Die Redaktion

  • Debate: Thinking about the Stakeholder Journey in European terms!

    • 2. February 2022
    • Posted by: Die Redaktion
    • Category: NEWS
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    CommTech is sweeping across the Atlantic as a concept and new model for communication. With all sympathy and a bit of admiration, the idea of optimally developing all stakeholders into “fans and advocates” goes beyond the mark.

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  • Edelman Research: The Future of Corporate Communications

    • 2. February 2022
    • Posted by: Die Redaktion
    • Category: READING TIPS
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    Although the study was published as early as September 2021, it has so far attracted little attention in Germany. First, 10 drivers of comms change are identified and backed up with a “playbook” of what communicators* can do to respond. This makes the study valuable because it also helps translate the findings into practice.

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  • Seven Content Tools for the Newsroom – Marie-Christine Schindler’s Blog

    • 2. February 2022
    • Posted by: Die Redaktion
    • Category: READING TIPS
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    Those faced with the task of procuring a newsroom planning tool easily get lost. This is due to the large number of different tools, their different focal points in the value chain and thus a broad feature set. You can only be really sure once the tool has been put through its paces in an intensive test in an operational system (not a test environment). Usability as well as performance factors play a major role. For time reasons alone, a good pre-selection is important.

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  • Data makes the difference in PR

    • 1. February 2022
    • Posted by: Die Redaktion
    • Category: NEWS
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    If comms professionals want to be seen as key players in their organization, they need to use the language of management and report successes accordingly. This brings us to the core of the “problem”.

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