READING TIPS

At a time when labor shortages and demographic change are presenting companies with immense challenges, attractiveness as an employer is becoming increasingly important. Generation Z in particular, which will play a key role in shaping the success of companies in the coming years and decades, plays a central role here.

Technological transformations, social changes and rising stakeholder expectations mean that the role of the Chief Communication Officer is expanding and transforming. The report examines the dynamics that shape today’s corporate communications.

Published continuously since 2007, the Future Today Institute’s annual report covers maturing and emerging trends grouped into two categories: Industry and Technology. Industry trends reflect how technology is shaping the future of an entire industry.

The Work Trend Index was conducted among 31,000 full-time or self-employed knowledge workers in 31 markets between February 15 and March 28, 2024. This shows that the use of generative AI has almost doubled in the last six months, with 75% of respondents using it.

The annual AI Index is recognized worldwide as one of the most credible and authoritative sources of data and insights on artificial intelligence. This year’s seventh edition focuses on key trends such as technical advances in AI, public perception of the technology and the geopolitical dynamics surrounding its development.

The annual Global Communication Report aims to provide insights into the development of the global communication industry by analyzing emerging trends.

Digitalization is having a significant impact on internal communication, particularly as a result of the pandemic. Now artificial intelligence is moving into focus, with tools such as ChatGPT or Midjourney dominating discussions about opportunities and risks.

The PR and communications industry is undergoing rapid change, driven by social upheaval and the ongoing development of artificial intelligence.

The seventh Global Comms Report looks at the biggest challenges and opportunities currently facing communications professionals. He emphasizes the increasing relevance of reliable data, improved data access and analysis.

Microsoft’s New Future of Work Report series has been running since 2021 and aims to synthesize new and relevant research on the world of work. This year’s edition focuses on research related to the integration of LLMs.