It is an honorable concern of the DRPR to provide PR professionals with binding rules for dealing with AI. And he is not alone in this. Many national governments, the EU and international organizations are discussing or already regulating how artificial intelligence should be put on a leash.
In search of the right approach to AI: The German Council for Public Relations (DRPR) adopts guidelines
It is an honorable concern of the DRPR to provide PR professionals with binding rules for dealing with AI. And he is not alone in this. Many national governments, the EU and international organizations are discussing or already regulating how artificial intelligence should be put on a leash.
June 13, 2023
With the publication of our book “Success Factor CommTech: The Digital Transformation of Corporate Communications,” we have reached an important milestone in the work of the CommTech WG. With this book, the editors and authors hope to provide practical advice to help all those involved in the digitization of communication and who want to adapt to the disruptive effect of CommTech in their work along their path. We have only been able to experience how quickly digitization is progressing in the last few months “live and in color” with the introduction of ChatGPT – and this is by no means the end. In the CommTech WG, we have therefore made it our task to accompany these developments for communications practice and are continuously producing materials, further training opportunities and exchange platforms to promote successful change. We hope that this book will help to encourage all communicators on this path and provide them with the tools they need to successfully manage change.
In the online study by ARD and ZDF, 2,000 people were surveyed between March 5 and April 9, 2023. The methodology comprised a random sample according to ADM principles, consisting of a telephone sample (60%) and an online sample (40%).
The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year. The 2024 report contains almost 40 contributions from leading representatives of the PR industry as well as academics and students at USC.
ARD/ZDF: Online study 2023
In the online study by ARD and ZDF, 2,000 people were surveyed between March 5 and April 9, 2023. The methodology comprised a random sample according to ADM principles, consisting of a telephone sample (60%) and an online sample (40%).
USC Annenberg: The Relevance Report 2024
The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year. The 2024 report contains almost 40 contributions from leading representatives of the PR industry as well as academics and students at USC.
Study presentation: The CommTech Index Report - The guide to digitalization in corporate communications
December 12 – 10:00 to 11:00 a.m.
The digitalization of stakeholder communication and communication infrastructure is a key topic in the communications industry. After the “Global CommTech Report” 2023 provided initial insights into the tools used by communications departments, we are going one step further with the CommTech Index Report.
In our exclusive webinar on 12 December from 10:00 to 11:00 a.m., we will present the CommTech Index Report – a comprehensive analysis that shows the current state of digitalization in corporate communications in Germany. Discover how far the industry has come on the path to digitalization and which trends and technologies will shape the future. Included are:
- Alexandra Groß, CEO at Fink & Fuchs and President of GPRA,
- Jörg Forthmann, Managing Director of the IMWF and co-founder of AG CommTech,
- Maurice Stöver, Sales Manager at Caliber,
- Thomas Mickeleit, founder of AG CommTech.”
Webinar: Hype or megatrend - how big is the impact of AI on communication really?
December 14 – 10:00 to 11:00 a.m.
- Andreas Rossbach, Team Lead Corporate Communications Europe & Israel at Acronis,
- Prof. Lothar Rolke, known for his work at the University of Applied Science Mainz, and
- Jörg Forthmann, Managing Director of the IMWF
Prof. Dr. Ulrich Bihler is Honorary Professor of Communication Science at the University of Hohenheim and Strategy Advisor/Data Analyst in the Communications Corporate Content House at Audi Communications. He is also a freelance member of the practice advisory board of the Austrian Society for Communication and Reputation.
Interview with Prof. Dr. Ulrich Bihler – AI in media analysis
Prof. Dr. Ulrich Bihler is Honorary Professor of Communication Science at the University of Hohenheim and Strategy Advisor/Data Analyst in the Communications Corporate Content House at Audi Communications. He is also a freelance member of the practice advisory board of the Austrian Society for Communication and Reputation.