USC Annenberg: Public Relations Relevance Report 2025

USC Annenberg: Public Relations Relevance Report 2025

The annual Relevance Report from the USC Center for Public Relations takes a look at upcoming trends and topics that will shape society, business and communication. The 2025 edition is all about artificial intelligence and shows how AI is changing the PR industry and creating new opportunities in the areas of storytelling, efficiency and data-based insights.

What makes this report special is that it combines the perspectives of industry experts, scientists and USC students. In addition to exciting articles, it contains results from the “Energized by AI” study, which was conducted in collaboration with WE Communications. This shows that PR professionals who regularly use AI not only work more innovatively, but are also happier in their job – a full 93% report increased professional well-being. The report not only offers an analysis of current developments, but also provides an outlook on how AI will transform the communications industry in the long term.