The input is usually underestimated when measuring impact or controlling communication. It is clearly defined in the DPRG/ICV impact levels: external costs and internal expenses. Formally, controllers want to compare the input with the outflow. And communicators also use ROI to determine the return on their activities – both overall and for individual activities. But ROI is of course only possible if the investment is also determined. How can this be measured?
What about the input, the costs of communication? How can we measure that?
The input is usually underestimated when measuring impact or controlling communication. It is clearly defined in the DPRG/ICV impact levels: external costs and internal expenses. Formally, controllers want to compare the input with the outflow. And communicators also use ROI to determine the return on their activities – both overall and for individual activities. But ROI is of course only possible if the investment is also determined. How can this be measured?
June 13, 2023
With the publication of our book “Success Factor CommTech: The Digital Transformation of Corporate Communications,” we have reached an important milestone in the work of the CommTech WG. With this book, the editors and authors hope to provide practical advice to help all those involved in the digitization of communication and who want to adapt to the disruptive effect of CommTech in their work along their path. We have only been able to experience how quickly digitization is progressing in the last few months “live and in color” with the introduction of ChatGPT – and this is by no means the end. In the CommTech WG, we have therefore made it our task to accompany these developments for communications practice and are continuously producing materials, further training opportunities and exchange platforms to promote successful change. We hope that this book will help to encourage all communicators on this path and provide them with the tools they need to successfully manage change.
The Academic Society for Management & Communication has created a new format that combines research and practice in an inspiring way. The “Collection No. 1” offers you a comprehensive insight into the most important developments in corporate communication.
The Academic Society for Management & Communication has created a new format that combines research and practice in an inspiring way. The “Collection No. 1” offers you a comprehensive insight into the most important developments in corporate communications.
USC Annenberg: Public Relations Relevance Report 2025
The Academic Society for Management & Communication has created a new format that combines research and practice in an inspiring way. The “Collection No. 1” offers you a comprehensive insight into the most important developments in corporate communication.
THE ACADEMIC SOCIETY FOR MANAGEMENT & COMMUNICATION: Corporate Communication – Research meets Practice
The Academic Society for Management & Communication has created a new format that combines research and practice in an inspiring way. The “Collection No. 1” offers you a comprehensive insight into the most important developments in corporate communications.
Webinar: How to create effective content efficiently and distribute it successfully
May 28 – 10:00 to 11:00 a.m.
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Stefan Moriße, Vice President External Communication & Media Relations at E.ON Deutschland,
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Thomas Mickeleit, formerly head of communications at Microsoft Germany and a pioneer in digital communications,
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Jörg Forthmann, Managing Director of the IMWF.”
CommTech Virtual Connect
06.06.2024 – 17:00 – 19:00 h
The members of the CommTech working group and all those interested in CommTech meet in the Metaverse to discuss the work of the CommTech working group and the latest CommTech trends in person. On the Rooom platform, we have created a summery island world where we can meet up with our avatars and talk to each other. We will open the platform from 16:30 so that you can create your own personal avatar and familiarize yourself with the island world.
What can you expect?
- Networking opportunities
- Balance sheet & outlook for 3 years AG CommTech
- Keynote speech by Prof. Dr. Ulrich Bihler: Reputation is a matter of the head – emotional boosters for a good reputation in the human brain
- Presentation of the 5 topic clusters of the AG CommTech
- Presentation of the CommTech Academy
- Individual exploration options on the platform
Who can take part?
CommTech members + all those interested in CommTech
Jetzt kostenfrei anmeldenCommTech Academy: Summer School & Excellence Forum
09. & July 10, 2024
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In the summer school of our new CommTech Academy, we are committed to further professionalizing our profession: We are on 09. and July 10 guest at the Audi Forum Ingolstadt and are looking forward to a comprehensive supporting program with you. An entertaining museum visit with a walk through more than a hundred years of automotive history, a virtual factory tour in the AudiStream with a live moderating video jockey, exciting keynote speeches and deep dives in numerous breakouts await you. Anyone wishing to experience the AI edition of the Excellence Forum on the following day in Ingolstadt at the same time can also secure an inexpensive combined ticket. Then you can also take part in the evening awards ceremony for the CommTech Champions 2024. The program in brief: |
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Into the future with the right skills: skills framework in Covestro communications
In order to meet the requirements of a changing communications landscape, the communications department of the Leverkusen-based chemical company Covestro has developed a comprehensive skills framework and further development program.