Die digitale Transformation der Unternehmenskommunikation.
BEST PRACTICES
-
Interview with Prof. Dr. Ulrich Bihler – AI in media analysis
- 1. December 2023
- Posted by: Die Redaktion
- Category: BEST PRACTICES
No CommentsProf. Dr. Ulrich Bihler is Honorary Professor of Communication Science at the University of Hohenheim and Strategy Advisor/Data Analyst in the Communications Corporate Content House at Audi Communications. He is also a freelance member of the practice advisory board of the Austrian Society for Communication and Reputation.
-
Interview with Jan Lukas Kleinschmidt: Prompting is king – How GenAI influences corporate communications
- 30. October 2023
- Posted by: bandup media UG
- Category: BEST PRACTICES
Jan Lukas Kleinschmidt heard about “GPT” for the first time in 2020 – without suspecting the significance this technology would have three years later. As a business information scientist and communicator, he connects tools, content and channels. He is currently responsible for global online communications at BASF Agricultural Solutions.
-
Interview with Maike Molling: Measuring success in IC
- 4. October 2023
- Posted by: bandup media UG
- Category: BEST PRACTICES
Maike Molling has been Vice President Strategy & Employee Communications at E.ON Energie Deutschland, the sales subsidiary of E.ON SE, since November 2022. The communication scientist joined the company in 2019, previously working on the agency side as a consultant at LoeschHundLiepold Kommunikation. Maike Molling is massively building up the data competence of the IC at E.ON.
-
Interview with André Völker: Why does communication need a data lake?
- 1. September 2023
- Posted by: bandup media UG
- Category: BEST PRACTICES
Learn how Siemens optimized their PR strategy by using data in our best practice interview. We highlight the importance of a data lake, the strategic benefits of a data hub, and the practical application of data visualization. Siemens shows how they bring together data from multiple sources to create effective communication tools. We also discuss the importance of sound data governance for the future of data-driven enterprise communications. This information is relevant to anyone who wants to understand the value of data in corporate communications.
-
Interview with Eckhard Klockhaus: Artificial intelligence shakes up the newsroom
- 5. July 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Eckhard Klockhaus is founder and CEO of Imory. In an interview with Thomas Mickeleit, he introduces NewsroomGPT, Imory’s first Lighthouse project, and discusses the differences with ChatGPT.
-
Interview with Benjamin Lampe: Objectives and Key Results (OKR) – Making Communication More Strategic with OKRs
- 7. June 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
OKRs at Microsoft: Benjamin Lampe (EMEA Head of Communications) shares practical insights on how strategic communication with OKRs leads teams to success and makes goals measurable. He also explains CommTech’s role in OKR adoption.
-
Interview with Stephan Zipperlen: AI democratizes video production
- 3. May 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Stephan Zipperlen is Manager Audiovisual Communications & Formats at Covestro and has been an active member of the CommTech WG in the Technology cluster since 2022. Christof Schmid spoke with him about the current tools and trends around AI in video.
-
Interview with Monica Campestrini: Reputation Management
- 5. April 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Monica Campestrini has been Data Insights & Analytics Manager Digital Communications at Henkel since April 2022. In an interview with Thomas Mickeleit, she talks about the importance of data analytics for reputation management.
-
Interview with Lea Waskowiak: Theme Management
- 1. March 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Lea Waskowiak joined o2 Telefónica in December 2022 as Specialist Communication Strategy & Analytics. In her role, she is responsible for data analysis and communications controlling on the one hand, and data storytelling on the other.
-
Interview with Nikola Gardeweg and Maren Lübbecke: The newsroom is our digitization engine
- 1. February 2023
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Nikola Gardeweg has been with Swiss Life for three and a half years and has been co-head of the Swiss Life newsroom since November 2022. Furthermore, in addition to the newsroom, she takes care of all communication topics concerning culture, HR and change projects and the CEO’s social media communication. Maren Lübbecke has been with Swiss Life for four and a half years. She has been co-chief of staff since last April. In addition to the CvD role, she has technical leadership in the social media team, which is also part of the core newsroom team.