Die Redaktion

Produced annually, the World PR Report is an authoritative survey of senior PR executives and directors, providing insights into growth, investment, technology, ethics, mental health, diversity, measurement and social media, with a breakdown by seven geographic regions.

Economic uncertainty is increasing, marketing talent is hard to find, media consumption continues to shift and customer expectations are evolving with the hyper-digitalization of the world.

Astrum, India’s first science-based specialist reputation consultancy, has released a study combining secondary research and views from a diverse panel of Indian and global opinion leaders.

The 2023 AI Media Landscape Report aims to provide an understanding of how traditional media treat the topic of AI, how social media users think and talk about AI and what this says about public perception.

In the online study by ARD and ZDF, 2,000 people were surveyed between March 5 and April 9, 2023. The methodology comprised a random sample according to ADM principles, consisting of a telephone sample (60%) and an online sample (40%).

The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year. The 2024 report contains almost 40 contributions from leading representatives of the PR industry as well as academics and students at USC.