Die digitale Transformation der Unternehmenskommunikation.
READING TIPS
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Edelman: The Collapse of the Purchase Funnel
- 1. September 2023
- Posted by: bandup media UG
- Category: READING TIPS
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The Special Report “The Collapse of the Purchase Funnel” is based on data from 13,802 respondents surveyed from 01. were collected by May 12, 2023. Among other things, the results show that today’s buying relationships are too dynamic for a linear marketing funnel.
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Adobe: Digital Trends 2023
- 31. July 2023
- Posted by: Die Redaktion
- Category: READING TIPS
The 13th edition of Adobe’s annual global Digital Trends survey is based on a poll of 9,247 business leaders and professionals worldwide. These are client-side marketing professionals for 58% of respondents, with the remainder being executives from consultancies, agencies, or marketing technology/service providers.
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Corporate Excellence: Approaching the Future 2023
- 31. July 2023
- Posted by: bandup media UG
- Category: READING TIPS
The 8th report, Approaching the Future 2023, was produced by Corporate Excellence – Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies & the Global Alliance for Public Relations and Communication Management. It is based on responses from more than 1,200 professionals from 53 countries and looks at the top ten trends in reputation and intangibles management that are currently shaping the corporate agenda.
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Reuters Institute: Digital News Report 2023
- 5. July 2023
- Posted by: Die Redaktion
- Category: READING TIPS
The 12th edition of the Digital News Report is based on data from six continents and 46 markets. For this purpose, an online survey was conducted at the end of January/beginning of February 2023 with approximately 2,000 respondents per market. The report consists of an overall overview, followed by chapters with additional analysis (e.g., attitudes toward algorithms and their impact on news) and contributions on individual countries and markets.
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PRovokeMedia & Purposeful Relations: Global CommTech Report 2023
- 29. June 2023
- Posted by: Die Redaktion
- Category: READING TIPS
The Global CommTech Report explores how PR & communications professionals around the world think about and use communications technology. For this, an online survey was conducted between December 2022 and March 2023 with 329 PR & communications professionals from Africa, Asia Pacific, Europe, the Middle East, North America and Latin America.
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HubSpot & Mynewsdesk: PR & Communication in Germany
- 7. June 2023
- Posted by: Die Redaktion
- Category: READING TIPS
PR report from HubSpot and Mynewsdesk analyzes trends and opportunities for 2023. More togetherness and quality instead of quantity characterize efficient and trustworthy PR and communication.
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RYZE Digital, VRM & SCM: Trend Monitor Hybrid IC 2023
- 7. June 2023
- Posted by: Die Redaktion
- Category: READING TIPS
Internal communication in the new-work transition: opportunities, challenges and practicality. The Hybrid IC 2023 trend monitor provides exciting insights.
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Capgemini: Data-driven organizations
- 3. May 2023
- Posted by: Die Redaktion
- Category: READING TIPS
Capgemini’s study “Data-Driven Organizations” focuses on data-driven change management and the resulting added value for organizations. It will look at the current state of organizations in terms of data-driven action, its application in change management, and its impact on change success.
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Deloitte: Tech Trends 2023
- 30. April 2023
- Posted by: Die Redaktion
- Category: READING TIPS
Deloitte’s 14th Annual Tech Trends Report examines the impact of emerging technology opportunities across sectors and geographies. It also highlights new approaches and technologies that could become the norm in the next 18 to 24 months and forecasts where trends could go in the next few decades.
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BCI: Emergency & Crisis Communications Report
- 5. April 2023
- Posted by: Die Redaktion
- Category: READING TIPS
The Business Continuity Institute has released the seventh edition of its “Emergency and Crisis Communications Report.” This is intended to help companies compare their tools, plans and processes, but also to stimulate discussion. It also provides best practices for designing and implementing crisis management plans.
