READING TIPS

The Communications Trend Radar has been published annually by the Academic Society for Management & Communication since 2020 and is carried out by teams from the universities of Leipzig and Potsdam. The overarching goal is to prepare communications professionals for trends that will shape their work.

The Edelman report “Trust Barometer 2024” analyzes global trust in institutions such as NGOs, business, government and the media. This year’s report is based on a survey of 32,000 people from 28 countries and reveals a gap between innovation and society that has become a new factor for further polarization.

Produced annually, the World PR Report is an authoritative survey of senior PR executives and directors, providing insights into growth, investment, technology, ethics, mental health, diversity, measurement and social media, with a breakdown by seven geographic regions.

Economic uncertainty is increasing, marketing talent is hard to find, media consumption continues to shift and customer expectations are evolving with the hyper-digitalization of the world.

Astrum, India’s first science-based specialist reputation consultancy, has released a study combining secondary research and views from a diverse panel of Indian and global opinion leaders.

The 2023 AI Media Landscape Report aims to provide an understanding of how traditional media treat the topic of AI, how social media users think and talk about AI and what this says about public perception.

In the online study by ARD and ZDF, 2,000 people were surveyed between March 5 and April 9, 2023. The methodology comprised a random sample according to ADM principles, consisting of a telephone sample (60%) and an online sample (40%).

The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year. The 2024 report contains almost 40 contributions from leading representatives of the PR industry as well as academics and students at USC.

Edelman’s Future of Corporate Communications study examines the current state, evolution and future orientation of corporate communications in today’s multi-stakeholder world. For this, a survey of 218 C-level or senior communications executives at Fortune 500 and Forbes Global 1000 companies was conducted, along with 20 qualitative interviews.

The world has changed dramatically through digital technologies and sustainability efforts, and with it the way we lead, communicate, and design in an interactive and connected way. The international anthology “New Leadership Communication,” edited by Nicole Pfeffermann and Monika Schaller, is for leaders who want to learn more about effective leadership communication, changes in communication, and rethinking the digital age.