Die digitale Transformation der Unternehmenskommunikation.
BEST PRACTICES
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“The newsroom needs a new operating system”
- 3. February 2026
- Posted by: Nadine Remus
- Category: BEST PRACTICES
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At a meeting of the “Organization & Processes” cluster of the CommTech working group, Nadine Remus, Head of Corporate Communications at GEMA, gave an impulse on the question “Does the newsroom need a new operating system?”. We conducted the following interview with her afterwards:
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An end to data cemeteries: How we create real strategic added value from figures
- 7. January 2026
- Posted by: Die Redaktion
- Category: BEST PRACTICES
A conversation with Florian Müller about the evolution of data culture, warning systems for reputation and why we must not forget the “human-in-the-loop” in 2026.
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The corporate newsroom will only be effective if it is implemented consistently
- 7. January 2026
- Posted by: Prof. Dr. Christoph Moss
- Category: BEST PRACTICES
The corporate newsroom is regarded as the ideal solution for strategic communication in times of growing complexity. But the reality looks more sober. A long-term study by Prof. Dr. Christoph Moss based on 743 interviews shows: Only around a third of communications departments actually work in a newsroom-like manner. The biggest obstacle here is neither technology nor AI – but inadequate processes, unclear roles and a lack of strategic consistency.
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How AI shows what really works in communication
- 10. December 2025
- Posted by: Edzard Bennmann
- Category: BEST PRACTICES
Anyone who works in communications usually looks back: which measures went well, which topics caught on, which messages were noticed?
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Interview workshop report Predictive Communications Intelligence Britta Pesch – BG prevent
- 4. November 2025
- Posted by: Britta Pesch
- Category: BEST PRACTICES
Anyone who works in communications usually looks back: which measures went well, which topics caught on, which messages were noticed?
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European AI Act: “Communicators must now sit in the driver’s seat”
- 7. October 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
AG CommTech: Thomas, many people have only heard about the AI Act in passing. What is it essentially about?
Thomas Mickeleit: The AI Act is the first comprehensive set of regulations for artificial intelligence worldwide. The EU is trying to strike a balance: Enabling innovation while protecting fundamental rights and values. -
“From rear-view mirror to future radar” – Jörg Forthmann on modern crisis management with AI
- 27. August 2025
- Posted by: Joerg Forthmann
- Category: BEST PRACTICES
Traditional monitoring works with search words. The problem is that you only recognize crises that you have anticipated in advance. Alerts do come in, but in practice often nobody reads them thoroughly enough. As a result, issues that are slowly building up are easily overlooked. This means you miss out on valuable time in which you could still take calm countermeasures.
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Christian Albrecht on crisis management in corporate communications at Nuremberg Airport
- 4. August 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
AG CommTech: Christian, you and your team experienced a crisis at Nuremberg Airport with a protest action by activists. Several people took action in August 2024.
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“Communication must speak the language of the decision-makers”
- 2. July 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Jannik Buchmann, Performance Manager Brand & Strategic Topic Management, ContiTech on impact measurement, reputation and the development of strategic communication controlling
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AI is the icing on the cake – but first comes the homework
- 2. June 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
AG CommTech: Michael, Bosch is known in the communications industry for creative cases and innovation awards. Please give us an overview: How are you positioned in communications?
