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  • Recommended for imitation: A workshop example for AI introduction

    • 2. November 2023
    • Posted by: Die Redaktion
    • Category: NEWS
    No Comments

    Artificial intelligence (AI) brings us communicators impressive technical possibilities, but at the center of this profound change is the human being. This raises organizational questions above all: Who in the team has what attitude and previous experience with AI, what image do we have of our future collaboration, and how do we want to approach the topic?

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  • Interview with Jan Lukas Kleinschmidt: Prompting is king – How GenAI influences corporate communications

    • 30. October 2023
    • Posted by: Die Redaktion
    • Category: BEST PRACTICES
    No Comments

    Jan Lukas Kleinschmidt heard about “GPT” for the first time in 2020 – without suspecting the significance this technology would have three years later. As a business information scientist and communicator, he connects tools, content and channels. He is currently responsible for global online communications at BASF Agricultural Solutions.

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  • Pfeffermann & Schaller: New Leadership Communication

    • 30. October 2023
    • Posted by: Die Redaktion
    • Category: READING TIPS
    No Comments

    The world has changed dramatically through digital technologies and sustainability efforts, and with it the way we lead, communicate, and design in an interactive and connected way. The international anthology “New Leadership Communication,” edited by Nicole Pfeffermann and Monika Schaller, is for leaders who want to learn more about effective leadership communication, changes in communication, and rethinking the digital age.

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  • Interview with Maike Molling: Measuring success in IC

    • 4. October 2023
    • Posted by: Die Redaktion
    • Category: BEST PRACTICES
    No Comments

    Maike Molling has been Vice President Strategy & Employee Communications at E.ON Energie Deutschland, the sales subsidiary of E.ON SE, since November 2022. The communication scientist joined the company in 2019, previously working on the agency side as a consultant at LoeschHundLiepold Kommunikation. Maike Molling is massively building up the data competence of the IC at E.ON.

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  • Zerfaß et al: European Communication Monitor 2023

    • 4. October 2023
    • Posted by: Die Redaktion
    • Category: READING TIPS
    No Comments

    The European Communication Monitor 2023 is the 15th and final edition of the annual survey. No new survey was conducted this year; instead, a summary of the most important strategic issues for communications management over the past 15 years is provided.

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  • Ana Adi: AI in Public Relations & Communications

    • 4. October 2023
    • Posted by: Die Redaktion
    • Category: READING TIPS
    No Comments

    The question of what impact AI will have on communication as a profession is the subject of much debate in the industry. The eBook by Ana Adi, Professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin, now paints a holistic picture of the subject.

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  • news aktuell & PER: Impact Map 2023

    • 4. October 2023
    • Posted by: Die Redaktion
    • Category: READING TIPS
    No Comments

    The study “Impact Map 2023: The biggest challenges currently facing communications” by news aktuell and PER Agency explores the following question: What must corporate communications deal with more intensively and in the long term in order to be successful in the future, and what influences the work of communicators in particular?

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  • Interview with André Völker: Why does communication need a data lake?

    • 1. September 2023
    • Posted by: Die Redaktion
    • Category: BEST PRACTICES
    No Comments

    Learn how Siemens optimized their PR strategy by using data in our best practice interview. We highlight the importance of a data lake, the strategic benefits of a data hub, and the practical application of data visualization. Siemens shows how they bring together data from multiple sources to create effective communication tools. We also discuss the importance of sound data governance for the future of data-driven enterprise communications. This information is relevant to anyone who wants to understand the value of data in corporate communications.

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  • Adobe: Digital Trends 2023

    • 31. July 2023
    • Posted by: Die Redaktion
    • Category: READING TIPS
    No Comments

    The 13th edition of Adobe’s annual global Digital Trends survey is based on a poll of 9,247 business leaders and professionals worldwide. These are client-side marketing professionals for 58% of respondents, with the remainder being executives from consultancies, agencies, or marketing technology/service providers.

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  • Reuters Institute: Digital News Report 2023

    • 5. July 2023
    • Posted by: Die Redaktion
    • Category: READING TIPS
    No Comments

    The 12th edition of the Digital News Report is based on data from six continents and 46 markets. For this purpose, an online survey was conducted at the end of January/beginning of February 2023 with approximately 2,000 respondents per market. The report consists of an overall overview, followed by chapters with additional analysis (e.g., attitudes toward algorithms and their impact on news) and contributions on individual countries and markets.

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