- 3. March 2025
- Posted by: Die Redaktion
- Category: READING TIPS
Digital 2025: Global Overview Report
The digital transformation is changing how people consume information, discover brands and interact with companies on a global scale. The Digital 2025: Global Overview Report, published by We Are Social together with Meltwater, provides over 630 pages of comprehensive insights into global developments in media use, social media, e-commerce and, for the first time, the influence of artificial intelligence on communication and marketing.
With over 5.56 billion internet users worldwide, digital networking continues to grow. Mobile internet usage dominates, while desktop usage continues to decline. Video content in particular achieves high reach.
Social media remains a central source of information, while platforms such as Instagram, LinkedIn and TikTok continue to gain in importance. AI-supported search queries and personalized content are changing the digital approach and opening up new opportunities for targeted communication.
45.2% use the internet to find out about brands and products, be it through social media, search engines or new shopping formats. Companies must therefore keep their brand messages consistent and relevant across all platforms.
The analysis is based on data from GWI, Statista, Data.ai and Similarweb, among others, which provide comprehensive insights into global digital trends. Anyone who wants to understand which technologies will shape the industry in 2025 and how companies should adapt their strategies will find extensive information in this report.
