Die Redaktion

This year’s European Communication Monitor deals, among other things, with strategic issues, characteristics of excellent communication departments and, once again, the topic of CommTech. For this, 1,672 communications professionals from a wide variety of types of organizations in 43 countries were surveyed.

Already published in 2020 and just under 50 pages long, the paper is a good resource and inspiration for the advancement of the profession for many reasons. Thus, it insightfully traces the changing demands on communication that go far beyond the application of AI in corporate communications.

Brent Dykes is considered the “king” of data storytelling. With his book “Effective Data-Storytelling, published in English by Wiley in 2020, he confirms the reputation. Data storytelling only works if the ingredients: Data, narrative and visualization work neatly together.

eading companies see social, economic and technological upheavals as an opportunity to change themselves. Be it by driving innovation, simplifying processes or accelerating growth. Transformation is no longer seen as a discrete reaction to individual events.

Collecting clippings and monitoring social media have long been part of the everyday work of communications experts. But to communicate successfully in the future, this is no longer enough – a solid database is necessary. Modern technologies in the field of media analysis make it possible to compile and evaluate company and brand data across the board.

What is the status quo? Which trends and technologies are currently playing an important role? What are the goals of companies and what are the success factors to consider? These questions about content marketing are answered by the Trend Study 2022, which Statista conducted together with the Content Marketing Forum e.V. and the Content Marketing Conference.