Blog article

How can a stakeholder journey be set up in a meaningful way?

The stakeholder journey describes how the complex relationship between a company and its stakeholders can develop – if communication measures are planned skillfully in the digital space.

How can a stakeholder journey be set up in a meaningful way?

The stakeholder journey describes how the complex relationship between a company and its stakeholders can develop – if communication measures are planned skillfully in the digital space.

Success Factor CommTech: The Digital Transformation of Corporate Communications

June 13, 2023

With the publication of our book “Success Factor CommTech: The Digital Transformation of Corporate Communications,” we have reached an important milestone in the work of the CommTech WG. With this book, the editors and authors hope to provide practical advice to help all those involved in the digitization of communication and who want to adapt to the disruptive effect of CommTech in their work along their path. We have only been able to experience how quickly digitization is progressing in the last few months “live and in color” with the introduction of ChatGPT – and this is by no means the end. In the CommTech WG, we have therefore made it our task to accompany these developments for communications practice and are continuously producing materials, further training opportunities and exchange platforms to promote successful change. We hope that this book will help to encourage all communicators on this path and provide them with the tools they need to successfully manage change.

Reading tips

Purposeful Relations: Global CommTech Report 2024

Published at the ICOO Global Summit in Istanbul, the Global CommTech Report 2024 provides important insights into how AI is developing in the PR sector – and what still needs to be done.

FUTURE PROOF Communication by FGS Globas: How to use AI to future-proof communication?

At a time when artificial intelligence is becoming the next big revolution in corporate communications, the white paper offers in-depth insights and practical strategies to prepare communications departments for the future.

Purposeful Relations: Global CommTech Report 2024

Published at the ICOO Global Summit in Istanbul, the Global CommTech Report 2024 provides important insights into how AI is developing in the PR sector – and what still needs to be done.

FUTURE PROOF Communication by FGS Globas: How to use AI to future-proof communication?

At a time when artificial intelligence is becoming the next big revolution in corporate communications, the white paper offers in-depth insights and practical strategies to prepare communications departments for the future.

Dates

Webinar: How to create effective content efficiently and distribute it successfully

May 28 – 10:00 to 11:00 a.m.

Some communicators are already talking about a content tsunami caused by AI-generated texts, photos and films. Should we respond by producing more, more, more content? Or should we look at what makes our content successful and how we can really reach our target groups effectively with this content? We have all the data and analyses we need to increase the efficiency of our work – and thus surf the content wave. We will show you how to do this in the free webinar “How to create effective content and distribute it successfully” on May 28 from 10:00 to 11:00 am. Included are:
  • Stefan Moriße, Vice President External Communication & Media Relations at E.ON Deutschland,
  • Thomas Mickeleit, formerly head of communications at Microsoft Germany and a pioneer in digital communications,
  • Jörg Forthmann, Managing Director of the IMWF.”
Read More

CommTech Virtual Connect

06.06.2024 – 17:00 – 19:00 h

The members of the CommTech working group and all those interested in CommTech meet in the Metaverse to discuss the work of the CommTech working group and the latest CommTech trends in person. On the Rooom platform, we have created a summery island world where we can meet up with our avatars and talk to each other. We will open the platform from 16:30 so that you can create your own personal avatar and familiarize yourself with the island world.

What can you expect?

  • Networking opportunities
  • Balance sheet & outlook for 3 years AG CommTech
  • Keynote speech by Prof. Dr. Ulrich Bihler: Reputation is a matter of the head – emotional boosters for a good reputation in the human brain
  • Presentation of the 5 topic clusters of the AG CommTech
  • Presentation of the CommTech Academy
  • Individual exploration options on the platform

Who can take part?

CommTech members + all those interested in CommTech

Jetzt kostenfrei anmelden

CommTech Academy: Summer School & Excellence Forum

09. & July 10, 2024

Jetzt anmelden

Conveyor

Best Practices

Bridging the gap: leading corporate communications and IT to success together

Two areas, one common goal. What actually sounds simple is often much more complex in reality. But are there solutions for successfully bringing the two worlds together?

Bridging the gap: leading corporate communications and IT to success together

Two areas, one common goal. What actually sounds simple is often much more complex in reality. But are there solutions for successfully bringing the two worlds together?

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