Die Redaktion

In an increasingly complex and unpredictable world, the importance of trusted PR and communications has never been more important. Therefore, mynewdesk’s annual report “State of Nordic PR & Communication” deals with the most important and critical topics for communication managers.

“When a story is relevant, people listen. When content is relevant, people share. When an issue is relevant, people act. When a brand’s relevant, people buy.” – Fred Cook The USC Center for Public Relations’ annual Relevance Report identifies emerging issues and forecasts topics and trends that will impact society, business and communications in the coming year.

Deutsche Telekom has carried out an interdisciplinary study on the subject of communication that highlights important trends from society, media and technology. What trends are shaping tomorrow’s communication? Which principles become success factors?

MIT researchers Stephanie Woerner, Peter Weill, and Ina Sebastian have found in their years of work with executives around the world that while they knew they needed to transform their organizations, they lacked a coherent framework and common language.

In cooperation with the Nordic Alliance for Communication and Management (NORA), national communication associations in Denmark, Sweden, Finland and Norway, and the European Communication Monitor series, the second Nordic Communication Reporter has been published.

Who actually bears the responsibility when AI makes the decision? Kienbaum and ada answer these and other questions in their study on leadership and artificial intelligence. To do this, they surveyed both executives and professionals who have to deal with technology-assisted decision making – more than 500 people in all.

As part of the 13th State of the Media Report, Cision surveyed more than 3,800 journalists from over 2,000 newsrooms worldwide. Here, 600 of the respondents were from Germany. The study provides valuable information about the current challenges, wishes and needs of journalists and the impact of these on the cooperation with PR professionals.