Die Redaktion

The Digital Report is something like the bible of the digital world and provides a precise look at the development of Internet, social, e-commerce usage. The 2022 edition has just been published. For communications managers, it is an almost indispensable tool for determining the relevance of digital channels and identifying trends. The 2022 Report is a comprehensive set of numbers.

The Corona pandemic has accelerated or amplified changes in many sectors of society. This creates new opportunities, but also dangers for corporate communications. But which topics are really important?

Although the study was published as early as September 2021, it has so far attracted little attention in Germany. First, 10 drivers of comms change are identified and backed up with a “playbook” of what communicators* can do to respond. This makes the study valuable because it also helps translate the findings into practice.

Those faced with the task of procuring a newsroom planning tool easily get lost. This is due to the large number of different tools, their different focal points in the value chain and thus a broad feature set. You can only be really sure once the tool has been put through its paces in an intensive test in an operational system (not a test environment). Usability as well as performance factors play a major role. For time reasons alone, a good pre-selection is important.