Die digitale Transformation der Unternehmenskommunikation.
BEST PRACTICES
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“Communication must speak the language of the decision-makers”
- 2. July 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
No CommentsJannik Buchmann, Performance Manager Brand & Strategic Topic Management, ContiTech on impact measurement, reputation and the development of strategic communication controlling
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AI is the icing on the cake – but first comes the homework
- 2. June 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
AG CommTech: Michael, Bosch is known in the communications industry for creative cases and innovation awards. Please give us an overview: How are you positioned in communications?
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“Communication needs data – and trust AI as a data analysis turbo”
- 5. May 2025
- Posted by: Dr. Jan Dietrich Müller
- Category: BEST PRACTICES
In a webinar entitled “How AI is democratizing media analysis”, we spoke to Tim Kreitlow about how data is used in cross-departmental collaboration at the TÜV NORD GROUP. Tim Kreitlow has been head of the newsroom there since 2022.
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Workshop report Interview with Claudia Gabler CCO at the AQPS Institute
- 28. March 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
The Academic Institute for Qualified Methods and Professional Structures (AQPS) is one of the leading international institutes in the field of methodological and structural sciences. Its clients include companies such as Allianz, BASF, Bayer Leverkusen, Commerzbank, Deloitte, Hilton International, Lufthansa Cargo and TBI Industries, as well as political institutions such as the Austrian Federal Economic Chamber and the European Union.
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Interview “Why communication strategies fail – and what you can do about it” with Richard Tigges
- 3. March 2025
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
On February 25, Richard Tigges spoke at the AG CommTech webinar on the topic of “Why communication strategies fail – and what you can do about it.” The webinar discussed the most common stumbling blocks in the implementation of communication strategies as well as practical solutions for successful implementation.
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Workshop report Interview: Maria von Wirth (Sonepar) on data-based reputation management
- 4. February 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
On January 28, Maria von Wirth was a speaker in the AG CommTech webinar on “Making data speak – How communicators draw insights from their data analysis.” She reported on her experiences with the introduction of structured reputation measurement using the “Value4/9 Methodology” developed by an initiative of AG CommTech.
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Into the future with the right skills: skills framework in Covestro communications
- 4. January 2025
- Posted by: Die Redaktion
- Category: BEST PRACTICES
In order to meet the requirements of a changing communications landscape, the communications department of the Leverkusen-based chemical company Covestro has developed a comprehensive skills framework and further development program.
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When will AI turn communication on its head?
- 3. December 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
In an interview with Benjamin Lampe, Senior Director, Communications, EMEA at Microsoft, based in Munich. As Senior Director Communications, Benjamin heads up communications for Microsoft in Europe, the Middle East and Africa.
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Bridging the gap: leading corporate communications and IT to success together
- 4. November 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
Two areas, one common goal. What actually sounds simple is often much more complex in reality. But are there solutions for successfully bringing the two worlds together?
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Working with influencers is like a blind date
- 27. September 2024
- Posted by: Die Redaktion
- Category: BEST PRACTICES
It is becoming increasingly difficult for companies to get their messages across to their target groups.
According to the Reuters Digital Institute, almost 40% now actively avoid consuming news.