Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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Convince with data, inspire with stories
- 27. September 2024
- Posted by: Die Redaktion
- Category: READING TIPS
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The study, published by RYZE Digital and SCM in March 2024, is based on a survey of communication experts on the status of digitalization and the use of AI in internal communication.
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Trendmonitor Hybrid IC Artificial intelligence in internal communication
- 27. September 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The study, published by RYZE Digital and SCM in March 2024, is based on a survey of communication experts on the status of digitalization and the use of AI in internal communication.
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“AI liberates creativity in the mind, even in people who have no artistic talent”
- 2. September 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
How do you reach an agreement with the legal department on a low-risk, officially permitted use of generative AI in image and film production?
And where does the use of AI avatars make sense? -
University of Hohenheim: Basic skills in transition – shifts in relevance due to AI
- 2. September 2024
- Posted by: Die Redaktion
- Category: READING TIPS
How is artificial intelligence (AI) changing the requirements for basic skills?
Researchers from the University of Hohenheim, the Research Institute for Information Management and the Fraunhofer Institute for Applied Information Technology addressed this exciting question in their latest study “Basic skills in transition: shifts in relevance due to AI”. -
zahw: Communication in the digital transformation – Trend study Switzerland 2024
- 2. September 2024
- Posted by: Die Redaktion
- Category: READING TIPS
At a time when the digital transformation is progressing inexorably, the question arises as to how corporate communication can be effectively adapted to these changes.
The new study “Communication in the digital transformation 2024” provides exciting insights. -
Students at Leipzig University: Communication management 2.0
- 5. August 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The ongoing digital transformation is permanently changing the world of work, and the use of artificial intelligence in corporate communications in particular is becoming increasingly important.
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PER Agency: Social media use in Germany declines slightly
- 5. August 2024
- Posted by: Die Redaktion
- Category: READING TIPS
For the first time since the start of the coronavirus pandemic, social media use in Germany is declining. According to the “Social Media Atlas 2024” study, 80% of German internet users aged 16 and over are currently active on platforms such as Facebook, YouTube and WhatsApp – a decrease of 4% compared to the previous year.
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Workshop report – Stakeholder Journey at DIN and Schaeffler
- 5. August 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Antonia Benz is Digital Analytics Manager at Schaeffler and is responsible for processing and analyzing social media data. In her work, she examines digital campaigns and derives measures for optimization.
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ARD Research Service: Artificial intelligence in journalism
- 1. July 2024
- Posted by: Die Redaktion
- Category: READING TIPS
The study on the use of artificial intelligence in journalism shows how digitalization is changing the way news is created and consumed.
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Reuters Institute: Digital News Report 2024
- 1. July 2024
- Posted by: Die Redaktion
- Category: READING TIPS
An absolute must for anyone interested in digitalization and media use! The Digital News Report 2024 from the Reuters Institute once again offers exciting insights into global news usage.
