zahw: Communication in the digital transformation – Trend study Switzerland 2024

zahw: Communication in the digital transformation – Trend study Switzerland 2024

At a time when the digital transformation is progressing inexorably, the question arises as to how corporate communication can be effectively adapted to these changes. The new study “Communication in the digital transformation 2024” provides exciting insights. Based on a survey of 115 communication managers and 15 experts from German-speaking Switzerland, the study shows how generative artificial intelligence (AI) – above all ChatGPT – is already being used in a variety of ways in corporate communication, particularly in text production.

The study also offers valuable guidance for the future development of corporate communication with an updated “Agenda for communication in the digital transformation”. In addition, a new agenda was developed specifically for the use of generative AI, which provides communication managers with clear guidelines for the optimal use of this technology.

This study is a must-read for anyone who wants to actively shape the digital transformation in communication. It not only shows the current status, but also offers practical recommendations on how to successfully master the challenges of digital transformation. Click here for the Study.