FUTURE PROOF Communication by FGS Globas: How to use AI to future-proof communication?

FUTURE PROOF Communication by FGS Globas: How to use AI to future-proof communication?

At a time when artificial intelligence is becoming the next big revolution in corporate communications, the white paper offers in-depth insights and practical strategies to prepare communications departments for the future. The authors outline the need to gain clarity on your goals, challenges and strategic direction in the age of AI – from transforming traditional communications roles to developing new AI-based capabilities and services.

The analysis shows how AI can not only increase the efficiency and relevance of corporate communication, but also open up new areas of stakeholder communication. Particularly relevant here are approaches to the development of dialogue communication, which enables personalized content on a large scale, as well as real-time monitoring, which improves the detection of and response to communication trends. The authors also emphasize the urgency of building AI skills within communications teams and strengthening collaboration with IT and data science to achieve this – a call that is also important for CommTech to support digital transformation and its own role as communications and technology experts.

Curious? This read provides a roadmap on how communications departments can realize the full potential of AI – perfect for anyone working at the intersection of communications and technology at CommTech who wants to develop future-proof solutions.