Die digitale Transformation der Unternehmenskommunikation.
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Workshop report – Stakeholder Journey at DIN and Schaeffler
- 5. August 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
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Antonia Benz is Digital Analytics Manager at Schaeffler and is responsible for processing and analyzing social media data. In her work, she examines digital campaigns and derives measures for optimization.
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ARD Research Service: Artificial intelligence in journalism
- 1. July 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The study on the use of artificial intelligence in journalism shows how digitalization is changing the way news is created and consumed.
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Reuters Institute: Digital News Report 2024
- 1. July 2024
- Posted by: Die Redaktion
- Category: READING TIPS
An absolute must for anyone interested in digitalization and media use! The Digital News Report 2024 from the Reuters Institute once again offers exciting insights into global news usage.
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Interview with Richard Tigges: “We use AI to measure the extent to which the media adopt our messages.”
- 1. July 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
“Harnessing the power of benchmarking and best practices with AI – and systematically increasing communication success” was the topic of the CommTech webinar at the end of June. Richard Tigges, Director Global Strategic Communications at Audi, reported on AI-supported media monitoring, which reveals benchmarks on a daily basis.
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Interview with Stefan Moriße: What makes content successful? More success with data
- 30. May 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Stefan Moriße has been Vice President External Communications & Media Relations at E.ON Deutschland since November 2022. Prior to that, he had already worked in various communications roles within the E.ON Group since 2011.
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Page: Beyond Communication
- 30. May 2024
- Posted by: Die Redaktion
- Category: READING TIPS
Technological transformations, social changes and rising stakeholder expectations mean that the role of the Chief Communication Officer is expanding and transforming. The report examines the dynamics that shape today’s corporate communications.
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Mircosoft & LinkedIn: 2024 Work Trend Index Annual Report
- 30. May 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The Work Trend Index was conducted among 31,000 full-time or self-employed knowledge workers in 31 markets between February 15 and March 28, 2024. This shows that the use of generative AI has almost doubled in the last six months, with 75% of respondents using it.
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HAI: Artificial Intelligence Index Report 2024
- 6. May 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The annual AI Index is recognized worldwide as one of the most credible and authoritative sources of data and insights on artificial intelligence. This year’s seventh edition focuses on key trends such as technical advances in AI, public perception of the technology and the geopolitical dynamics surrounding its development.
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Dr. Reimer Stobbe: Measuring the success of corporate communications
- 6. May 2024
- Posted by: Die Redaktion
- Category: NEWS
Proving the success and impact of corporate communications is a challenge that requires expertise. The prerequisite is timely planning with targets and measuring where it makes sense – with suitable metrics.
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Interview with Dr. Michael Schmidtke: AI allows us to understand dialog better and conduct it more intensively
- 6. May 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
An insight into Bosch’s pioneering work in the field of artificial intelligence. The following interview was conducted independently by the YessPress ComTool with its new ChatGPT interface.
