The use of AI is no longer a question of if, but how. Communications departments are faced with a crucial question: how can they become active shapers of technological transformation without just being users?

The Reuters Institute’s Digital News Report 2025 is based on a survey of around 100,000 people in 48 markets. It provides a comprehensive overview of how access to news is changing worldwide.

The current Work Trend Index Annual Report 2025 from Microsoft is based on a global survey of 31,000 employees, supplemented by Microsoft 365 usage data and LinkedIn labor market analyses.

In the latest State of the Media Report 2025, over 3,000 journalists worldwide provide information on how they experience working with the communications industry – and where it reaches its limits. The most common cause of frustration: lack of relevance.

With The Cybernetic Teammate, Harvard Business School presents a field experiment on the real impact of generative AI in team constellations. In an experiment with over 750 participants at Procter & Gamble, different work settings were compared – individuals and teams, both with and without AI support.

The latest Global RepTrak 100 Report shows that corporate reputation continues to develop into a robust, data-based management tool for communication. With a global reputation score of 74.5 points (▲ 0.7 compared to the previous year), the year 2025 marks the second consecutive increase in reputation – and this under persistently uncertain global conditions.