READING TIPS

The annual Relevance Report of the USC Center for Public Relations takes a look at upcoming trends and topics that will shape society, business and communication. The 2025 edition is all about artificial intelligence and shows how AI is changing the PR industry and creating new opportunities in the areas of storytelling, efficiency and data-based insights.

The Academic Society for Management & Communication has created a new format that combines research and practice in an inspiring way. The “Collection No. 1” offers you a comprehensive insight into the most important developments in corporate communications.

The European Communication Monitor (ECM) offers a unique insight into the challenges and trends shaping corporate communication. In the latest edition, the study highlights three key topics that are crucial for communications departments and CCOs:

The Professional Field Study 2024 provides a comprehensive overview of the current situation and developments in the communications industry. The Bundesverband der Kommunikatoren e.V. and Quadriga have once again taken a close look at the profession.

Published at the ICOO Global Summit in Istanbul, the Global CommTech Report 2024 provides important insights into how AI is developing in the PR sector – and what still needs to be done.

At a time when artificial intelligence is becoming the next big revolution in corporate communications, the white paper offers in-depth insights and practical strategies to prepare communications departments for the future.

The study, published by RYZE Digital and SCM in March 2024, is based on a survey of communication experts on the status of digitalization and the use of AI in internal communication.

The study, published by RYZE Digital and SCM in March 2024, is based on a survey of communication experts on the status of digitalization and the use of AI in internal communication.

How is artificial intelligence (AI) changing the requirements for basic skills?
Researchers from the University of Hohenheim, the Research Institute for Information Management and the Fraunhofer Institute for Applied Information Technology addressed this exciting question in their latest study “Basic skills in transition: shifts in relevance due to AI”.

At a time when the digital transformation is progressing inexorably, the question arises as to how corporate communication can be effectively adapted to these changes.
The new study “Communication in the digital transformation 2024” provides exciting insights.