BEST PRACTICES

Martin Frommhold, Head of Corporate Communications & Press Spokesman Otto (GmbH & Co KG) talks about the use of artificial intelligence in the newsroom in today’s interview.

Providing sound evidence of communication success is a great wish of all professionals. The CommTech working group has therefore launched an initiative to address the question of how communication successes can be presented in impact levels in a dashboard.

Interview with Reinhard Karger, spokesperson for the German Research Center for Artificial Intelligence (DFKI)

Prof. Dr. Ulrich Bihler is Honorary Professor of Communication Science at the University of Hohenheim and Strategy Advisor/Data Analyst in the Communications Corporate Content House at Audi Communications. He is also a freelance member of the practice advisory board of the Austrian Society for Communication and Reputation.

Jan Lukas Kleinschmidt heard about “GPT” for the first time in 2020 – without suspecting the significance this technology would have three years later. As a business information scientist and communicator, he connects tools, content and channels. He is currently responsible for global online communications at BASF Agricultural Solutions.

Maike Molling has been Vice President Strategy & Employee Communications at E.ON Energie Deutschland, the sales subsidiary of E.ON SE, since November 2022. The communication scientist joined the company in 2019, previously working on the agency side as a consultant at LoeschHundLiepold Kommunikation. Maike Molling is massively building up the data competence of the IC at E.ON.

Learn how Siemens optimized their PR strategy by using data in our best practice interview. We highlight the importance of a data lake, the strategic benefits of a data hub, and the practical application of data visualization. Siemens shows how they bring together data from multiple sources to create effective communication tools. We also discuss the importance of sound data governance for the future of data-driven enterprise communications. This information is relevant to anyone who wants to understand the value of data in corporate communications.

Eckhard Klockhaus is founder and CEO of Imory. In an interview with Thomas Mickeleit, he introduces NewsroomGPT, Imory’s first Lighthouse project, and discusses the differences with ChatGPT.

Stephan Zipperlen is Manager Audiovisual Communications & Formats at Covestro and has been an active member of the CommTech WG in the Technology cluster since 2022. Christof Schmid spoke with him about the current tools and trends around AI in video.