Die digitale Transformation der Unternehmenskommunikation.
BEST PRACTICES
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Workshop report Interview with Claudia Gabler CCO at the AQPS Institute
- 28. March 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
No CommentsThe Academic Institute for Qualified Methods and Professional Structures (AQPS) is one of the leading international institutes in the field of methodological and structural sciences. Its clients include companies such as Allianz, BASF, Bayer Leverkusen, Commerzbank, Deloitte, Hilton International, Lufthansa Cargo and TBI Industries, as well as political institutions such as the Austrian Federal Economic Chamber and the European Union.
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Interview “Why communication strategies fail – and what you can do about it” with Richard Tigges
- 3. March 2025
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
On February 25, Richard Tigges spoke at the AG CommTech webinar on the topic of “Why communication strategies fail – and what you can do about it.” The webinar discussed the most common stumbling blocks in the implementation of communication strategies as well as practical solutions for successful implementation.
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Workshop report Interview: Maria von Wirth (Sonepar) on data-based reputation management
- 4. February 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
On January 28, Maria von Wirth was a speaker in the AG CommTech webinar on “Making data speak – How communicators draw insights from their data analysis.” She reported on her experiences with the introduction of structured reputation measurement using the “Value4/9 Methodology” developed by an initiative of AG CommTech.
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Into the future with the right skills: skills framework in Covestro communications
- 4. January 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
In order to meet the requirements of a changing communications landscape, the communications department of the Leverkusen-based chemical company Covestro has developed a comprehensive skills framework and further development program.
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When will AI turn communication on its head?
- 3. December 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
In an interview with Benjamin Lampe, Senior Director, Communications, EMEA at Microsoft, based in Munich. As Senior Director Communications, Benjamin heads up communications for Microsoft in Europe, the Middle East and Africa.
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Bridging the gap: leading corporate communications and IT to success together
- 4. November 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Two areas, one common goal. What actually sounds simple is often much more complex in reality. But are there solutions for successfully bringing the two worlds together?
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Working with influencers is like a blind date
- 27. September 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
It is becoming increasingly difficult for companies to get their messages across to their target groups.
According to the Reuters Digital Institute, almost 40% now actively avoid consuming news. -
“AI liberates creativity in the mind, even in people who have no artistic talent”
- 2. September 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
How do you reach an agreement with the legal department on a low-risk, officially permitted use of generative AI in image and film production?
And where does the use of AI avatars make sense? -
Workshop report – Stakeholder Journey at DIN and Schaeffler
- 5. August 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Antonia Benz is Digital Analytics Manager at Schaeffler and is responsible for processing and analyzing social media data. In her work, she examines digital campaigns and derives measures for optimization.
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Interview with Richard Tigges: “We use AI to measure the extent to which the media adopt our messages.”
- 1. July 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
“Harnessing the power of benchmarking and best practices with AI – and systematically increasing communication success” was the topic of the CommTech webinar at the end of June. Richard Tigges, Director Global Strategic Communications at Audi, reported on AI-supported media monitoring, which reveals benchmarks on a daily basis.
