Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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FGS Global Radar 2025: The year of consequences
- 4. February 2025
- Posted by: Die Redaktion
- Category: READING TIPS
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The FGS Global Radar 2025 examines the political, economic and technological trends that will shape the year 2025. Based on a comprehensive survey of experts from science, politics, business and the media, the report describes 2025 as “the year of consequences” – a turning point at which the after-effects of global crises and changes of government will be clearly noticeable.
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Reuters Institute Digital News Project: Journalism and Technology Trends and Predictions 2025
- 4. February 2025
- Posted by: Die Redaktion
- Category: READING TIPS
Published by the Reuters Institute, the Journalism and Technology Trends and Predictions 2025 report predicts how technological innovations and social dynamics will shape the information and communication landscape based on a survey of 326 media leaders from 51 countries.
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USC Annenberg: Public Relations Relevance Report 2025
- 4. January 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The annual Relevance Report of the USC Center for Public Relations takes a look at upcoming trends and topics that will shape society, business and communication. The 2025 edition is all about artificial intelligence and shows how AI is changing the PR industry and creating new opportunities in the areas of storytelling, efficiency and data-based insights.
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THE ACADEMIC SOCIETY FOR MANAGEMENT & COMMUNICATION: Corporate Communication – Research meets Practice
- 4. January 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The Academic Society for Management & Communication has created a new format that combines research and practice in an inspiring way. The “Collection No. 1” offers you a comprehensive insight into the most important developments in corporate communications.
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Into the future with the right skills: skills framework in Covestro communications
- 4. January 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
In order to meet the requirements of a changing communications landscape, the communications department of the Leverkusen-based chemical company Covestro has developed a comprehensive skills framework and further development program.
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What about the input, the costs of communication? How can we measure that?
- 4. January 2025
- Posted by: Die Redaktion
- Category: NEWS
The input is usually underestimated when measuring impact or controlling communication. It is clearly defined in the DPRG/ICV impact levels: external costs and internal expenses. Formally, controllers want to compare the input with the outflow. And communicators also use ROI to determine the return on their activities – both overall and for individual activities. But ROI is of course only possible if the investment is also determined. How can this be measured?
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When will AI turn communication on its head?
- 3. December 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
In an interview with Benjamin Lampe, Senior Director, Communications, EMEA at Microsoft, based in Munich. As Senior Director Communications, Benjamin heads up communications for Microsoft in Europe, the Middle East and Africa.
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EUROPEAN COMMUNICATIN MONITOR
- 3. December 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The European Communication Monitor (ECM) offers a unique insight into the challenges and trends shaping corporate communication. In the latest edition, the study highlights three key topics that are crucial for communications departments and CCOs:
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BdKom & Quadriga: Occupational field study 2024
- 3. December 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The Professional Field Study 2024 provides a comprehensive overview of the current situation and developments in the communications industry. The Bundesverband der Kommunikatoren e.V. and Quadriga have once again taken a close look at the profession.
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Bridging the gap: leading corporate communications and IT to success together
- 4. November 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Two areas, one common goal. What actually sounds simple is often much more complex in reality. But are there solutions for successfully bringing the two worlds together?
