Generative AI often produces plausible but generic text. Raoul Schneider (BASF) explains why AI agents need a robust database as a foundation for communication.
AI Agents in Communication: The Database Is Key
Generative AI often produces plausible but generic text. Raoul Schneider (BASF) explains why AI agents need a robust database as a foundation for communication.
August 9, 2025
This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies’ success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.
June 13, 2023
With the publication of our book “Success Factor CommTech: The Digital Transformation of Corporate Communications,” we have reached an important milestone in the work of the CommTech WG. With this book, the editors and authors hope to provide practical advice to help all those involved in the digitization of communication and who want to adapt to the disruptive effect of CommTech in their work along their path. We have only been able to experience how quickly digitization is progressing in the last few months “live and in color” with the introduction of ChatGPT – and this is by no means the end. In the CommTech WG, we have therefore made it our task to accompany these developments for communications practice and are continuously producing materials, further training opportunities and exchange platforms to promote successful change. We hope that this book will help to encourage all communicators on this path and provide them with the tools they need to successfully manage change.
89 percent of organizations involve AI agents in decision-making, but only 17.5 percent have an optimized data foundation. The report by SAS and IDC explains why trust is becoming a key factor for success.
For 80 percent of communications professionals, transformation is a constant reality. The Communications Heatmap 2026 shows why trust is now becoming a central priority.
Data and AI Impact Report 2026: Why Trust Is Key to the Success of AI
89 percent of organizations involve AI agents in decision-making, but only 17.5 percent have an optimized data foundation. The report by SAS and IDC explains why trust is becoming a key factor for success.
Communications Heatmap 2026: How Communication in a State of Constant Change Builds Trust
For 80 percent of communications professionals, transformation is a constant reality. The Communications Heatmap 2026 shows why trust is now becoming a central priority.
Webinar: With GAIO, You Don't Just Create Effects—You Make a Real Impact. How Companies Systematically Build Their LLM Reputation
November 3, 2026, 10:00 a.m. to 11:00 a.m.
Most communications departments are currently focusing on GAIO so that “our company appears in the LLM’s responses.” That’s certainly a first step in the right direction—but is it enough? No. The key question is how LLMs shape the perception of companies, brands, or institutions—in other words, what the LLM reputation is like. If the LLM reputation for products and services is good, revenue will increase. If the LLM reputation as an employer is good, the chances of attracting applications from high-caliber candidates increase. If the LLM reputation for sustainability is good, it improves social acceptance. But how do communications departments strategically build this LLM reputation, and how do they measure it? We’ll answer these questions in a free webinar hosted by AG CommTech on November 3 from 10:00 a.m. to 11:00 a.m. Speakers include:
- Edzard Bennmann, Head of Corporate Communications for the SIGNAL IDUNA Group,
- Thomas Mickeleit, formerly head of communications at Microsoft Germany and a pioneer in digital communications,
- Jörg Forthmann, Managing Director of PER Group.
Webinar: How Communication Creates Impact—Not Just Effects
November 19, 2026, 10:00 a.m. to 11:00 a.m.
EnBW’s communications department has developed an impact measurement system that allows it to measure and demonstrate the impact of its work—and the factors driving it. This enables the EnBW team to manage and optimize its work based on clear data. On top of that, they can demonstrate their successes much more effectively. Using this best practice as an example, we’ll show you in the free AG CommTech webinar how communications departments can establish a professional impact measurement system. The good news is: It sounds harder than it actually is! The webinar will take place on November 19 from 10:00 a.m. to 11:00 a.m. Speakers include:
- Uwe Fritz, Head of Reputation, Data & Owned Platforms at EnBW,
- Thomas Mickeleit, formerly head of communications at Microsoft Germany and a pioneer in digital communications,
- Jörg Forthmann, Managing Director of the PER Group.
“AI Can’t Solve the Crisis”: Christian Albrecht on Crisis Communication with AI
Christian Albrecht, Head of Communications at Nuremberg Airport, explains how AI detects crises earlier, organizes situational reports, and speeds up messaging—and where humans must retain the final say.