Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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Not a tool, but a framework: How BCG gets data to the right place at the right time
- 23. April 2025
- Posted by: Die Redaktion
- Category: MACHINE ROOM
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Anyone can collect data. The real challenge is making it actionable and incorporating it into decision-making. In the “Data & Insights Experts” interest group, Klara Moser (BCG Central Europe) provided insights into building a scalable, modular system for media and marketing intelligence.
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Workshop report Interview with Claudia Gabler CCO at the AQPS Institute
- 28. March 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
The Academic Institute for Qualified Methods and Professional Structures (AQPS) is one of the leading international institutes in the field of methodological and structural sciences. Its clients include companies such as Allianz, BASF, Bayer Leverkusen, Commerzbank, Deloitte, Hilton International, Lufthansa Cargo and TBI Industries, as well as political institutions such as the Austrian Federal Economic Chamber and the European Union.
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FTSG: 2025 TECH TRENDS REPORT
- 28. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
FTSG’s latest Tech Trends Report analyzes the development of technological trends and describes an increasing convergence in which AI, sensor technology and biotechnology are merging to form so-called Living Intelligence systems. These systems are able to perceive their environment, learn, adapt and develop independently.
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D21- Digital Index 2024/25
- 28. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The D21 Digital Index 2024/25 provides a differentiated picture of AI usage in Germany and key findings for communication managers. 25% of the population already use applications such as ChatGPT, while the figure for Generation Z is 68%.
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ICCO: World PR Report 2024-2025
- 28. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The ICCO World PR Report 2024/25 provides an international overview of developments in the communications industry. Agency heads, communications managers and executives from over 60 countries were surveyed. The results show that communication continues to gain strategic importance under the influence of geopolitical crises, technological changes and social polarization.
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Wayfinding Instead of Flying Blind: How Siemens Communications Uses OKRs to Focus on Impact Rather Than Output
- 24. March 2025
- Posted by: Die Redaktion
- Category: MACHINE ROOM
Topics, priorities, and channels are constantly changing. In the “Data & Insights Experts” interest group, Timo Radzik (Siemens) demonstrated how Siemens Communications has used OKRs to establish a flexible navigation system that links strategy with operational implementation and defines success based on impact rather than effort.
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VAUNET media usage analysis: Media usage in Germany in 2024
- 3. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The VAUNET Media Usage Analysis 2024 shows how media usage is changing, especially in Germany, and which technological developments are particularly relevant for companies and communication managers. Audio and audiovisual content accounts for almost 90 percent of total media time, but usage is increasingly distributed across digital channels.
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Digital 2025: Global Overview Report
- 3. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The digital transformation is changing how people consume information, discover brands and interact with companies on a global scale. The Digital 2025: Global Overview Report, published by We Are Social together with Meltwater, provides over 630 pages of comprehensive insights into global developments in media use, social media, e-commerce and, for the first time, the influence of artificial intelligence on communication and marketing.
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The digitalization of communication – a modern imperative for communication departments
- 3. March 2025
- Posted by: Die Redaktion
- Category: NEWS
igitalization continues to gain momentum – and we would do well to help shape it in the communications industry. From process automation to content creation and impact measurement, digitalization offers valuable tools. But it doesn’t stop at the operational level: digital technologies also help us to develop data-based communication strategies.
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From Data to Actionable Recommendations: How Audi Turns Insights into a Strategic Success Factor
- 26. February 2025
- Posted by: Die Redaktion
- Category: MACHINE ROOM
What does data-driven communication look like when it isn’t just a way to measure success after the fact, but actually helps steer the process from the very beginning? In our February session, Lara Weber and Florian Müller from Audi AG’s Strategic Communications team provided insight into “Insights Generation,” the team of insights consultants and data analysts established there. The common thread: Data only has value when it is transformed into concrete recommendations for action.
