EUROPEAN COMMUNICATIN MONITOR

EUROPEAN COMMUNICATIN MONITOR

The European Communication Monitor (ECM) offers a unique insight into the challenges and trends shaping corporate communication. In the latest edition, the study highlights three key topics that are crucial for communications departments and CCOs:

Geopolitical risks: How does an increasingly polarized world affect the communication strategies of global companies? The report shows how organizations can manage tensions through listening infrastructures, scenario planning and diplomatic skills.

Artificial intelligence: AI as an opportunity and a challenge. The ECM shows how a responsible and strategic use of AI can increase efficiency without jeopardizing the identity and role of communications teams.

Management learning: CCOs are faced with the task of driving innovation while at the same time not neglecting their own development. The report emphasizes the importance of systematic learning and a stronger link between research and practice.

The study, conducted by leading communication scientists, is a must-read for anyone who wants to shape corporate communication and tackle challenges such as AI, geopolitical risks and leadership. A valuable tool for gaining insights and reflecting on your own strategy! Click here for the report.