Die digitale Transformation der Unternehmenskommunikation.
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Careers in times of transformation
- 5. February 2024
- Posted by: Die Redaktion
- Category: NEWS
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Change has always existed – and so have those who communicate it. However, digitalization is primarily changing communication itself. Job profiles are changing, priorities are shifting.
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Astrum: Technology Reshaping Communicators?
- 3. January 2024
- Posted by: Die Redaktion
- Category: READING TIPS
Astrum, India’s first science-based specialist reputation consultancy, has released a study combining secondary research and views from a diverse panel of Indian and global opinion leaders.
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Cision: 2023 AI Media Landscape Report
- 3. January 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The 2023 AI Media Landscape Report aims to provide an understanding of how traditional media treat the topic of AI, how social media users think and talk about AI and what this says about public perception.
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EU AI Act: between overregulation and risk minimization
- 27. December 2023
- Posted by: Die Redaktion
- Category: NEWS
The use of AI in communication and marketing offers many opportunities, but also risks. What the political agreement on the AI Act means and what communicators should think about – this is what AG CommTech member Andreas Rossbach has been thinking about.
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With AI, we are not at the peak of a hype, but only at the beginning of a development
- 27. December 2023
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Interview with Reinhard Karger, spokesperson for the German Research Center for Artificial Intelligence (DFKI)
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ARD/ZDF: Online study 2023
- 1. December 2023
- Posted by: Die Redaktion
- Category: READING TIPS
In the online study by ARD and ZDF, 2,000 people were surveyed between March 5 and April 9, 2023. The methodology comprised a random sample according to ADM principles, consisting of a telephone sample (60%) and an online sample (40%).
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USC Annenberg: The Relevance Report 2024
- 1. December 2023
- Posted by: Die Redaktion
- Category: READING TIPS
The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year. The 2024 report contains almost 40 contributions from leading representatives of the PR industry as well as academics and students at USC.
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Interview with Prof. Dr. Ulrich Bihler – AI in media analysis
- 1. December 2023
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Prof. Dr. Ulrich Bihler is Honorary Professor of Communication Science at the University of Hohenheim and Strategy Advisor/Data Analyst in the Communications Corporate Content House at Audi Communications. He is also a freelance member of the practice advisory board of the Austrian Society for Communication and Reputation.
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Recommended for imitation: A workshop example for AI introduction
- 2. November 2023
- Posted by: Die Redaktion
- Category: NEWS
Artificial intelligence (AI) brings us communicators impressive technical possibilities, but at the center of this profound change is the human being. This raises organizational questions above all: Who in the team has what attitude and previous experience with AI, what image do we have of our future collaboration, and how do we want to approach the topic?
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Interview with Jan Lukas Kleinschmidt: Prompting is king – How GenAI influences corporate communications
- 30. October 2023
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Jan Lukas Kleinschmidt heard about “GPT” for the first time in 2020 – without suspecting the significance this technology would have three years later. As a business information scientist and communicator, he connects tools, content and channels. He is currently responsible for global online communications at BASF Agricultural Solutions.
