Die digitale Transformation der Unternehmenskommunikation.
Thomas Mickeleit
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Interview Lea Waskowiak: Data competence becomes a success factor in communication
- 6. April 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
No CommentsLea Waskowiak is a communications scientist and has been responsible for data analytics in the Media Relations & Corporate Channels department at Covestro since May 2021. She is also an external doctoral candidate at the Chair of Communication Management at the University of Leipzig.
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Interview Christoph Hardt: “What makes newsrooms successful”.
- 2. March 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Christoph Hardt, head of communications at the German Insurance Association (GDV) until February 2021 and in the same role at the Archdiocese of Cologne until the end of January. Christoph Hardt is one of the pioneers of the newsroom par excellence.
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Interview Michael Schmidtke: “Let the content flow”.
- 2. February 2022
- Posted by: Thomas Mickeleit
- Category: BEST PRACTICES
Michael Schmidtke is in charge of content flow management and the digital channels of Bosch’s corporate communications. In an interview with AG CommTech, he explains the role data plays in modern communications management and reveals why creativity and fun remain important success factors. The questions were asked by Klaus Treichel of AG CommTech.