READING TIPS

In the online study by ARD and ZDF, 2,000 people were surveyed between March 5 and April 9, 2023. The methodology comprised a random sample according to ADM principles, consisting of a telephone sample (60%) and an online sample (40%).

The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year. The 2024 report contains almost 40 contributions from leading representatives of the PR industry as well as academics and students at USC.

Edelman’s Future of Corporate Communications study examines the current state, evolution and future orientation of corporate communications in today’s multi-stakeholder world. For this, a survey of 218 C-level or senior communications executives at Fortune 500 and Forbes Global 1000 companies was conducted, along with 20 qualitative interviews.

The world has changed dramatically through digital technologies and sustainability efforts, and with it the way we lead, communicate, and design in an interactive and connected way. The international anthology “New Leadership Communication,” edited by Nicole Pfeffermann and Monika Schaller, is for leaders who want to learn more about effective leadership communication, changes in communication, and rethinking the digital age.

The European Communication Monitor 2023 is the 15th and final edition of the annual survey. No new survey was conducted this year; instead, a summary of the most important strategic issues for communications management over the past 15 years is provided.

The question of what impact AI will have on communication as a profession is the subject of much debate in the industry. The eBook by Ana Adi, Professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin, now paints a holistic picture of the subject.

The study “Impact Map 2023: The biggest challenges currently facing communications” by news aktuell and PER Agency explores the following question: What must corporate communications deal with more intensively and in the long term in order to be successful in the future, and what influences the work of communicators in particular?

This year’s annual McKinsey Global Survey on the Current State of AI is based on responses from 1,684 respondents across a range of industries, regions, company sizes, as well as areas of expertise, and was conducted from April 11-21, 2023. The results confirm explosive growth of generative AI tools.

The Special Report “The Collapse of the Purchase Funnel” is based on data from 13,802 respondents surveyed from 01. were collected by May 12, 2023. Among other things, the results show that today’s buying relationships are too dynamic for a linear marketing funnel.

The 13th edition of Adobe’s annual global Digital Trends survey is based on a poll of 9,247 business leaders and professionals worldwide. These are client-side marketing professionals for 58% of respondents, with the remainder being executives from consultancies, agencies, or marketing technology/service providers.