READING TIPS

The annual AI Index is recognized worldwide as one of the most credible and authoritative sources of data and insights on artificial intelligence. This year’s seventh edition focuses on key trends such as technical advances in AI, public perception of the technology and the geopolitical dynamics surrounding its development.

The annual Global Communication Report aims to provide insights into the development of the global communication industry by analyzing emerging trends.

Digitalization is having a significant impact on internal communication, particularly as a result of the pandemic. Now artificial intelligence is moving into focus, with tools such as ChatGPT or Midjourney dominating discussions about opportunities and risks.

The PR and communications industry is undergoing rapid change, driven by social upheaval and the ongoing development of artificial intelligence.

The seventh Global Comms Report looks at the biggest challenges and opportunities currently facing communications professionals. He emphasizes the increasing relevance of reliable data, improved data access and analysis.

Microsoft’s New Future of Work Report series has been running since 2021 and aims to synthesize new and relevant research on the world of work. This year’s edition focuses on research related to the integration of LLMs.

The Communications Trend Radar has been published annually by the Academic Society for Management & Communication since 2020 and is carried out by teams from the universities of Leipzig and Potsdam. The overarching goal is to prepare communications professionals for trends that will shape their work.

The Edelman report “Trust Barometer 2024” analyzes global trust in institutions such as NGOs, business, government and the media. This year’s report is based on a survey of 32,000 people from 28 countries and reveals a gap between innovation and society that has become a new factor for further polarization.

Produced annually, the World PR Report is an authoritative survey of senior PR executives and directors, providing insights into growth, investment, technology, ethics, mental health, diversity, measurement and social media, with a breakdown by seven geographic regions.

Economic uncertainty is increasing, marketing talent is hard to find, media consumption continues to shift and customer expectations are evolving with the hyper-digitalization of the world.