Die Redaktion

The School for Communication and Management (SCM) and MPM Corporate Commucation Solutions are investigating the progress of digitalization in IC, the resulting opportunities and risks, and the effects on everyday work as part of the digital internal communication (IC) trend monitor.

The Social Media Trends Study by Hubspot and Talkwalker defines ten trends for the year 2022. One key insight: customers (still) call the shots. To survive as a brand, it is therefore essential to listen carefully and respond to the respective needs.

This year’s European Communication Monitor deals, among other things, with strategic issues, characteristics of excellent communication departments and, once again, the topic of CommTech. For this, 1,672 communications professionals from a wide variety of types of organizations in 43 countries were surveyed.

Already published in 2020 and just under 50 pages long, the paper is a good resource and inspiration for the advancement of the profession for many reasons. Thus, it insightfully traces the changing demands on communication that go far beyond the application of AI in corporate communications.

Brent Dykes is considered the “king” of data storytelling. With his book “Effective Data-Storytelling, published in English by Wiley in 2020, he confirms the reputation. Data storytelling only works if the ingredients: Data, narrative and visualization work neatly together.

eading companies see social, economic and technological upheavals as an opportunity to change themselves. Be it by driving innovation, simplifying processes or accelerating growth. Transformation is no longer seen as a discrete reaction to individual events.