Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
-
Interview with Richard Tigges: “We use AI to measure the extent to which the media adopt our messages.”
- 1. July 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
No Comments
“Harnessing the power of benchmarking and best practices with AI – and systematically increasing communication success” was the topic of the CommTech webinar at the end of June. Richard Tigges, Director Global Strategic Communications at Audi, reported on AI-supported media monitoring, which reveals benchmarks on a daily basis.
-
Interview with Stefan Moriße: What makes content successful? More success with data
- 30. May 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Stefan Moriße has been Vice President External Communications & Media Relations at E.ON Deutschland since November 2022. Prior to that, he had already worked in various communications roles within the E.ON Group since 2011.
-
Page: Beyond Communication
- 30. May 2024
- Posted by: Die Redaktion
- Category: READING TIPS
Technological transformations, social changes and rising stakeholder expectations mean that the role of the Chief Communication Officer is expanding and transforming. The report examines the dynamics that shape today’s corporate communications.
-
Mircosoft & LinkedIn: 2024 Work Trend Index Annual Report
- 30. May 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The Work Trend Index was conducted among 31,000 full-time or self-employed knowledge workers in 31 markets between February 15 and March 28, 2024. This shows that the use of generative AI has almost doubled in the last six months, with 75% of respondents using it.
-
HAI: Artificial Intelligence Index Report 2024
- 6. May 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The annual AI Index is recognized worldwide as one of the most credible and authoritative sources of data and insights on artificial intelligence. This year’s seventh edition focuses on key trends such as technical advances in AI, public perception of the technology and the geopolitical dynamics surrounding its development.
-
Dr. Reimer Stobbe: Measuring the success of corporate communications
- 6. May 2024
- Posted by: Die Redaktion
- Category: NEWS
Proving the success and impact of corporate communications is a challenge that requires expertise. The prerequisite is timely planning with targets and measuring where it makes sense – with suitable metrics.
-
Interview with Dr. Michael Schmidtke: AI allows us to understand dialog better and conduct it more intensively
- 6. May 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
An insight into Bosch’s pioneering work in the field of artificial intelligence. The following interview was conducted independently by the YessPress ComTool with its new ChatGPT interface.
-
RYZE: AI in internal communication
- 28. March 2024
- Posted by: Die Redaktion
- Category: READING TIPS
Digitalization is having a significant impact on internal communication, particularly as a result of the pandemic. Now artificial intelligence is moving into focus, with tools such as ChatGPT or Midjourney dominating discussions about opportunities and risks.
-
Mynewsdesk: PR & communication in Germany 2024
- 28. March 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The PR and communications industry is undergoing rapid change, driven by social upheaval and the ongoing development of artificial intelligence.
-
PR Week & Cision: 2024 Global Comms Report
- 28. March 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The seventh Global Comms Report looks at the biggest challenges and opportunities currently facing communications professionals. He emphasizes the increasing relevance of reliable data, improved data access and analysis.
