Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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From Rules to Queries: How AI Is Rewiring Media Intelligence
- 26. May 2025
- Posted by: Die Redaktion
- Category: MACHINE ROOM
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How exactly is AI changing the work of those who monitor and analyze media? At the May session of the “Data & Insights Experts” interest group, Manuel Wecker (Global Account Manager, UNICEPTA by PRophet) presented a workshop report from a service provider’s perspective, offering a look under the hood of production systems rather than at marketing slides.
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Harvard Business School: The Cybernetic Teammate
- 5. May 2025
- Posted by: Die Redaktion
- Category: READING TIPS
With The Cybernetic Teammate, Harvard Business School presents a field experiment on the real impact of generative AI in team constellations. In an experiment with over 750 participants at Procter & Gamble, different work settings were compared – individuals and teams, both with and without AI support.
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2025 Global RepTrak 100
- 5. May 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The latest Global RepTrak 100 Report shows that corporate reputation continues to develop into a robust, data-based management tool for communication. With a global reputation score of 74.5 points (▲ 0.7 compared to the previous year), the year 2025 marks the second consecutive increase in reputation – and this under persistently uncertain global conditions.
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Not a tool, but a framework: How BCG gets data to the right place at the right time
- 23. April 2025
- Posted by: Die Redaktion
- Category: MACHINE ROOM
Anyone can collect data. The real challenge is making it actionable and incorporating it into decision-making. In the “Data & Insights Experts” interest group, Klara Moser (BCG Central Europe) provided insights into building a scalable, modular system for media and marketing intelligence.
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Workshop report Interview with Claudia Gabler CCO at the AQPS Institute
- 28. March 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
The Academic Institute for Qualified Methods and Professional Structures (AQPS) is one of the leading international institutes in the field of methodological and structural sciences. Its clients include companies such as Allianz, BASF, Bayer Leverkusen, Commerzbank, Deloitte, Hilton International, Lufthansa Cargo and TBI Industries, as well as political institutions such as the Austrian Federal Economic Chamber and the European Union.
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FTSG: 2025 TECH TRENDS REPORT
- 28. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
FTSG’s latest Tech Trends Report analyzes the development of technological trends and describes an increasing convergence in which AI, sensor technology and biotechnology are merging to form so-called Living Intelligence systems. These systems are able to perceive their environment, learn, adapt and develop independently.
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D21- Digital Index 2024/25
- 28. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The D21 Digital Index 2024/25 provides a differentiated picture of AI usage in Germany and key findings for communication managers. 25% of the population already use applications such as ChatGPT, while the figure for Generation Z is 68%.
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ICCO: World PR Report 2024-2025
- 28. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The ICCO World PR Report 2024/25 provides an international overview of developments in the communications industry. Agency heads, communications managers and executives from over 60 countries were surveyed. The results show that communication continues to gain strategic importance under the influence of geopolitical crises, technological changes and social polarization.
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Wayfinding Instead of Flying Blind: How Siemens Communications Uses OKRs to Focus on Impact Rather Than Output
- 24. March 2025
- Posted by: Die Redaktion
- Category: MACHINE ROOM
Topics, priorities, and channels are constantly changing. In the “Data & Insights Experts” interest group, Timo Radzik (Siemens) demonstrated how Siemens Communications has used OKRs to establish a flexible navigation system that links strategy with operational implementation and defines success based on impact rather than effort.
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VAUNET media usage analysis: Media usage in Germany in 2024
- 3. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The VAUNET Media Usage Analysis 2024 shows how media usage is changing, especially in Germany, and which technological developments are particularly relevant for companies and communication managers. Audio and audiovisual content accounts for almost 90 percent of total media time, but usage is increasingly distributed across digital channels.
