Blog article

Process automation in communication – still more of a wish than a reality at the moment

Automation is playing an increasingly important role in the world of corporate communication – at least when it comes to the wishes and expectations of those responsible for communication. A recent survey conducted by the Process Automation Initiative in the CommTech working group provides revealing insights into this trend.

Process automation in communication – still more of a wish than a reality at the moment

Automation is playing an increasingly important role in the world of corporate communication – at least when it comes to the wishes and expectations of those responsible for communication. A recent survey conducted by the Process Automation Initiative in the CommTech working group provides revealing insights into this trend.

Success Factor CommTech: The Digital Transformation of Corporate Communications

June 13, 2023

With the publication of our book “Success Factor CommTech: The Digital Transformation of Corporate Communications,” we have reached an important milestone in the work of the CommTech WG. With this book, the editors and authors hope to provide practical advice to help all those involved in the digitization of communication and who want to adapt to the disruptive effect of CommTech in their work along their path. We have only been able to experience how quickly digitization is progressing in the last few months “live and in color” with the introduction of ChatGPT – and this is by no means the end. In the CommTech WG, we have therefore made it our task to accompany these developments for communications practice and are continuously producing materials, further training opportunities and exchange platforms to promote successful change. We hope that this book will help to encourage all communicators on this path and provide them with the tools they need to successfully manage change.

Reading tips

RYZE: AI in internal communication

Digitalization is having a significant impact on internal communication, particularly as a result of the pandemic. Now artificial intelligence is moving into focus, with tools such as ChatGPT or Midjourney dominating discussions about opportunities and risks.

Mynewsdesk: PR & communication in Germany 2024

The PR and communications industry is undergoing rapid change, driven by social upheaval and the ongoing development of artificial intelligence.

RYZE: AI in internal communication

Digitalization is having a significant impact on internal communication, particularly as a result of the pandemic. Now artificial intelligence is moving into focus, with tools such as ChatGPT or Midjourney dominating discussions about opportunities and risks.

Mynewsdesk: PR & communication in Germany 2024

The PR and communications industry is undergoing rapid change, driven by social upheaval and the ongoing development of artificial intelligence.

Dates

Webinar: How AI is used in communication - examples and best practices

23.04.2024 – 10:00 to 11:00 a.m.

75 percent of communicators see AI as an opportunity for their work. One driver for this optimism is ChatGPT & Co. They enable quick access to generative AI – and quick success. But now it’s all about integrating AI into communication work processes and unlocking the full potential of this technology. This is a real challenge for many communications departments. That’s why we want to show examples of AI use and best practices in a webinar hosted by AG CommTech on April 23 from 10:00 to 11:00 a.m. Included are:

  • Dr. Michael Schmidtke, Vice President Content Flow & Digital Channels at Robert Bosch,
  • Thomas Mickeleit, formerly head of communications at Microsoft Germany and a pioneer in digital communications,
  • Jörg Forthmann, Managing Director of IMWF.
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CommTech Virtual Connect

06.06.2024 – 17:00

Connect – the keyword for the CommTech working group: driving forward the digitalization of communication together, exchanging best practices, developing new ideas. Up to now, we have worked together in topic clusters, initiatives and interest groups, but now we – now over 480 members – want to meet as a whole working group. Not possible? You can! We are using the digital world for this and look forward to seeing and talking to you all at our first CommTech Virtual Connect on June 6, 2024 at 5:00 pm. Please make a note of the date. Further details will follow shortly.

CommTech Academy: Summer School & Excellence Forum

09. & July 10, 2024

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Conveyor

Best Practices

Interview with Martin Reimund:Workshop report – How AI is changing topic and reputation management

Martin Reimund is Head of Strategic Theme Management at Union Investment. In an interview with AG CommTech, he talks about how AI is changing topic and reputation management and how the two areas are connected.

Interview with Martin Reimund:Workshop report – How AI is changing topic and reputation management

Martin Reimund is Head of Strategic Theme Management at Union Investment. In an interview with AG CommTech, he talks about how AI is changing topic and reputation management and how the two areas are connected.

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