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The ongoing digital transformation is permanently changing the world of work, and the use of artificial intelligence in corporate communications in particular is becoming increasingly important.

For the first time since the start of the coronavirus pandemic, social media use in Germany is declining. According to the “Social Media Atlas 2024” study, 80% of German internet users aged 16 and over are currently active on platforms such as Facebook, YouTube and WhatsApp – a decrease of 4% compared to the previous year.

The study on the use of artificial intelligence in journalism shows how digitalization is changing the way news is created and consumed.

An absolute must for anyone interested in digitalization and media use! The Digital News Report 2024 from the Reuters Institute once again offers exciting insights into global news usage.

At a time when labor shortages and demographic change are presenting companies with immense challenges, attractiveness as an employer is becoming increasingly important. Generation Z in particular, which will play a key role in shaping the success of companies in the coming years and decades, plays a central role here.

Technological transformations, social changes and rising stakeholder expectations mean that the role of the Chief Communication Officer is expanding and transforming. The report examines the dynamics that shape today’s corporate communications.

Published continuously since 2007, the Future Today Institute’s annual report covers maturing and emerging trends grouped into two categories: Industry and Technology. Industry trends reflect how technology is shaping the future of an entire industry.

The Work Trend Index was conducted among 31,000 full-time or self-employed knowledge workers in 31 markets between February 15 and March 28, 2024. This shows that the use of generative AI has almost doubled in the last six months, with 75% of respondents using it.

The annual AI Index is recognized worldwide as one of the most credible and authoritative sources of data and insights on artificial intelligence. This year’s seventh edition focuses on key trends such as technical advances in AI, public perception of the technology and the geopolitical dynamics surrounding its development.

The annual Global Communication Report aims to provide insights into the development of the global communication industry by analyzing emerging trends.