Automation is playing an increasingly important role in the world of corporate communication – at least when it comes to the wishes and expectations of those responsible for communication. A recent survey conducted by the Process Automation Initiative in the CommTech working group provides revealing insights into this trend.
Process automation in communication – still more of a wish than a reality at the moment
Automation is playing an increasingly important role in the world of corporate communication – at least when it comes to the wishes and expectations of those responsible for communication. A recent survey conducted by the Process Automation Initiative in the CommTech working group provides revealing insights into this trend.
June 13, 2023
With the publication of our book “Success Factor CommTech: The Digital Transformation of Corporate Communications,” we have reached an important milestone in the work of the CommTech WG. With this book, the editors and authors hope to provide practical advice to help all those involved in the digitization of communication and who want to adapt to the disruptive effect of CommTech in their work along their path. We have only been able to experience how quickly digitization is progressing in the last few months “live and in color” with the introduction of ChatGPT – and this is by no means the end. In the CommTech WG, we have therefore made it our task to accompany these developments for communications practice and are continuously producing materials, further training opportunities and exchange platforms to promote successful change. We hope that this book will help to encourage all communicators on this path and provide them with the tools they need to successfully manage change.
Digitalization is having a significant impact on internal communication, particularly as a result of the pandemic. Now artificial intelligence is moving into focus, with tools such as ChatGPT or Midjourney dominating discussions about opportunities and risks.
The PR and communications industry is undergoing rapid change, driven by social upheaval and the ongoing development of artificial intelligence.
RYZE: AI in internal communication
Digitalization is having a significant impact on internal communication, particularly as a result of the pandemic. Now artificial intelligence is moving into focus, with tools such as ChatGPT or Midjourney dominating discussions about opportunities and risks.
Mynewsdesk: PR & communication in Germany 2024
The PR and communications industry is undergoing rapid change, driven by social upheaval and the ongoing development of artificial intelligence.
Webinar: How to create effective content efficiently and distribute it successfully
23.04.2024 – 10:00 to 11:00 a.m.
Some communicators are already talking about a content tsunami caused by AI-generated texts, photos and films. Should we respond by producing more, more, more content? Or should we look at what makes our content successful and how we can really reach our target groups effectively with this content? We have all the data and analyses we need to increase the efficiency of our work – and thus surf the content wave. We will show you how to do this in the free webinar “How to create effective content and distribute it successfully” on May 28 from 10:00 to 11:00 am. Included are:
- Stefan Moriße, Vice President External Communication & Media Relations at E.ON Deutschland,
- Thomas Mickeleit, formerly head of communications at Microsoft Germany and a pioneer in digital communications,
- Jörg Forthmann, Managing Director of IMWF.
CommTech Virtual Connect
06.06.2024 – 17:00
Connect – the keyword for the CommTech working group: driving forward the digitalization of communication together, exchanging best practices, developing new ideas. Up to now, we have worked together in topic clusters, initiatives and interest groups, but now we – now over 480 members – want to meet as a whole working group. Not possible? You can! We are using the digital world for this and look forward to seeing and talking to you all at our first CommTech Virtual Connect on June 6, 2024 at 5:00 pm. Please make a note of the date. Further details will follow shortly.
CommTech Academy: Summer School & Excellence Forum
09. & July 10, 2024
|
In the summer school of our new CommTech Academy, we are committed to further professionalizing our profession: We are on 09. and July 10 guest at the Audi Forum Ingolstadt and are looking forward to a comprehensive supporting program with you. An entertaining museum visit with a walk through more than a hundred years of automotive history, a virtual factory tour in the AudiStream with a live moderating video jockey, exciting keynote speeches and deep dives in numerous breakouts await you. Anyone wishing to experience the AI edition of the Excellence Forum on the following day in Ingolstadt at the same time can also secure an inexpensive combined ticket. Then you can also take part in the evening awards ceremony for the CommTech Champions 2024. The program in brief: |
|
Martin Reimund is Head of Strategic Theme Management at Union Investment. In an interview with AG CommTech, he talks about how AI is changing topic and reputation management and how the two areas are connected.
Interview with Martin Reimund:Workshop report – How AI is changing topic and reputation management
Martin Reimund is Head of Strategic Theme Management at Union Investment. In an interview with AG CommTech, he talks about how AI is changing topic and reputation management and how the two areas are connected.