Die Redaktion

Although the study was published as early as September 2021, it has so far attracted little attention in Germany. First, 10 drivers of comms change are identified and backed up with a “playbook” of what communicators* can do to respond. This makes the study valuable because it also helps translate the findings into practice.

Those faced with the task of procuring a newsroom planning tool easily get lost. This is due to the large number of different tools, their different focal points in the value chain and thus a broad feature set. You can only be really sure once the tool has been put through its paces in an intensive test in an operational system (not a test environment). Usability as well as performance factors play a major role. For time reasons alone, a good pre-selection is important.