Data & Insights Experts

  • Summary: From fan feedback to data-driven decisions in the sports business

    • 6. May 2026
    • Posted by: Die Redaktion
    • Category: MACHINE ROOM
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    Marius Johnen gave exclusive insights into the data transformation at Eintracht Frankfurt. The case impressively shows the path from a pure “gut feeling culture” to a systematic, centrally controlled insights structure. The focus is not on the sheer volume of data, but on the ability to translate feedback in real time (e.g. immediately after the final whistle) into operational and strategic decisions for merchandising, ticketing and content planning.

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  • Strategic impact vs. pure output. Insights from the Scompler session

    • 31. March 2026
    • Posted by: Die Redaktion
    • Category: MACHINE ROOM
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    In our latest Data & Insights Experts interest group session, we delved into the mechanics of modern communication. Under the title “Beyond Output – Rethinking Communication and AI”, Maximilian Miguletz (Director Strategic Communication at Scompler) showed us why the industry is in danger of winning the “wrong game”.

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  • Data sovereignty in marketing: How Schaeffler relies on internal data management

    • 16. March 2026
    • Posted by: Die Redaktion
    • Category: MACHINE ROOM
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    Schaeffler relies on internal data management in Microsoft Azure – for more data control, scalable analytics and AI applications in marketing.

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