Die digitale Transformation der Unternehmenskommunikation.
BEST PRACTICES
-
“AI Can’t Solve the Crisis”: Christian Albrecht on Crisis Communication with AI
- 14. October 2026
- Posted by: Timo Radzik
- Category: BEST PRACTICES
No CommentsChristian Albrecht, Head of Communications at Nuremberg Airport, explains how AI detects crises earlier, organizes situational reports, and speeds up messaging—and where humans must retain the final say.
-
Process Clarity for AI: An Interview with Timo Radzik of Siemens
- 2. October 2026
- Posted by: Timo Radzik
- Category: BEST PRACTICES
AI promises productivity. But automating processes that haven’t been clearly defined only accelerates chaos. At the regular meeting of the Organization & Processes Cluster of the AG CommTech, Timo Radzik from the Operational Excellence division at Siemens Corporate Communications explained why process clarity is a prerequisite for scalable AI—and why, before introducing the next bot, it’s essential to first put your own work to the test.
-
Interview with Martin Regnet and Christof Schmid: What AI Agents Can Do in Corporate Communications
- 24. September 2026
- Posted by: Britta Pesch
- Category: BEST PRACTICES
Agentic AI is not a tool project, but a leadership issue. In this interview, Martin Regnet and Christof Schmid explain where AI agents are already making a difference in corporate communications today and why humans are becoming important not less, but in a different way.
-
Demonstrating Communication Success: Output vs. Outcome—The Daimler Truck Model
- 31. August 2026
- Posted by: Dorothee Krabler
- Category: BEST PRACTICES
The KPI Trap: Many communications departments measure clicks instead of awareness. A practical four-level model shows how to truly align communications with business goals.
-
Impact Over Reach: How Communication Convinces Top Management
- 29. June 2026
- Posted by: Matthias Mezele
- Category: BEST PRACTICES
Lena Wouters and Matthias Mezele of Körber explain why data literacy, AI, and demonstrating impact are more important today than traditional reach KPIs.
-
The era of agents begins: What communications managers need to know now
- 1. June 2026
- Posted by: André Pechmann
- Category: BEST PRACTICES
André Pechmann: The coming months will be crucial for the use of AI and AI agents. New functions are constantly being released, such as the new Copilot Tasks: Microsoft 365 Copilot can use this to independently operate a wide variety of programs on the PC to carry out certain tasks at set times. This is just one example of how AI is now acting more and more autonomously, and that is the big trend.
-
“Communication without control is just occupational therapy” – Reimer Stobbe on the future of communication controlling
- 20. May 2026
- Posted by: Reimer Stobbe
- Category: BEST PRACTICES
In many communication departments, communication controlling is still considered an unloved duty: too number-heavy, too complex, too far removed from the actual craft of communication. For Reimer Stobbe, this is a dangerous misconception.
-
“You have to get involved with each other” – Insights into the transformation at Atruvia
- 6. May 2026
- Posted by: Julia Heymann
- Category: BEST PRACTICES
Atruvia is the digitalization partner of the cooperative FinanzGruppe – and, as Julia Heymann herself says with a grin, “the biggest IT company in Germany that nobody knows”. With around 5,500 employees, almost 900 customer banks and over 150,000 bank workstations, the company is part of Germany’s critical infrastructure. In 2020, Atruvia started its transformation into an agile organization, aligned with the Spotify model, and since 2024, corporate strategy and corporate communications have been working together in a joint service field. We spoke to Julia about gold treasure, mines and dealing with interfaces.
-
Communication processes are a paradise for AI agents, but the basis is often missing.
- 6. May 2026
- Posted by: Timo Radzik
- Category: BEST PRACTICES
AI agents are seen as the next evolutionary step after chatbots and co-pilots – but what do they really do in corporate communications? And where do they reach their limits? In this interview, Timo Radzik, Functional Excellence Consultant at Siemens, explains how communicative processes can be thought of in agentic terms and why process clarity is more important than technology.
-
“Fewer documents, more knowledge objects” – How ZEISS systematically builds AI assistants
- 31. March 2026
- Posted by: Sven Spöde
- Category: BEST PRACTICES
Interview with: Sven Spöde, Specialist GenAI for Marketing & Communications, ZEISS Group. AG CommTech: Sven, you work at ZEISS with over 46,600 employees and very different business units. Where do you start when it comes to AI in communications?
