The members of our working group regularly produce content such as white papers and impulse papers, blog articles and interviews. These are used, for example, as part of our webinars and other events. To ensure that the results of the initiatives are available to as many PR practitioners as possible (in the long term) and can be used for digital transformation, you can download all the contributions here.
Study:
Future roles and skills in the communications profession in the face of digitalization
With AI to the ultimate employer branding video
Video experiment by Cornelia Schruff, Senior Marketing Manager at cofenster.
How can communication and marketing work better together?
Handout: GDPR in employee admissions
Artifical Intelligence in Public Relations and Communications
Thomas Mickeleit & Christina Rettig: There is no shortcut to AI. Or is there? How German communications professionals are navigating the AI revolution: Insights from a focus group discussion of the members of AG CommTech.
