Data & Insights Experts

Topics, priorities, and channels are constantly changing. In the “Data & Insights Experts” interest group, Timo Radzik (Siemens) demonstrated how Siemens Communications has used OKRs to establish a flexible navigation system that links strategy with operational implementation and defines success based on impact rather than effort.

What does data-driven communication look like when it isn’t just a way to measure success after the fact, but actually helps steer the process from the very beginning? In our February session, Lara Weber and Florian Müller from Audi AG’s Strategic Communications team provided insight into “Insights Generation,” the team of insights consultants and data analysts established there. The common thread: Data only has value when it is transformed into concrete recommendations for action.

During our February session, Kai Fetzer (Head of Data Insights and Contentflow at Bosch) debunked a widespread myth: AI in communications is not a “magic button” that you press to get ready-made strategies. On the contrary: Anyone who uses AI for analysis must be prepared to delve deeper into the processes than ever before.