Die digitale Transformation der Unternehmenskommunikation.
BEST PRACTICES
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Interview with Richard Tigges: “We use AI to measure the extent to which the media adopt our messages.”
- 1. July 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
No Comments“Harnessing the power of benchmarking and best practices with AI – and systematically increasing communication success” was the topic of the CommTech webinar at the end of June. Richard Tigges, Director Global Strategic Communications at Audi, reported on AI-supported media monitoring, which reveals benchmarks on a daily basis.
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Interview with Stefan Moriße: What makes content successful? More success with data
- 30. May 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Stefan Moriße has been Vice President External Communications & Media Relations at E.ON Deutschland since November 2022. Prior to that, he had already worked in various communications roles within the E.ON Group since 2011.
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Interview with Dr. Michael Schmidtke: AI allows us to understand dialog better and conduct it more intensively
- 6. May 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
An insight into Bosch’s pioneering work in the field of artificial intelligence. The following interview was conducted independently by the YessPress ComTool with its new ChatGPT interface.
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Interview with Martin Reimund:Workshop report – How AI is changing topic and reputation management
- 28. March 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Martin Reimund is Head of Strategic Theme Management at Union Investment. In an interview with AG CommTech, he talks about how AI is changing topic and reputation management and how the two areas are connected.
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Workshop report AI in the Otto Newsroom
- 1. March 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Martin Frommhold, Head of Corporate Communications & Press Spokesman Otto (GmbH & Co KG) talks about the use of artificial intelligence in the newsroom in today’s interview.
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Providing sound evidence of success in communication
- 7. February 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Providing sound evidence of communication success is a great wish of all professionals. The CommTech working group has therefore launched an initiative to address the question of how communication successes can be presented in impact levels in a dashboard.
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With AI, we are not at the peak of a hype, but only at the beginning of a development
- 27. December 2023
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Interview with Reinhard Karger, spokesperson for the German Research Center for Artificial Intelligence (DFKI)
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Interview with Prof. Dr. Ulrich Bihler – AI in media analysis
- 1. December 2023
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Prof. Dr. Ulrich Bihler is Honorary Professor of Communication Science at the University of Hohenheim and Strategy Advisor/Data Analyst in the Communications Corporate Content House at Audi Communications. He is also a freelance member of the practice advisory board of the Austrian Society for Communication and Reputation.
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Interview with Jan Lukas Kleinschmidt: Prompting is king – How GenAI influences corporate communications
- 30. October 2023
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Jan Lukas Kleinschmidt heard about “GPT” for the first time in 2020 – without suspecting the significance this technology would have three years later. As a business information scientist and communicator, he connects tools, content and channels. He is currently responsible for global online communications at BASF Agricultural Solutions.
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Interview with Maike Molling: Measuring success in IC
- 4. October 2023
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Maike Molling has been Vice President Strategy & Employee Communications at E.ON Energie Deutschland, the sales subsidiary of E.ON SE, since November 2022. The communication scientist joined the company in 2019, previously working on the agency side as a consultant at LoeschHundLiepold Kommunikation. Maike Molling is massively building up the data competence of the IC at E.ON.