Die digitale Transformation der Unternehmenskommunikation.
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THE ACADEMIC SOCIETY FOR MANAGEMENT & COMMUNICATION: Corporate Communication – Research meets Practice
- 4. January 2025
- Posted by: Die Redaktion
- Category: READING TIPS
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The Academic Society for Management & Communication has created a new format that combines research and practice in an inspiring way. The “Collection No. 1” offers you a comprehensive insight into the most important developments in corporate communications.
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Into the future with the right skills: skills framework in Covestro communications
- 4. January 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
In order to meet the requirements of a changing communications landscape, the communications department of the Leverkusen-based chemical company Covestro has developed a comprehensive skills framework and further development program.
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What about the input, the costs of communication? How can we measure that?
- 4. January 2025
- Posted by: Die Redaktion
- Category: NEWS
The input is usually underestimated when measuring impact or controlling communication. It is clearly defined in the DPRG/ICV impact levels: external costs and internal expenses. Formally, controllers want to compare the input with the outflow. And communicators also use ROI to determine the return on their activities – both overall and for individual activities. But ROI is of course only possible if the investment is also determined. How can this be measured?
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When will AI turn communication on its head?
- 3. December 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
In an interview with Benjamin Lampe, Senior Director, Communications, EMEA at Microsoft, based in Munich. As Senior Director Communications, Benjamin heads up communications for Microsoft in Europe, the Middle East and Africa.
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EUROPEAN COMMUNICATIN MONITOR
- 3. December 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The European Communication Monitor (ECM) offers a unique insight into the challenges and trends shaping corporate communication. In the latest edition, the study highlights three key topics that are crucial for communications departments and CCOs:
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BdKom & Quadriga: Occupational field study 2024
- 3. December 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The Professional Field Study 2024 provides a comprehensive overview of the current situation and developments in the communications industry. The Bundesverband der Kommunikatoren e.V. and Quadriga have once again taken a close look at the profession.
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Bridging the gap: leading corporate communications and IT to success together
- 4. November 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Two areas, one common goal. What actually sounds simple is often much more complex in reality. But are there solutions for successfully bringing the two worlds together?
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Purposeful Relations: Global CommTech Report 2024
- 4. November 2024
- Posted by: Die Redaktion
- Category: READING TIPS
Published at the ICOO Global Summit in Istanbul, the Global CommTech Report 2024 provides important insights into how AI is developing in the PR sector – and what still needs to be done.
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FUTURE PROOF Communication by FGS Globas: How to use AI to future-proof communication?
- 4. November 2024
- Posted by: Die Redaktion
- Category: READING TIPS
At a time when artificial intelligence is becoming the next big revolution in corporate communications, the white paper offers in-depth insights and practical strategies to prepare communications departments for the future.
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Working with influencers is like a blind date
- 27. September 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
It is becoming increasingly difficult for companies to get their messages across to their target groups.
According to the Reuters Digital Institute, almost 40% now actively avoid consuming news.
