BEST PRACTICES

Two areas, one common goal. What actually sounds simple is often much more complex in reality. But are there solutions for successfully bringing the two worlds together?

It is becoming increasingly difficult for companies to get their messages across to their target groups.
According to the Reuters Digital Institute, almost 40% now actively avoid consuming news.

How do you reach an agreement with the legal department on a low-risk, officially permitted use of generative AI in image and film production?
And where does the use of AI avatars make sense?

Antonia Benz is Digital Analytics Manager at Schaeffler and is responsible for processing and analyzing social media data. In her work, she examines digital campaigns and derives measures for optimization.

“Harnessing the power of benchmarking and best practices with AI – and systematically increasing communication success” was the topic of the CommTech webinar at the end of June. Richard Tigges, Director Global Strategic Communications at Audi, reported on AI-supported media monitoring, which reveals benchmarks on a daily basis.

Stefan Moriße has been Vice President External Communications & Media Relations at E.ON Deutschland since November 2022. Prior to that, he had already worked in various communications roles within the E.ON Group since 2011.

An insight into Bosch’s pioneering work in the field of artificial intelligence. The following interview was conducted independently by the YessPress ComTool with its new ChatGPT interface.

Martin Reimund is Head of Strategic Theme Management at Union Investment. In an interview with AG CommTech, he talks about how AI is changing topic and reputation management and how the two areas are connected.

Martin Frommhold, Head of Corporate Communications & Press Spokesman Otto (GmbH & Co KG) talks about the use of artificial intelligence in the newsroom in today’s interview.

Providing sound evidence of communication success is a great wish of all professionals. The CommTech working group has therefore launched an initiative to address the question of how communication successes can be presented in impact levels in a dashboard.