encourage all communicators on this path and provide them with the tools they need to successfully manage change.
The study on the use of artificial intelligence in journalism shows how digitalization is changing the way news is created and consumed.
An absolute must for anyone interested in digitalization and media use! The Digital News Report 2024 from the Reuters Institute once again offers exciting insights into global news usage.
ARD Research Service: Artificial intelligence in journalism
The study on the use of artificial intelligence in journalism shows how digitalization is changing the way news is created and consumed.
Reuters Institute: Digital News Report 2024
An absolute must for anyone interested in digitalization and media use! The Digital News Report 2024 from the Reuters Institute once again offers exciting insights into global news usage.
Webinar: How to create effective content efficiently and distribute it successfully
May 28 – 10:00 to 11:00 a.m.
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Stefan Moriße, Vice President External Communication & Media Relations at E.ON Deutschland,
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Thomas Mickeleit, formerly head of communications at Microsoft Germany and a pioneer in digital communications,
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Jörg Forthmann, Managing Director of the IMWF.”
CommTech Virtual Connect
06.06.2024 – 17:00 – 19:00 h
The members of the CommTech working group and all those interested in CommTech meet in the Metaverse to discuss the work of the CommTech working group and the latest CommTech trends in person. On the Rooom platform, we have created a summery island world where we can meet up with our avatars and talk to each other. We will open the platform from 16:30 so that you can create your own personal avatar and familiarize yourself with the island world.
What can you expect?
- Networking opportunities
- Balance sheet & outlook for 3 years AG CommTech
- Keynote speech by Prof. Dr. Ulrich Bihler: Reputation is a matter of the head – emotional boosters for a good reputation in the human brain
- Presentation of the 5 topic clusters of the AG CommTech
- Presentation of the CommTech Academy
- Individual exploration options on the platform
Who can take part?
CommTech members + all those interested in CommTech
Jetzt kostenfrei anmeldenCommTech Academy: Summer School & Excellence Forum
09. & July 10, 2024
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In the summer school of our new CommTech Academy, we are committed to further professionalizing our profession: We are on 09. and July 10 guest at the Audi Forum Ingolstadt and are looking forward to a comprehensive supporting program with you. An entertaining museum visit with a walk through more than a hundred years of automotive history, a virtual factory tour in the AudiStream with a live moderating video jockey, exciting keynote speeches and deep dives in numerous breakouts await you. Anyone wishing to experience the AI edition of the Excellence Forum on the following day in Ingolstadt at the same time can also secure an inexpensive combined ticket. Then you can also take part in the evening awards ceremony for the CommTech Champions 2024. The program in brief: |
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“Harnessing the power of benchmarking and best practices with AI – and systematically increasing communication success” was the topic of the CommTech webinar at the end of June. Richard Tigges, Director Global Strategic Communications at Audi, reported on AI-supported media monitoring, which reveals benchmarks on a daily basis.
Interview with Richard Tigges: “We use AI to measure the extent to which the media adopt our messages.”
“Harnessing the power of benchmarking and best practices with AI – and systematically increasing communication success” was the topic of the CommTech webinar at the end of June. Richard Tigges, Director Global Strategic Communications at Audi, reported on AI-supported media monitoring, which reveals benchmarks on a daily basis.