The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year. The 2024 report contains almost 40 contributions from leading representatives of the PR industry as well as academics and students at USC.

The world has changed dramatically through digital technologies and sustainability efforts, and with it the way we lead, communicate, and design in an interactive and connected way. The international anthology “New Leadership Communication,” edited by Nicole Pfeffermann and Monika Schaller, is for leaders who want to learn more about effective leadership communication, changes in communication, and rethinking the digital age.

The European Communication Monitor 2023 is the 15th and final edition of the annual survey. No new survey was conducted this year; instead, a summary of the most important strategic issues for communications management over the past 15 years is provided.

The question of what impact AI will have on communication as a profession is the subject of much debate in the industry. The eBook by Ana Adi, Professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin, now paints a holistic picture of the subject.

The study “Impact Map 2023: The biggest challenges currently facing communications” by news aktuell and PER Agency explores the following question: What must corporate communications deal with more intensively and in the long term in order to be successful in the future, and what influences the work of communicators in particular?