Die digitale Transformation der Unternehmenskommunikation.
Die Redaktion
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Seven Content Tools for the Newsroom – Marie-Christine Schindler’s Blog
- 2. February 2022
- Posted by: Die Redaktion
- Category: READING TIPS
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Those faced with the task of procuring a newsroom planning tool easily get lost. This is due to the large number of different tools, their different focal points in the value chain and thus a broad feature set. You can only be really sure once the tool has been put through its paces in an intensive test in an operational system (not a test environment). Usability as well as performance factors play a major role. For time reasons alone, a good pre-selection is important.
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Data makes the difference in PR
- 1. February 2022
- Posted by: Die Redaktion
- Category: NEWS
If comms professionals want to be seen as key players in their organization, they need to use the language of management and report successes accordingly. This brings us to the core of the “problem”.
