Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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Between Clarity and Ambiguity: Data-Driven Narrowcasting as a New Art of Targeting Audiences
- 23. July 2025
- Posted by: Die Redaktion
- Category: MACHINE ROOM
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Clarity builds trust, but it can also trigger conflicts. Ambiguity creates leeway, but risks accusations of manipulation. In the “Data & Insights Experts” interest group, Prof. Dr. Ulrich Bihler (University of Hohenheim) demonstrated how data-driven target audience engagement exacerbates this tension and why actively managing both poles is becoming a core competency of strategic communication.
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“Communication must speak the language of the decision-makers”
- 2. July 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Jannik Buchmann, Performance Manager Brand & Strategic Topic Management, ContiTech on impact measurement, reputation and the development of strategic communication controlling
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Global Alliance for Public Relations and Communication Management: Reimagining Tomorrow: AI in PR and Communication Management
- 2. July 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The use of AI is no longer a question of if, but how. Communications departments are faced with a crucial question: how can they become active shapers of technological transformation without just being users?
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Reuters Institute: Digital News Report 2025
- 2. July 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The Reuters Institute’s Digital News Report 2025 is based on a survey of around 100,000 people in 48 markets. It provides a comprehensive overview of how access to news is changing worldwide.
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AI is the icing on the cake – but first comes the homework
- 2. June 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
AG CommTech: Michael, Bosch is known in the communications industry for creative cases and innovation awards. Please give us an overview: How are you positioned in communications?
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Microsoft: 2025 Work Trend Index Annual Report Work Trend Index Annual Report
- 2. June 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The current Work Trend Index Annual Report 2025 from Microsoft is based on a global survey of 31,000 employees, supplemented by Microsoft 365 usage data and LinkedIn labor market analyses.
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Cision: State of the Media Report 2025
- 2. June 2025
- Posted by: Die Redaktion
- Category: READING TIPS
In the latest State of the Media Report 2025, over 3,000 journalists worldwide provide information on how they experience working with the communications industry – and where it reaches its limits. The most common cause of frustration: lack of relevance.
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From Rules to Queries: How AI Is Rewiring Media Intelligence
- 26. May 2025
- Posted by: Die Redaktion
- Category: MACHINE ROOM
How exactly is AI changing the work of those who monitor and analyze media? At the May session of the “Data & Insights Experts” interest group, Manuel Wecker (Global Account Manager, UNICEPTA by PRophet) presented a workshop report from a service provider’s perspective, offering a look under the hood of production systems rather than at marketing slides.
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Harvard Business School: The Cybernetic Teammate
- 5. May 2025
- Posted by: Die Redaktion
- Category: READING TIPS
With The Cybernetic Teammate, Harvard Business School presents a field experiment on the real impact of generative AI in team constellations. In an experiment with over 750 participants at Procter & Gamble, different work settings were compared – individuals and teams, both with and without AI support.
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2025 Global RepTrak 100
- 5. May 2025
- Posted by: Die Redaktion
- Category: READING TIPS
The latest Global RepTrak 100 Report shows that corporate reputation continues to develop into a robust, data-based management tool for communication. With a global reputation score of 74.5 points (▲ 0.7 compared to the previous year), the year 2025 marks the second consecutive increase in reputation – and this under persistently uncertain global conditions.
