Die Redaktion

The Global CommTech Report explores how PR & communications professionals around the world think about and use communications technology. For this, an online survey was conducted between December 2022 and March 2023 with 329 PR & communications professionals from Africa, Asia Pacific, Europe, the Middle East, North America and Latin America.

Capgemini’s study “Data-Driven Organizations” focuses on data-driven change management and the resulting added value for organizations. It will look at the current state of organizations in terms of data-driven action, its application in change management, and its impact on change success.

Deloitte’s 14th Annual Tech Trends Report examines the impact of emerging technology opportunities across sectors and geographies. It also highlights new approaches and technologies that could become the norm in the next 18 to 24 months and forecasts where trends could go in the next few decades.

The Business Continuity Institute has released the seventh edition of its “Emergency and Crisis Communications Report.” This is intended to help companies compare their tools, plans and processes, but also to stimulate discussion. It also provides best practices for designing and implementing crisis management plans.

Since 2018, the research project “Communication in the Digital Transformation”, designed as a trend study, has been conducted every two years by a ZHAW research team at the IAM Institute of Applied Media Sciences.

Do communicators really know their target group on the Internet? This is the holy grail of online communication. The Social Media Atlas 2022 by communications consultancy Faktenkontor and market researcher Toluna provides answers to questions such as who uses social media for what purposes, what information is sought on which channels, and what activities users pursue.

Based on a survey of 303 executives in 53 countries, the Digital News Project provides insight into trends and forecasts for journalism, media and technology in 2023. Here, it appears that 2023 will be the breakthrough year for AI and its application in journalism.