Complete communication controlling with impact measurement is like a 5000-piece jigsaw puzzle: it looks great on the packaging, but is difficult to complete in one go. It takes patience and method – and sometimes help.
Impact measurement is like a giant puzzle
Complete communication controlling with impact measurement is like a 5000-piece jigsaw puzzle: it looks great on the packaging, but is difficult to complete in one go. It takes patience and method – and sometimes help.
June 13, 2023
With the publication of our book “Success Factor CommTech: The Digital Transformation of Corporate Communications,” we have reached an important milestone in the work of the CommTech WG. With this book, the editors and authors hope to provide practical advice to help all those involved in the digitization of communication and who want to adapt to the disruptive effect of CommTech in their work along their path. We have only been able to experience how quickly digitization is progressing in the last few months “live and in color” with the introduction of ChatGPT – and this is by no means the end. In the CommTech WG, we have therefore made it our task to accompany these developments for communications practice and are continuously producing materials, further training opportunities and exchange platforms to promote successful change. We hope that this book will help to encourage all communicators on this path and provide them with the tools they need to successfully manage change.
FTSG’s latest Tech Trends Report analyzes the development of technological trends and describes an increasing convergence in which AI, sensor technology and biotechnology are merging to form so-called Living Intelligence systems. These systems are able to perceive their environment, learn, adapt and develop independently.
The D21 Digital Index 2024/25 provides a differentiated picture of AI usage in Germany and key findings for communication managers. 25% of the population already use applications such as ChatGPT, while the figure for Generation Z is 68%.
FTSG: 2025 TECH TRENDS REPORT
FTSG’s latest Tech Trends Report analyzes the development of technological trends and describes an increasing convergence in which AI, sensor technology and biotechnology are merging to form so-called Living Intelligence systems. These systems are able to perceive their environment, learn, adapt and develop independently.
D21- Digital Index 2024/25
The D21 Digital Index 2024/25 provides a differentiated picture of AI usage in Germany and key findings for communication managers. 25% of the population already use applications such as ChatGPT, while the figure for Generation Z is 68%.
Webinar: How artificial intelligence is democratizing media analysis
April 24, 2025, 10:00-11:00 a.m.
Gone are the days when communications departments could only prove their success with quantity figures: so many clippings, so much reach, so many likes. This is media analysis from the Stone Age, because these analyses say nothing about WHAT is being talked about and what the tone of the reporting is like. In the past, only large corporations could afford these analyses, as the publications had to be coded by hand. Today, AI takes over this task, making professional media analysis possible for small budgets. We will show how communicators can use AI in media analysis in a free webinar by AG CommTech on April 24 from 10:00 to 11:00. Included are:
- Tim Kreitlow, Head of Corporate Newsroom at TÜV NORD GROUP,
- Thomas Mickeleit, formerly head of communications at Microsoft Germany and a pioneer in digital communications,
- Jörg Forthmann, Managing Director of IMWF.
Webinar: How do I measure impact using the example of communicating corporate history?
May 8, 2025, 4:00-5:00 p.m.
Prof. Dr. Felix Krebber and Dr. Reimer Stobbe briefly present the content of their new book in the webinar: Communicating Corporate History: Differentiating Brands – Strengthening Identity – Demonstrating Responsibility – Measuring Success | SpringerLink
The focus here is on measuring and demonstrating the impact on a company’s objectives.
But can this be put into practice? Lena Wouters (Head of Brand & Communications Strategy) and Moritz Strobel (Manager Employer & History Communications) from the Körber technology group talk about this. Moritz Strobel is also a member of the management team of the DPRG History Communication working group.
Jetzt anmeldenCommTech Academy Summer School 2025
July 09, 2025 at the Otto Group in Hamburg
The digital transformation poses new challenges for corporate communications – and the CommTech Academy Summer School provides the answers! Organized by AG CommTech and the CommTech Academy, the event brings together digital-savvy communicators to explore the latest developments in the fields of artificial intelligence, automation, value creation and stakeholder interaction. In addition to impulses from best practices, you can expect 15 interactive breakout sessions and plenty of space for personal exchange.
Jetzt Early-Bird-Tickets sichernCommTech Summit 2025
November 26, 2025 at SCHOTT in Mainz
The CommTech Summit 2025 is the platform for all those who actively shape digital corporate communication. Leading experts share their experiences, discuss current developments and show how new technologies make communication more efficient and effective.
What opportunities do AI and automation offer? How can the value of communication be proven even better? And which digital tools make day-to-day work easier? Look forward to practical insights, inspiring presentations and valuable contacts.
Make a note now – be there!
Rückblick CommTech Summit 2024
Workshop report Interview with Claudia Gabler CCO at the AQPS Institute
The Academic Institute for Qualified Methods and Professional Structures (AQPS) is one of the leading international institutes in the field of methodological and structural sciences. Its clients include companies such as Allianz, BASF, Bayer Leverkusen, Commerzbank, Deloitte, Hilton International, Lufthansa Cargo and TBI Industries, as well as political institutions such as the Austrian Federal Economic Chamber and the European Union.