Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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Mynewsdesk: PR & communication in Germany 2024
- 28. March 2024
- Posted by: Die Redaktion
- Category: READING TIPS
No CommentsThe PR and communications industry is undergoing rapid change, driven by social upheaval and the ongoing development of artificial intelligence.
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PR Week & Cision: 2024 Global Comms Report
- 28. March 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The seventh Global Comms Report looks at the biggest challenges and opportunities currently facing communications professionals. He emphasizes the increasing relevance of reliable data, improved data access and analysis.
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Interview with Martin Reimund:Workshop report – How AI is changing topic and reputation management
- 28. March 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Martin Reimund is Head of Strategic Theme Management at Union Investment. In an interview with AG CommTech, he talks about how AI is changing topic and reputation management and how the two areas are connected.
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Microsoft: New Future of Work Report 2023
- 4. March 2024
- Posted by: Die Redaktion
- Category: READING TIPS
Microsoft’s New Future of Work Report series has been running since 2021 and aims to synthesize new and relevant research on the world of work. This year’s edition focuses on research related to the integration of LLMs.
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Workshop report AI in the Otto Newsroom
- 1. March 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Martin Frommhold, Head of Corporate Communications & Press Spokesman Otto (GmbH & Co KG) talks about the use of artificial intelligence in the newsroom in today’s interview.
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Providing sound evidence of success in communication
- 7. February 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Providing sound evidence of communication success is a great wish of all professionals. The CommTech working group has therefore launched an initiative to address the question of how communication successes can be presented in impact levels in a dashboard.
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Edelman: Edelman Trust Barometer 2024
- 5. February 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The Edelman report “Trust Barometer 2024” analyzes global trust in institutions such as NGOs, business, government and the media. This year’s report is based on a survey of 32,000 people from 28 countries and reveals a gap between innovation and society that has become a new factor for further polarization.
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PRovoke Media & Opinium: World PR Report
- 5. February 2024
- Posted by: Die Redaktion
- Category: READING TIPS
Produced annually, the World PR Report is an authoritative survey of senior PR executives and directors, providing insights into growth, investment, technology, ethics, mental health, diversity, measurement and social media, with a breakdown by seven geographic regions.
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Reuters: State of Marketing 2023 Report
- 5. February 2024
- Posted by: Die Redaktion
- Category: READING TIPS
Economic uncertainty is increasing, marketing talent is hard to find, media consumption continues to shift and customer expectations are evolving with the hyper-digitalization of the world.
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Careers in times of transformation
- 5. February 2024
- Posted by: Die Redaktion
- Category: NEWS
Change has always existed – and so have those who communicate it. However, digitalization is primarily changing communication itself. Job profiles are changing, priorities are shifting.