Die Redaktion

Capgemini’s study “Data-Driven Organizations” focuses on data-driven change management and the resulting added value for organizations. It will look at the current state of organizations in terms of data-driven action, its application in change management, and its impact on change success.

Deloitte’s 14th Annual Tech Trends Report examines the impact of emerging technology opportunities across sectors and geographies. It also highlights new approaches and technologies that could become the norm in the next 18 to 24 months and forecasts where trends could go in the next few decades.

The Business Continuity Institute has released the seventh edition of its “Emergency and Crisis Communications Report.” This is intended to help companies compare their tools, plans and processes, but also to stimulate discussion. It also provides best practices for designing and implementing crisis management plans.

Since 2018, the research project “Communication in the Digital Transformation”, designed as a trend study, has been conducted every two years by a ZHAW research team at the IAM Institute of Applied Media Sciences.

Do communicators really know their target group on the Internet? This is the holy grail of online communication. The Social Media Atlas 2022 by communications consultancy Faktenkontor and market researcher Toluna provides answers to questions such as who uses social media for what purposes, what information is sought on which channels, and what activities users pursue.

Based on a survey of 303 executives in 53 countries, the Digital News Project provides insight into trends and forecasts for journalism, media and technology in 2023. Here, it appears that 2023 will be the breakthrough year for AI and its application in journalism.

CIPR’s report provides the most comprehensive overview to date of the use of AI in the PR industry. It shows that there are now 5,800 technological tools with potential applications in PR – whether in the areas of planning, measurement, reporting or management.

Based on data from 15,000 respondents across 15 markets in September 2022, the “Trust in Technology” Special Report analyzes how trust in the technology sector has changed. As a result, while product innovation and competence have ensured a high level of trust in recent years, this is now being jeopardized by various forces.