READING TIPS

What is the status quo? Which trends and technologies are currently playing an important role? What are the goals of companies and what are the success factors to consider? These questions about content marketing are answered by the Trend Study 2022, which Statista conducted together with the Content Marketing Forum e.V. and the Content Marketing Conference.

The Tech and Science Trends Report by futurist Amy Webb is eagerly awaited each year. Based on scientific methods, it informs about possible scenarios of technological developments and explains the societal implications. This year’s report is dedicated to the topic of ‘Re-Perception’ – the ability to filter something new out of existing information.

The newsroom concept plays an important role in many companies when it comes to organizing communication in the best possible and most efficient way. But how should the way of working within the newsroom be organized? Marie-Christine Schindler provides a possible answer to this in her latest blog post. Based on her exchange with Alice Chalupny from the Swiss Mobiliar insurance company, she describes why hierarchical structures in newsrooms reach their limits and how the change towards a role-based organization can look like.

The Digital Report is something like the bible of the digital world and provides a precise look at the development of Internet, social, e-commerce usage. The 2022 edition has just been published. For communications managers, it is an almost indispensable tool for determining the relevance of digital channels and identifying trends. The 2022 Report is a comprehensive set of numbers.

The Corona pandemic has accelerated or amplified changes in many sectors of society. This creates new opportunities, but also dangers for corporate communications. But which topics are really important?

Although the study was published as early as September 2021, it has so far attracted little attention in Germany. First, 10 drivers of comms change are identified and backed up with a “playbook” of what communicators* can do to respond. This makes the study valuable because it also helps translate the findings into practice.

Those faced with the task of procuring a newsroom planning tool easily get lost. This is due to the large number of different tools, their different focal points in the value chain and thus a broad feature set. You can only be really sure once the tool has been put through its paces in an intensive test in an operational system (not a test environment). Usability as well as performance factors play a major role. For time reasons alone, a good pre-selection is important.