Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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Digital 2025: Global Overview Report
- 3. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
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The digital transformation is changing how people consume information, discover brands and interact with companies on a global scale. The Digital 2025: Global Overview Report, published by We Are Social together with Meltwater, provides over 630 pages of comprehensive insights into global developments in media use, social media, e-commerce and, for the first time, the influence of artificial intelligence on communication and marketing.
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The digitalization of communication – a modern imperative for communication departments
- 3. March 2025
- Posted by: Die Redaktion
- Category: NEWS
igitalization continues to gain momentum – and we would do well to help shape it in the communications industry. From process automation to content creation and impact measurement, digitalization offers valuable tools. But it doesn’t stop at the operational level: digital technologies also help us to develop data-based communication strategies.
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From Data to Actionable Recommendations: How Audi Turns Insights into a Strategic Success Factor
- 26. February 2025
- Posted by: Die Redaktion
- Category: MACHINE ROOM
What does data-driven communication look like when it isn’t just a way to measure success after the fact, but actually helps steer the process from the very beginning? In our February session, Lara Weber and Florian Müller from Audi AG’s Strategic Communications team provided insight into “Insights Generation,” the team of insights consultants and data analysts established there. The common thread: Data only has value when it is transformed into concrete recommendations for action.
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Keynote Presentation: Data Analysis with AI Is Work, Too
- 25. February 2025
- Posted by: Die Redaktion
- Category: MACHINE ROOM
During our February session, Kai Fetzer (Head of Data Insights and Contentflow at Bosch) debunked a widespread myth: AI in communications is not a “magic button” that you press to get ready-made strategies. On the contrary: Anyone who uses AI for analysis must be prepared to delve deeper into the processes than ever before.
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Workshop report Interview: Maria von Wirth (Sonepar) on data-based reputation management
- 4. February 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
On January 28, Maria von Wirth was a speaker in the AG CommTech webinar on “Making data speak – How communicators draw insights from their data analysis.” She reported on her experiences with the introduction of structured reputation measurement using the “Value4/9 Methodology” developed by an initiative of AG CommTech.
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Edelman Trust Barometer 2025: Trust and the Crisis of Grievance
- 4. February 2025
- Posted by: Die Redaktion
- Category: READING TIPS
This year’s Edelman Trust Barometer 2025 once again highlights the great importance of trust as a central currency for companies in an increasingly critical public. While institutions such as the media and governments continue to lose credibility, companies are seen as the only institution that is both competent and ethical.
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FGS Global Radar 2025: The year of consequences
- 4. February 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The FGS Global Radar 2025 examines the political, economic and technological trends that will shape the year 2025. Based on a comprehensive survey of experts from science, politics, business and the media, the report describes 2025 as “the year of consequences” – a turning point at which the after-effects of global crises and changes of government will be clearly noticeable.
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Reuters Institute Digital News Project: Journalism and Technology Trends and Predictions 2025
- 4. February 2025
- Posted by: Die Redaktion
- Category: READING TIPS
Published by the Reuters Institute, the Journalism and Technology Trends and Predictions 2025 report predicts how technological innovations and social dynamics will shape the information and communication landscape based on a survey of 326 media leaders from 51 countries.
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USC Annenberg: Public Relations Relevance Report 2025
- 4. January 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The annual Relevance Report of the USC Center for Public Relations takes a look at upcoming trends and topics that will shape society, business and communication. The 2025 edition is all about artificial intelligence and shows how AI is changing the PR industry and creating new opportunities in the areas of storytelling, efficiency and data-based insights.
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THE ACADEMIC SOCIETY FOR MANAGEMENT & COMMUNICATION: Corporate Communication – Research meets Practice
- 4. January 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The Academic Society for Management & Communication has created a new format that combines research and practice in an inspiring way. The “Collection No. 1” offers you a comprehensive insight into the most important developments in corporate communications.
